2. - 1 - Private & Confidential
TMG has decades of success in
developing products and leading
organizations through innovative
strategy.
We rely upon insightful thought
leadership concerning industry
trends, best practices and common
challenges.
The Moka Group (TMG) is about
strategic thought and business
plans to improve value and keep
companies vital.
We are strategists who work with
Teams to discover new perspectives
that inspire strategic shifts.
Intercept the Future for Vitality & Growth
3. - 2 - Private & Confidential
Vision
When the Strategy of
Innovation is part of
the ethos of an
organization, new
markets are created
and product offerings
remain vital. Strategic
shifts intercept the
downward slope of life
cycles and improve
customer value.
4. - 3 - Private & Confidential
Vision
We work with you to
generate clearly
defined, robust, and
well communicated
strategy for products
that simultaneously
reduce cost and
improve customer
value. These often
create new markets.
Reduced
Cost
Improved
Value
New Markets
New Markets
5. - 4 - Private & Confidential
The Strategy is only the beginning. Together we ‘boil down’
product development, finance and operations into a
comprehensive one-page business canvas.
Key Partners Customer
Segments
Key
Activities
Value
Proposition
Customer
Relationship
Channels
Cost Structure $Revenue Streams $
The Moka Group Business Canvas
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Business Model Generation by Osterwalder and Pigneur
6. Key Partners
Alliances to
optimize
business,
reduce risk or
acquire
resources
• Strategic
• Co-op
• Joint-
Venture
• Buyer-
Seller
Customer
Segments
Which
customers to
serve and
which to
avoid
• Distinct
need
• Channels
• Profit by
customers
• Mass
Market
• Niche
Market
Key
Activities
Most
important
actions to
generate profit
Key
Resources
• Human
• Intellectual
• Physical
• Financial
Value
Proposition
The key reasons
your customer
buy
• Problem
Solution
• Satisfy a need
• Something
different –
new -- or
disruptive
innovation
• Performance
• Customization
Customer
Relationship
• Services
• Automation
• Community
• Co-Create
Channels
Customer touch
points
• Marketing
• Sales
• Distribution
• Service
Cost Structure $
Most important costs to operate the
business model
Revenue Streams $
Cash generated from every customer
segment
The Moka Group Business Canvas
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Left
Brain
Logic
Right
Brain
Emotion
Business Model Generation by Osterwalder and Pigneur
7. - 6 - Private & Confidential
Today we work with leaders who want to
grow their organization for a compelling
and unbounded future.
8. Michael Patterson
Executive and CEO of two companies
with national and international business.
I have over 25 years’ success in
strategies for growth and development
of companies.
Opportunities are generated from a
future perspective rather than an
extrapolation of the present. Data
providing trends and insights is essential
yet insufficient for innovative strategy.
Simplicity is a maxim along with the
willingness to do the hard things.
Today’s world is about fast change, new
players, market disruption and
digitization. I believe strategy
formulation based on trends and current
needs alone is often a critical root cause
of underperformance.
I stress that the business models,
products, and services are inseparable to
the growth strategy and innovation
agenda.
Margie Mach
I bring nearly two decades of
experience leading teams in the
discovery and delivery of innovative
strategies and products to achieve
expansive growth. I am inspired by
clients as partners and teams who value
the art of discovery; as well as, the
courage and willingness to take aim and
act on a strategy of innovation. My
maxim: stay agile, stay open; and keep
your eye on the big picture.
Building innovative products is only part
of the job. Alignment to the innovation
strategy and the messages of value to
employees, clients, and the market are
imperative and equally important.
I work with Teams to remove ambiguity
and inspire employees to embrace
innovative strategy and continuous
search of breakthroughs for the future.
Lucy Belgum
I have over 20 years in Education and
Professional Development. I work with
The Moka Group to develop strategic
thought sessions and follow-up with
organization Teams to develop training
and coaching sessions around newly
developed strategies.
I use standard pedagogy to assure
quality of materials and presentations.
Inclusion and “total buy-in” are required
for organizations to implement
strategies. To that end I work to create
an atmosphere in which everyone could
feel at the end of the day or the end of
the week or month, that he or she had
learned something.
When all members of an organization
move as one, that momentum creates a
‘hot team’ to achieve unprecedented
results.
About Us
The Moka Group
9. - 8 - Private & Confidential
Michael Patterson
michaelpatterson07@gmail.com
503-449-4901
Intercept the Future for Vitality & Growth
Margie Mach
marg.mach@gmail.com
503-997-9815
Lucy Belgum
lucy.belgum@gmail.com
503-830-2070
