This document summarizes and describes the color schemes, visual layouts, target audiences, and key details of three albums: Beyoncé's album features a black, grey, and gold color scheme with two CDs containing 20 songs each. The detailed back displays other albums in bright colors. The target audience is teenagers and middle-aged listeners given her genre and status as a middle-aged artist. The Weeknd's album has a simple black and white color scheme to highlight details. The back lacks a standard song list and instead shows logos. His target audience is late teens given his popular but explicit music. The album is called "Trilogy" since it contains three CDs. Chris

2. BEYONCÉ
Colour Scheme- The common colour’s for this Digipak is black grey and
gold. This digipak consists of two CDS both with 20 songs on each. The
back also shows other CD’s of hers and these are in bright colour
Visuals and Layout- One of the reasons I chose this
digipak was because of how detailed and big it is. The
Album itself has two CDs within it meaning that the
back is more detailed and busy, because of both
CD’s.
Target audience-
I feel as if the
target audience
for this digipak is
for
teenagers/middle
aged as she is is
a middle-aged
artist meaning
that her audience
will be bigger.
The R&B genre is
also liked by
many.
The CD’s layout is
original and
simple. It displays
the producing
company logo and
has her name/ the
albums name. The
CD’s are black
fitting in with the
dark and retro
theme.

3. THE WEEKEND
Colour Scheme- The theme for the weekend’s
album is clearly black and white. It is simplistic
and classy. The basic colour scheme helps to
highlight important detail.
Visuals and layout- The layout for this is very simple
it is clear and easy to follow. Unlike most albums the
back of this one does not consist of the basic layout
where the song list is on the back. Instead the back
just shows logos, production companies and a bar
code.
Target
audience- The
weekends
target
audience is
commonly late
teens. His
music is very
popular with
teenagers and
less with
adults.
However his
songs consist
a lot of
swearing
therefor it may
not be for a
younger
audience.
The album is
called
‘trilogy’ this
means
things in
three parts.
His album
has 3 CDS,
this made it
a very
popular
Album as it
has so many
songs.

4. CHRIS BROWN
Colour Scheme- The colour scheme for this album
cover is bright and radiant. The front cover is very busy
and quite urban. There is a constant them of pink,
yellow, green and blue.
Target Audience-
the target
audience
generally for
Chris brown is
mainly older
teenagers and
mid 20’s his
songs are known
to be quite
explicit therefor
not being suitable
for young teens
and children. His
music isn't often
liked by the old
generation either
as a lot of his
songs involve
rap, which is not
popular in the
older generation.
Visuals and layout- the layout for the CD cover is very
fun and detailed. The visuals consist of two photos of
him on the back and front. The corner of the CD shows
‘parent advisory’ meaning you may get asked for aged
ID when purchasing and it is a warning to tell the
audience that it has explicit language.
The album
has 26 songs
on it.
Underneath
the songs
shows all the
legal
information.