This document discusses the scope and functions of advertising. It defines advertising and outlines its key objectives such as creating brand awareness, persuading customers, and stimulating repeat purchases. The document also discusses the purposes of advertising like convincing customers that a company's products are best and enhancing the company's image. It provides examples of how advertising can differentiate products from competitors and create new demands. While advertising can promote products, the document also notes potential dysfunctions like misrepresentation, partial disclosures, visual distortions, and false comparisons.

1. Advertisement as Scope of
Contribution
Prepared by :-
Enrollment no:- 110110116001-07
Branch:- Information Technology

2. INTRODUCTION

4. Glassex window cleaner: Magician

5. Chupa Chup sugar free lollipops: Ants

6. Nikol Baking Tray : Jacuzzi

7. Bose Noise reduction Headphones: Waterfall

8. Cemex: Fast Drying Cement

10.  Advertising is any paid form of non-personal
presentation and promotion of ideas, goods, or
services by an identified sponsor. – AMA
 Advertising is to give public notice or to
announce publicity. – Webster
 Advertising has taken itself the task of
interpreting the qualities of a product in terms
of consumer needs and wants. – Prof.Sandge

11. Objectives of Advertising
 A specific communication task to be accomplished
with a specific target audience during a specific
period of time.
 Informative advertising
- Aims to create Brand Awareness and knowledge of
new products. - Havells
 Persuasive advertising
- Aims to create liking, preference, conviction, and
purchase of a product / service
- Ujala fabric whitner, comparative ad

12.  Reminder advertising
- Aims to stimulate repeat purchase of
product/Service
- Coco Cola, Pepsico, Bike ads
 Reinforcement Advertising
- Aims to convince current purchasers that they
made the right choice
- Automobile Ads

13. SCOPE OF ADVERTISING
 The Indian advertising industry is upcoming
and has a lot of promise.
 Only the hardworking and efficient companies
will survive.
 What matters most in this sector is knowledge
and experience of the work and the industry.
The better the research and analysis done by
the agency, the better their chances of success.

14. WHY WE
NEED
ADVERTISMENTS?

15. PURPOSE OF ADVERTISING
The purpose of advertising is to convince the customer:
 Company's services or products are the best
 Enhance the image of the company
 Point out and create a need for products or services
 Demonstrate new uses for established products
 Announce new products and programs
 Draw customers to the business
 To hold existing customers.

17. ANCIENT FORMS OF ADVERTISING
 History tells us that out-of-home advertising and billboards
are the oldest forms of advertisement.
 Egyptians used paper to make sales messages
and wall posters.

18. Radio
Cinema advertising began
Satellite TV
Net Advertising
Wall or rock painting

19. FUNCTIONS OF
ADVERTISEMENTS

20. Functions of advertising

21. To differentiate the product from
their competitors

22. This creates an awareness of the product and
provides a basis for consumers to choose the
advertised product over other products this
creates an awareness of the product and
provides a basis for consumers to choose the
advertised product over other products

23. Example
 GARNIER FRUTICS (shampoo)
the shampoo bottle have the
different color from all other
shampoo available in the
shelf. The bottle of the
shampoo is unique from all
others.

24. Example
 Apple laptops make them
different from others as the
WHITE color and logo of
APPLE on back of the screen.

25. Creates new demands

26.  Advertising have to create new demands they should
educate the people about more and more new things
coming up in the market. Each year new products,
including line extensions and new brands are
introduced into groceries and drugstores.

27. DYSFUNCTIONS OF
ADVERTISEMENTS

28. DYSFUNCTIONS

29. How accurate is the advertising?

30. Misrepresentation

31. PARTIAL
DISCLOSURES

32. VISUAL DISTORTIONS

33. FALSE COMPARISONS

34. False Images

35. Conclusion:-
 So we can say that advertisements carry a
huge scope for an impact on minds of
general consumers and thereby drastically
affecting the sales of a product.

36. THANK YOU!