This document discusses different ways to consume and generate income from a film. It can be watched on DVD, Blu-ray, or various gaming consoles which enhances the viewing experience. The film can also be consumed online, though illegally. Following the film's success, convergence was used to make more money for the film industry and partner companies, such as through games, DVDs, and other related products. This convergence strategy is a clever way for the film industry to profit from a successful film across multiple channels.

2. Consuming The Film There are many different ways you can consume this film. You can watch it on DVD or Blu-ray which enhances the viewing even more. Play the game of the film on a number of consoles including PS3 , Xbox , Nintendo Wii. Also people can consume the film online which is most likely to be illegal but it is done regardless.

3. Convergence Just like Quantum Of Solace Avatar has used convergence to make more millions and generate more income following the success of the film. The use of convergence is a very clever way of the film industry to make more millions not only for themselves but for the companies they are in partnership with also.