The Kerrang! magazine cover uses bold fonts, edgy text styles, and gender-neutral colors to attract readers interested in loud, edgy rock music. Sell lines and free poster offers are used to further engage the target demographic. A variety of fonts, styles and sizes are implemented to appeal to different audiences within the demographic. Interviews and competitions are prominently featured using colors, fonts and graphics that stand out against the background. Images of artists are placed in the center of the cover to emphasize their importance, while other design elements are positioned to avoid obstructing key visuals and text.
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Front cover analysis, kerrang!, mojo, q
1. The masthead is in large bold, all
capital letters, which shows the
style of the music. The font of
text looks shattered and edgy,
which can show how the music is
edgy. The text colour is white to
stand out from the background.
The name of the magazine is
Kerrang!, which is onomatopoeia
for the sound of a guitar string. It
is is all capital letters, which
makes it seem loud. The
magazine can apply to both
genders because the colours and
fonts are gender neutral.
Sell lines are used to attract the
audience. They are stories inside
the magazine and reflect the
style of music. These sell lines
show free posters, and therefore
attract more people to attract the
audience.
A variety fonts styles and sizes
attract the demographic. The
house style is the same
throughout the cover of the
magazine. The colour scheme of
the magazine is red, yellow and
white.
The skyline shows part of an
interview with All Time Low. The
background is red to match the
magazine, but is in a different
font style to stand out.
The splash shows a competition
to win tickets and merchandise.
The splash is shaped like a ticket
to emphasize the ticket prize, and
is yellow to stand out on the red
background.
The cover image is a medium
long-shot, to show Jared Leto
saluting, and is in the center of
the magazine to sow importance
The cover line is in the largest,
boldest font to show importance,
and the bands’ name is in larger
text to catch potential buyers’
eyes and get them to buy the
magazine.
The barcode and date are in the
bottom corner with the price, so
the do not get in the way of the
images or text. The price can
attract people if it ischep enough,
and the date can tell people if the
audience if the stories are up to
date.
2. The masthead is on
the top of the
magazine to show its
importance. The font
is simple so it doesn’t
distract from the main
image, and so it can fit
with a variety of music
styles. The main image
of Roger Waters
covers the logo, which
shows that he is a big
star.
The main image is a
medium shot, to shoe
facial expression, but
not feel too close. The
image background is a
wall to show the
theme of the Pink
Floyd album, The Wall.
The puff is red to
stand out out, but fit
with the colour
scheme. It shows the
USP of the free CD,
which will attract
customers to buy the
magazine.
The skyline shows
another article and an
image to attract the
audience. It does not
have a background
colour so it doesn’t
distract from the main
image.
The articles are
arranged in columns
to fit more in and fill
up the page. The
house style is red,
white and black. White
and black are
contrasts so they
make each other pop,
while red stands out
on both.
The barcode is placed
in the bottom right
hand side of the page
so it doesn’t obstruct
the main image.
3. The magazine title is
shown in large font
and a classic font. This
makes it more
prominent an
important. The font
used makes it seem
like a quality
magazine, and the red
background provides a
contrast, making it
pop.
The main image is a
long shot. This sows
Noels’ pose as well as
looking natural. The
amplifier shows some
of his main quotes
from the article to
attract people to see
the quotes in context
and what they relate
to.
The barcode is placed in
the bottom left of the
cover, so it does not
obstruct the image or the
articles. This makes it
easier for the buyers to
see.
The articles are shown
down the side in a
column, so it is easier
to fit more in. They all
use the same font and
color style. The style is
reminiscent of a
concert poster to link
it to music. This is
shown by the usage
and font of the word
‘featuring’ at the top
of the article. The
colour scheme is red
and black, which
stand out on the
gradient grey
background. Quotes
and images of band
and band members
are used to attract the
audience to articles.
The splash is used to
attract the audience
as it shows musicians
and bands such as The
Killers, Deadmau5 and
Velvet Underground.
It is shaped and
coloured like a golden
record label, which
shows the theme of
albums.