Proliferation video games


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Proliferation video games

  1. 1. Proliferation Institutions and Audiences: Video Games
  2. 2. Proliferation <ul><li>A rapid increase in the number of a certain type of product. </li></ul><ul><li>In many types of media and also in business you get proliferation </li></ul><ul><li>lots and lots of the same product. This is usually because of a certain product becoming popular. Or it could because of a breakthrough in technology which allows a lot of companies to enter the market. </li></ul>
  3. 3. One example <ul><li>The iPhone is a big hit – so companies learn that consumers want a touch screen phone that has lots of apps. So suddenly there’s are LOTS of smart phones with very similar looks and attributes. - PROLIFERATION </li></ul>
  4. 4. Positives for institutions in the Games Industry <ul><li>Lots of different consoles give chance for innovation (DS, Wii, etc) – make different type of games. </li></ul><ul><li>The fact that you can play games on the phone and internet mean smaller companies can make different types of games and not compete with the console big boys. </li></ul>
  5. 5. Positives for institutions in the Games Industry <ul><li>Games developers/publishers can create content for numerous different machines and so not controlled by the console manufacturers. (like they were by Nintendo in the 80s). </li></ul>
  6. 6. Negative for institutions <ul><li>They have to spend more on marketing and advertising – as there’s so much other content out there. </li></ul><ul><li>Pressure to sell means that it could result in less risk and less innovation (give the public what has sold before – just get loads of sequels). </li></ul>
  7. 7. Negative for institutions <ul><li>Have to create different types of games for the different machines (GTA4, GTA Chinatown Wars– also there’s over 9 different versions of FIFA 11, all have to be created). </li></ul><ul><li>Or simply ignore a large part of the potential market – for instance don’t make a Wii version – and lose out on sales. </li></ul>
  8. 8. Positive for consumers <ul><li>More choice </li></ul><ul><li>Competition keeps the price down </li></ul><ul><li>Can play games where ever you want – phone, home, on the go, on Facebook. </li></ul>
  9. 9. Negatives for consumers <ul><li>Confusion – what console do I buy? Which motion controller do I get (Wii, Kinect, PS3 Motion)? This can lead to consumers losing interest. </li></ul><ul><li>Have to buy several machines to get all the different games. </li></ul><ul><li>Can lead to less variety of choice – e.g. every games is a GTA or Call of Duty clone. </li></ul>
  10. 10. TASK <ul><li>Games which are distributed to only social networking sites have also been a subject to proliferation...... </li></ul><ul><li>List as many of these games as you can come up with </li></ul><ul><li>what are the benefits/negatives for consumers and developers? </li></ul>