The document discusses different organizational structures and processes that managers use to oversee new product development. These include using product managers, new product managers, and growth leaders to oversee new projects. Companies also employ cross-functional teams and stage gate systems to develop new products. The stage gate system divides the innovation process into stages with checkpoints to push new products to market faster.

1. What Organisational Structures &
Processes do Managers use to
Oversee New-product
Development?

2. Product Managers
New Project Managers
Growth Leaders

3. High Level Management
New Product Department
New Business Initiative Group

4. Johnson and Johnson and Kraft employ new
product managers who report to category
managers.

5. A full time job for Companies
most creative and successful
managers.
Westinghouse
has Growth
Leaders.

6. Mimics the venture capital
model, backing
entrepreneurial people and
putting employees in front of
their ideas.

7. Cross Functional Teams
Stage Gate System

8. They
collaborate and
use concurrent
new product
development to
push new
products to
market.

9. Divide the innovation
process into stages, with a
gate or checkpoint at the
end of each.

10. Ansell applied Stage Gate
System and escalated its
sales from 4.5%to 13%
within 2 years
Hydro Quebec
reaped
$1billion using
Stage Gate
System

11. Recap
• Product Managers
• New Product Managers
• Growth Leaders
• High Level Management
• New Product Department
• New Business Initiative Group
Different Organisational Structures in New-Product
Development.
• Cross Functional Teams
• Stage Gate System.

13. References
• http://www.dafont.com/champagne-limousines.font
• https://hbr.org/1998/07/another-look-at-how-toyota-
integrates-product-development
• https://www.google.co.in/search?q=w+l+gore&biw=12
42&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCV
dPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc
=_
• http://www.slideshare.net/IbadatSingh/challenges-to-
new-product-development-file
• https://leantesting.com/resources/wp-
content/uploads/2014/11/challenges-of-being-a-
social-vendor.jpg

14. Disclaimer
Created by Aakash Tripathi,
IIT(BHU), during an internship
by Prof. Sameer Mathur, IIM
Lucknow.