CleverTap is a comprehensive analytics platform designed to understand user behavior and enhance engagement across various marketing channels. It supports real-time user segmentation and personalized messaging, resulting in improved conversion rates and user retention for its clients. With features like event tracking, analytics dashboards, and messaging capabilities, CleverTap helps businesses optimize user onboarding and re-engagement strategies.

1. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control
BEHAVIORAL ANALYTICS + USER ENGAGEMENT

2. What is CleverTap?
A complete solution for understanding what your users do in your App, then engaging with them
on any marketing channel to move the metrics that matter the most to your business

3. Our customers
4000
global
Customers
1 Billion
Devices
reached
10 Billion messages
per month
55 Billion events
processed per
month

4. • Understand how your users are using your apps/website
• Engage with your users via personalized push notifications, in-app notifications, emails, web, sms and
browser notifications
• Segment and message users in real-time based on their app/web behavior. To know more, download our
whitepaper
• Run pre-built, out of the box "Clever" campaigns
• Track app uninstalls
What CleverTap can do for you?

5. • Background:
– My conversions for new users are too low (i.e. new users who book an appointment)
• Analyze:
– Only 30% of the people who install my app end up converting
– Of the users that convert, they do so within 25 minutes, or they never do
• Segment and Influence:
– If someone installs an app and does not convert within 25 minutes – add them to my Onboarding
Drop-off Segment and track them over time
– Send a personalized Push Notification to each user exactly when they qualify for this segment
• Measure Result:
– 90 days after initializing campaign, my conversions increase by 15%
Optimize your New User Onboarding

6. • Background:
– My retention is low
• Analyze:
– I lose 90% of my users in the first six months
• Segment and Influence:
– If once loyal user has not used my App in the last 45 days – add them to my Likely to Churn Segment
– Send a personalized Email to each users exactly when they qualify for this segment
• Measure Result:
– Long term retention has increased by 30%
Re-engage your Install Base

7. • DealsPlus enhanced user engagement by using our world-class analytics dashboard to process their
data in real-time and send targeted notifications to users.
• Streamago realized early success and 11% Increase in click-throughs with CleverTap. Noted an increase
in retention by 49% in the first 10 days post download with geo-based targeted days 1/3/7 campaigns.
• School 4 One uses CleverTap to provide actionable insights and a 360-degree view of 10,000 plus
teachers in various school districts using their app. They were able to segment first-time app users and
teachers who posted a lesson within a 10-minute period using CleverTap. School 4 One could identify
that 64% of teachers using the app would complete a lesson within 5 minutes.
• ixigo.com got a 54% email open rate by using CleverTap's pre-built marketing campaigns that were
sent right after the user signed up.
CleverTap Case Studies

8. How We Do It?

9. Powerful and Actionable Analytics
Know what your users do in your App
● Rich User Profiles
● Available for every user, logged-in or not
● Events Tracking and Trends
● Track user activity in real-time
● Funnels & Cohorts
● Find out where users drop-off and retention
● Attribution
● Optimize your campaign spends across
channels
● Uninstall Tracking
● Track and analyze app uninstalls

10. Multiple Ways to Engage Users
Personalize messages based on who they are, or what they’ve done
● Push Notifications
● Get users back in your app
● In-App Notifications
● Reach out to users as they navigate your
app
● Email Messages
● Send customized and timely emails
● Web Notifications
● Web pop-ups, Exit intent notifications
● Facebook Remarketing
● Target users on Facebook, based on app
activity

11. Industry’s Best Segmentation Capabilities
Analyze and Message Users based on their Location, Behavior, Time of the day and more
● Segment based on what Users DID
● Who launched the app more than 10 times last week
● Who launched the app, but haven’t come back in 3 days
● Segment based on what Users DIDN’T Do
● Viewed job, but DIDN’T Apply
● Geography based Hyper Local Segments
● Everyone in Singapore or Malaysia
● Device and Demography Segments
● Women who have iPhones in Jakarta

12. Personal, Timely Messaging using Push Notifications
Direct, Powerful Messaging Channel to Reach Users on their Mobile Device
● Powerful, Feature Packed Notifications
● Emoticon support
● Image notifications, Sound notifications, Badges
● Deep links, Custom key/value pairs of data
● Native language support
● A/B Testing
● Personalized Notifications
● Customize any part of the message with
information & activity from user’s profile

13. Developer Ready Platform puts you in control of your Data
CleverTap APIs let you integrate your backend systems
● Webhooks
● Trigger workflows in your backend systems. Invoke
your call center workflow as soon as a loyal customer
doesn’t book
● Server APIs
● Update user profiles from any source
● Export your data for external analysis
● Programmatically schedule/manage your campaigns
● Integrate Key Services
● Install attribution providers
● Facebook Custom Audiences

14. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control
About Us
Our Team
Paul Brody, CPO.
Stanford. MIT Sloan. founder Sococo,
Suresh Kondamudi, CTO.
IIT-M, Post Grad Financial Engg.
Sunil Thomas, CEO.
ex. CTO Infospace & Network18. US, India
Anand Jain
founder burrp. US, India, China
Investors
Presence across Mumbai, Delhi, Bangalore, San Francisco,
Los Angeles, and New York
Brands
Almitra Karnik, Head of Marketing
Manish Patel, Head - Customer Success
Damian Wisniewski, VP of Sales

15. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control
Thank You
info@clevertap.com