Pop magazines use bright colors like pink, yellow, and orange to attract their target teenage audience. The celebrities featured on the covers also wear these bright colors to match the style of the magazine and reflect their image as pop stars. The informal style of pop magazines, with fun fonts, pictures, and captions, works to engage teenage readers and make the magazines feel like a friend rather than just text-heavy publications.

2. Pop magazines normally use bright colours like pink, yellow and orange. This reflects
pop music’s bright and bubbly personality.
The celebrity on the front of the magazine normally wears similar bright colours to
reflect the magazine’s style but also to show that they are a pop star and that they fit
that genre. The style of the costume they wear compliments the colour. It is usually in
quite a fun style, e.g. short, flirty, modern dresses for the female artists.
The colours are bright so they would attract their target audience. They would also
appeal to their target audience as it is very likely that the colours used in the
magazine would be the target audience’s favourite colours.
The colours also normally match what the model is wearing. This gives the magazine
a professional feel, while making sure it does not look too overpowering.

3. Orange- a colour commonly
used in magazines.
The main sell line matches
the colour scheme.
The fun design used on
Katy Perry’s
dress matches the vibrant
colours used,
and also confirms her
bright star image.

4. The style of pop magazines are usually informal.
The magazine often uses bright shapes and borders around sections of
text to make it look more interesting, instead of just having one big block
of copy, which would bore the audience.
There is a mixture between text and images, so the magazine would
interest their audience, who would not be interested by whole pages of
text. The pictures also make the magazine look more interesting.
The fonts used are feminine, and fun, reflecting the target audience.
The captions under the image give a brief explanation of the picture, and
are usually funny or have a joke.

5. The magazine often has fashion sections, in order to
attract a teenage girl who is most likely interested in
fashion.
Pop magazines often feature famous pop artists on the
cover. This will draw in their audience, and make them
want to read the magazine.
They often give out little freebies like make-up sets,
nail polishes and jewellery. This will also draw in their
audience.

6. The style of these magazines are quite informal and casual. This is
because the target audience of these magazines are generally young
girls, so this mode of address would appeal to them.
The ‘Top of the Pops’ magazine uses slang like “wanna”, “gotcha” and
“OMG”. This shows how pop magazines have an informal tone to relate to
their readers.
Pop magazines also use direct address to appeal to their readers. By
doing this, they are making the magazine more personal.
The mode of address echoes the language the TA uses herself; she feels
the mag is on her level.
Using all of these modes of address makes the magazine feel like a friend
to the audience, and would make them feel close to the magazine, making
them want to carry on buying the different issues.

7. Use of direct address to
draw in the reader.
Slang words like “spesh” are similar
to the TA’s way of speaking, so
they can relate to the magazine.
Use of alliteration gives a
professional tone, while
keeping it fun.

8. The masthead of the magazine is often placed along the
top of the magazine, so the audience will instantly see it.
It is in display font, so it stands out against the rest of the
magazine. For example, we Love Pop uses big, black bold
capital letters which stand out.
It often uses typical colours like pink, yellow and orange to
attract the teenage audience.
The masthead is usually beneath the model’s head, so the
audience can clearly see the model.

9. The puff is often a bright, colourful circle, or a shape that will stand out against the rest
of the magazine.
It often contains information about articles inside the magazine, or prizes that can be
won.
It often uses buzz words like “exclusive” and “brand new”. Words like these will grab the
audience’s attention and make them eager to read the magazine, as they want to find
out the important news.
For example, in the 28th October 2011 issue, there is a bright pink puff that says “Brand
New Mag”. This puff uses buzz words, and attracts the audience through the bright
colour used.
The pug contains information about the magazine, such as its price, date of issue and
the barcode.
It is often placed at the bottom right hand corner of the magazine. This is because it is
an inconspicuous place, and it will divert attention away from the rest of the magazine.
Also, if the magazine is expensive, the audience will not be put off buying it as, they
have already been intrigued by the content.

11. Most pop magazine names have the word ‘pop’ in
them, or something to do with pop, or pop music.
Examples: Top of the Pops, We Love Pop.
This is so the audience can easily tell that it is a
pop magazine, and so their audience will be
attracted quickly.