3. 3
MASSIVE SCALE
5 IN ENTERTAINMENT#
TOTAL UVs
(000)
1. YOUTUBE.COM 197,634
2. CBS Interactive 142,281
3. Comcast NBCUniversal 132,555
4. PANDORA.COM 84,879
5. Warner Bros. Ent Group - All Sites 83,059
6. TMZ 72,212
7. IMDb 64,162
8. Viacom Digital 61,352
9. AOL-HuffPost Entertainment 59,609
10. Vimeo 55,479
11. IHeartRadio Network 54,114
12. Yahoo Celebrity 49,421
13. VEVO 48,480
14. Townsquare Media 44,934
15. iTunes Software (App) 43,925
5. WBDEG All Sites 83,059
Source: comScore Media Metrix Multiplatform, September 2014
4. APP STATS
• Over 83MM downloads!
• #1 Movie app with 10.8MM UVs
• A18-34, 40%
• Larger Audience than Fandango app (7MM UVs)
and Moviefone app (1.2MM UVs)
Source: comScore Mobile Metrix 2.0, September, 2014
OPPORTUNITIES
• Targeting: Genre & Geo & Tab
• Roadblock - Box Office, Theaters, DVD tabs
• Conquesting of top blockbuster titles
THE WEEKEND DECISION MAKER
THE OFFICIAL MOBILE DESTINATION FOR RATINGS AND REVIEWS AS WELL AS THE
BEST SOURCE FOR SHOWTIMES, THEATERS AND DVD INFO
The Most
Downloaded
Movie App in
History!
4
5. 5
$28K
average
theatrical
deal
Help Users Find New Amsterdam Vodka in THEIR TOWN
$28K
average
theatrical
deal
Target
Electronics,
QSR and
Autos
Top 20 of
free apps
all-time
*Requires TBD build time. Subject to approval, mocks for demo purposes only
NATIVE MAPPING TOOL
7. 7
Adweek Selected Subaru’s Campaign on Rotten Tomatoes as the 2014 MPOY
“Subaru’s Ride of Her Life campaign was treated like a real movie.
A plot synopsis and cast list appeared on Rotten Tomatoes…”
-Adweek, 11/10/14
Source: http://www.adweek.com/news-gallery/advertising-branding/when-clients-let-media-agencies-take-risks-good-things-happen-161309#campaign-spending-more-25-million-1
MEDIA PLAN OF THE YEAR
8. Site Description
o The unquestioned authority in Entertainment news
o The most trusted name in Sports news
o Home of the iconic Tomatometer and the most trusted movie review site
o The industry leader in comics since 1934
o The place for hilarious, family friendly fun
8
PROPERTY OVERVIEW
9. 9
Source: TMZ.com (comScore, Multi-Platform, Sept 2014, TMZ.com),TMZ TV (NSS Galaxy Explorer, P2+ Live +SD, 13-14 season to
date=9/9/13-5/25/14; NSI WRAP Overnights, P2+ Live +SD, Weighted market average)
A True Cross-Platform Leader with a 360° Approach
WHO WE ARE
TMZ, the unquestioned and unrivaled leader in pop culture
and entertainment news, will leverage its winning formula
of branded entertainment, high impact, video, social,
mobile and native advertising to activate complete cross-
platform integrations for Foot Locker.
Scale and Efficiency:
o 44MM Desktop and Mobile users: #1 in comScore
o 2.7MM+ daily viewers watch TMZ on TV
o 1.2MM+ daily on-air and online viewers of TMZ Live
o 50/50 male and female split
Enormous Social Presence:
o 3MM+ Twitter followers
o 4.9MM+ Facebook likes
o 1.2MM+ YouTube subscribers
44
Million
UVs
10. 10
CRITICALLY RECOGNIZED
Mainstream Media is Recognizing TMZ as a Cross-Platform Leader
Hottest Digital Publication
Finalist
DIGITAL TELEVISION VIDEO
Outstanding News
Entertainment Program
Nominee
Branded Content
Nominee
11. 11
A BOLD NEW VOICE
Everyone – Even the Competition - is Talking about TMZ
“This remarkable string of scoops
has highlighted the unexpected
power and reach of TMZ.”
“TMZ’s one-upping of traditional
media shows how rules and roles
are changing.”
“Brick by brick, TMZ has grown
from a website to a three-show
entertainment brand that often
sets the national news agenda.”
“TMZ has struck again, and the
rest of the mainstream media
are in hot pursuit.”
“TMZ is breaking stories
that define the whole news
cycle.”
14. 14
The Greatest Sports Stories Happen Off the Field
Sponsorship Details:
o 40+ sports stories per week
o “Sponsored by” clickable logo integration
o TMZ Sports Homepage roadblock with banner
media and skin at 100% SOV
.
Click To Watch The TMZ Sports Promo Video
There’s never an off-
season with TMZ Sports.
Now a
popular TV
show
15. Site Partner Activations
o TMZ Live offers breaking news and unreal product integrations
o Custom TMZ YouTube Staffer Videos featuring authentic reviews
o Man-on-the-street interviews with product placement
o Celebrity Spotting with real-time product sampling
15
UNIQUE SPONSORSHIPS
17. 17
Compelling Content
the Hottest Daily Topics
90+ new
videos per
week
Friday’s “In case you missed it” wrap-up
show, highlighting the big videos of the
week from TMZ, TMZ Sports and
toofab.com.
TMZ Chatter
The latest pop culture news from INSIDE
the TMZ newsroom. TMZ staffers deliver
details on breaking news, with personal
thoughts on each topic.
TMZ Reacts
Candid, real-time reactions of TMZ staffers
seeing new photos, videos, or stories for
the first time.
Dax Chat
Daily LIVE show with Dax and TMZ staff
guests, discussing the days topics and
interacting live with YouTube viewers.
Lawyer V. Lawyer
Derek and Jason go over the legal
implications of the hottest TMZ stories,
and translate the legal jargon into
digestible bites perfect for the YouTube
audience.
TMZ Recap
TMZ staffers recap the before, during, and
after of major Hollywood events
(MTV VMA’s, Oscars, etc.)
TMZ Takeout
18. 18
MAN ON THE STREET
50K
Views for
only 24 hrs
Click for “Man on the Street” Clip
19. ON-AIR
Syndicated
Entertainment
News Magazine
UVs (000)
YAHOO CELEBRITY 49,421
TMZ 44,674
EONLINE.COM 34,957
PEOPLE.COM 29,090
USMAGAZINE.COM 25,127
ONLINE
Celebrity
Entertainment Site
19
3 SCREEN DOMINANCE
TMZ Tops its competitors No Matter the Platform
MOBILE
Celebrity Website/
Apps
#
1
#
2
#
1
Reach (000)
TMZ 2,964
ACCESS HOLLYWOOD 2,800
EXTRA 2,503
INSIDER 1,873
DISH NATION 1,453
UVs (000)
TMZ 28,044
EONLINE 24,476
YAHOO CELEBRITY 24,426
PEOPLE.COM 19,265
USMAGAZINE.COM 16,238
Source: comScore Media Metrix Multiplatform September for Online & Mobile 2014 | Nielsen Syndicated Average AA Reach Projection for On-Air TMZ On TV 9/1-9/28/14
21. 21
THOUGHT STARTERS
1 4
Week of Greatness Tweet
Let’s Promote The Week of Greatness
Mobile Web Takeover
3
TMZ Live Integration
2
Video Pre-Roll
Homepage Roadblocks
Homepage Roadblock
Tune-In Tweet
Sneaker Photo Gallery and
Category Sponsorship
22.
23. THE LARGEST DIGITAL AUDIENCE
TOTAL
AUDIENCE
Ranking/Site
Total Unique
Visitors (000)
Visits (000)
1 TMZ.com 44,674 134,647
2 Eonline.com 39,328 100,544
3 Yahoo U.S. Celebrity 29,329 119,342
4 People.com 29,090 107,063
5 USMagazine.com 25,127 59,081
6 TownSquare Ent News 27,178 71,106
7 FOX News Ent 21,739 78,937
8 Billboard/THR 21,282 31,745
9 CNN Entertainment 18,743 116,194
10 Hollywood Life 17,289 22,157
11 Entertainment Weekly 17,207 37,473
12 Gawker.com 14,329 42119
13 PerezHilton.com 10,013 34,320
Source: comScore Multiplatform, September 2014
24. 24
Reaching More Sports Fans
With an audience of 16MM males, TMZ has become a new
force in SPORTS NEWS beating established players
including Sports Illustrated, NBC Sports and NFL.com!
UNIQUES
Males (000)
1 ESPN.COM 34,641
2 SB Nation 18,165
3 TMZ.COM 15,917
4 NBC SPORTS 14,305
5 NFL.COM 12,704
6 SPORTS ILLUSTRATED 10,376
7 IGN.COM 8,910
8 DEADSPIN.COM 7,662
9 FUNNYORDIE.COM 4,245
10 GAMESPOT.COM 3,787
Source: M18+, comScore Media Metrix Multiplatform, July 2014, TMZ.com
25. Rank Site(s) TOTAL UV’s
1. WBDEG* 57,963
2. IMDB.com 55,351
3. BleacherReport.com 43,297
4. SBNation.com 22,686
5. IGN.com 15,088
6. Gawker.com 14,329
7. TheOnion.com 10,009
8. CollegeHumor.com 6,117
9. FunnyOrDie.com 5,648
Source: comScore Media Metrix Multiplatform, September 2014
MALE SKEWING SITES
*WBDEG includes: TMZ, Flixster, Rotten Tomatoes and DC Comics
26. 26
CASE STUDY
Client Objective
o Promote UFC 166 and increase Pay-Per-View (PPV) buys
TMZ Strategy
o Target a new segment of sports fans by celebrating the fighters as celebrities
o Launch new social media tactics to drive earned media exposures
o Engage fans with the “Battle Mode” voting game to educate them on fighters
o Encourage TMZ fans to join the conversation by inviting Dana White to TMZ Live
Program Results
o 14+ million earned media exposures with a custom “tweet-stakes”
o 17,500+ votes on Battle Mode Game, with an average time spend of 3:31
o Four (4) minute TMZ Live segment featuring Dana White; with 391,000+ viewers
o 3x the average CTR for the Homepage takeover
o Two (2) original articles discussing UFC fighters published during key weekend,
totaling over 360K views
TMZ Homepage skin average CTR is .83 %; Article views as of 10/23/13; Earned Media Exposures: Absolute Delivery; Reach: Unduplicated Uniques
