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Feedback on writing media film institution
- 1. General feedback onexam answer • Good overall knowledge of ‘A field in England’ but gaps in knowledge for ‘Pacific Rim’. • Missed opportunities to demonstrate your understanding of media terminology. Only one person discussed cross media convergence. What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 2. General feedback onexam answer • Planning was missing in most cases and this was evident in the writing by those students – no clear structure and lost sight of the question. • Confusion over the term ‘media ownership’ and what it means. What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 3. General feedback onexam answer • For a few students, the opening paragraph was in no way relating to the original question. This immediately sends you down the wrong path. • Use PEA! • Link back to the question. Each point should come back to the question of media ownership and its impact on products and audiences. What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 4. General feedback onexam answer • Punctuation! Use quotation marks for the title of the film. EACH. AND. EVERY. TIME. YOU. MENTION. THE. FILM! ‘A field in England’. You will be marked down for poor punctuation and illegible hand writing. Try your best to be clear. • Marketing was missed. Gap in your knowledge here? What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 5. General feedback onexam answer • You should consider impact at all stages of the film cycle and choose your most relevant points. • Specific examples are needed. If you are talking about how ‘Pacific Rim’ was marketed at a specific audience – tell me WHO and HOW. (marketing material – posters, games etc) • Many people discussed how Time Warner can use CNN to promote the film, but do you know if they actually did?! You need to do this research yourself! What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 6. What does mediaownership mean? What impact does media ownership have upon the range of products available to audiences in the media area you have studied? How media companies are structured and who owns who. The relationship between these companies (especially large conglomerates) can have a great impact on a film. You should be looking at how the relationship between subsidiaries in Time Warner has a positive and negative effect on ‘Pacific Rim’ and the how being a small independent (with financial support from larger institutions like the BFI and Film 4) benefits and hinders an independent.
- 7. Media terminology • Whatspecific media terminology should you be using in the exam? • In your pair, write one word/term/concept on each post it note and stick it to the table in front of you.
- 8. • Can younow define this term? What does it mean? Write a definition for each. During the next task, look back at the terminology you have explored. Can you incorporate any of these into your answer?
- 9. Confident terminology Notsure…. • Institution • Integration (vertical and horizontal)
- 10.
- 11. In your group,look at the template for the PEA paragraphs for this question. In your group, discuss and complete the paragraphs. Remember: • To support with specific evidence • To use quotation marks when referencing a film title. • To analyse the purpose and effect of this. • To compare between the two.
- 12. POINT -Time Warneris a _____________ integrated conglomerate. This had a positive effect on the marketing of ‘Pacific Rim’. EVIDENCE -___________________________________ _____________________________________________ _____________________________________________ ___________________________ ANALYSIS – This benefits the audience because _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 13. POINT –Being partof a conglomerate, enabled the Warner Bros distribution subsidiary to market ‘Pacific Rim’ to a wider, international audience. EVIDENCE - ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ANALYSIS –This was effective because_________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ______________________________________ LINK - This was more challenging for ‘A field in England’ because _______________________________________________________________ ________________________________________________________________ ________________________________________________________________ What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 14. POINT –Despite beingproduced by a small independent production company, ‘A field in England’ benefited from the support of Film4 and the BFI. EVIDENCE -___________________________________ ________________________________________________________________ _____________________________________________________ ANALYSIS – This enabled them to exhibit the film in several formats (Cinema, TV on demand, DVD and Blueray) in one of the first examples of simultaneous distribution. ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________ LINK - This would not have been possible for Time Warner and ‘Pacific Rim’ because_________________________________________________________ ________________________________________________________________ ________________________________________________________________ What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 15. POINT –Both filmsused cross media convergence effectively to market the film to a target audience. EVIDENCE -____________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ANALYSIS – This was most effective to ______________________________________ __________________because _____________________________________________ But less effective for _____________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ LINK - This ultimately has a __________________ impact on the audience because ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 16. In conclusion, Ifeel that ____________________________________ greatly benefited from being part of a _________________________ company because _________________________________________ ________________________________________________________ ____________________________________________________. In comparison to ______________ who _________________________ ________________________________________________________ ________________________________________________________ _________.This suggests that in the future, we may see __________ ________________________________________________________ ________________________________________________________ ________________________________________________________ This will have a positive/negative effect on the film industry because ________________________________________________________ ________________________________________________________ What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- 17. What order wouldyou put this in? What paragraphs or significant points are you missing? Using a separate piece of paper for each, complete the essay answer.
- 18. 1 hour • “Crossmedia convergence and synergy are vital processes in the successful marketing of media products to audiences”. To what extent do you agree with this statement in relation to your chosen media area?