What is this mysterious thing called Product strategy? How do we know if we have a sound strategy, are aligning the company behind it, and actually executing on it? Learn from several world class companies and products, and from the people behind it.

1. Product strategy de-
mystified
Shobhit Chugh
Product Management, Tamr
shobhitchugh@gmail.com
Will Eisner
Sr. Director, Product at Acquia
weisner@gmail.com

2. What we will cover today
● What is Strategy? What is Product Strategy?
● What are the impediments to having a solid Product
Strategy?
● How can you as a Product Manager make sure that
you are executing on a solid Product Strategy?

3. Strategy is the how

4. Strategy addresses the obstacles

5. Strategy defines the hills

6. Product Strategy: from the
hill to the sprint
● Which hill are you trying to own? Which
hill do you have the right to win?
● What are the most important activities
you can do to get there this quarter / this
year? (across org and prod specific)
● What are you prioritizing for you next
sprint?

7. So why is good strategy so
rare?

8. How to ensure you have a
solid Product Strategy
• You have to know your company strategy better
than most people
• You have to shape product investments towards
that strategy

9. Thank you!
Shobhit Chugh
Product Management, Tamr
shobhitchugh@gmail.com
Will Eisner
Sr. Director, Product at Acquia
weisner@gmail.com