The document discusses conventions used on the cover of the magazine "We Love Pop". Key conventions discussed include the masthead always being in the same location to build brand identity, feature articles and photos to showcase what artists and bands are inside, and targeting the audience of young girls aged 10-14 with images of teenage boys and celebrities. Color schemes, fonts, slogans, and other design elements aim to create an upbeat, fun vibe that will attract the target readership.