Future Trends in Australian Horticulture

1. Horticulture 2020 – How will you adapt
to survive?
Russell Cummings
Strategic Business Development
May 2015

2. Doing Business in a VUCA World
VUCA an acronym used by American Military to describe extreme conditions in
Afghanistan/ Iraq and now being adopted by CEO’s to describe current business
conditions
• Volatile – change happens rapidly and on a large scale
• Uncertain – the future cannot be predicted with any precision
• Complex – challenges are complicated by many factors and there are few single
causes or solutions
• Ambiguous – there is little clarity on what events mean and what effect they may
have
Source:
http://leadersgrowth.wordpress.com/2013/05/14/helping-clients-deal-with-the-leadership-shift/

3. The Key Drivers of Industry Change

4. The Consumer is Still King (or Queen)
• Strategy A: Understand the needs of your
Customer
• Strategy B: Develop or align with a strong
brand
• Strategy C: Create a direct-to-consumer
channel for your business
• Strategy D: Leverage the Urban Consumer

5. Leveraging the Global Market
• Strategy E: Build export markets for
a proportion of your production
• Strategy F: Tapping into the
Global Worker
• Strategy G: Attracting and
retaining quality employees

6. Adding Value to Your Products and Services
• Strategy H: Develop a
clear Product Strategy
based on your
Competitive Advantage
• Strategy I: Develop Value
Added Products

7. What is your competitive advantage?
• The essence of great businesses is that they clearly
understand their competitive advantage and create
strategies and processes to support this.
• A competitive advantage is an aspect of your
business that does 2 things:
– Adds Value to the Customer
– Beat the Competition
• Your competitive advantage should drive your
Marketing & Sales Strategy which in turn should drive
your Operations.
• Focus on understanding your current competitive
advantage first then build future competitive
advantages.

8. Cheap, powerful technology is driving change
• Strategy J: Leverage your
data to make better
decisions
• Strategy K: Increase the
level of automation in
your business

9. Boosting Productivity and Quality
• Strategy L: Introduce Lean
Thinking to your business
• Strategy M: Determine how
you can optimise the
utilisation of your existing
infrastructure

10. Innovative Ways to Fund Growth
• Strategy N:
Embrace
innovative
strategies to fund
your growth

11. Business Model Innovation
• Strategy O: Create a powerful
Business Model

12. Create a powerful Business Model
• The Business Model Canvas, developed by Alexander Osterwalder
is a great tool for simplifying the complex.

13. Managing Change
• Strategy P:
Focus on
managing the
change

14. Focus on managing the change
• Research tell us the probability of change success in whatever
project or initiative a business undertakes is as low as 30% which
means there is a 70% probability that you will fail.
• Mindshop recently released a new Change Success model in
order to help business owners to boost their probability of change
success.

15. Summary

16. The Top 10 Trends

17. Strategies for Success

18. Strategies for Success

19. Strategies for Success

20. Strategies for Success

21. 1. Ignore it and continue doing what you are doing
2. Be confident you are on the right path for
success in 2020 and continue to refine your
offering and build your business
3. Realise what you are currently doing will not
sustain your business in 2020 and make some
rapid changes.
You now have three choices:

22. Priority Actions

23. Next Steps

24. Feedback

25. NEXT SESSION
Our next webinar is at 5:30pm (Sydney time)
on Wednesday, 3 June 2015
and will cover
“Developing a Social Media Strategy”

26. Russell Cummings
Business Consultant
M: 0414 929 585
W: www.sbdbusiness.com.au
E: russell@sbdbusiness.com.au
Thank You