The document discusses the evolution of internet companies from portals like Yahoo to search engines like Google to social networks like Facebook. It notes that power has shifted from portals that aggregated websites to search engines that enabled niche sites through search and advertising, and now to social networks where users create and share vast amounts of content and information within their personal networks.

1. From Yahoo
to Google to Facebook
Ido Green
JPR 2010

2. Fundamental Disruptions
• Radio to TV
• TV to Yahoo
(Ads/display)
• Yahoo to Google
(AdSense/Search)
• Google to Facebook
(Ad,freemuim/Social)

3. Portals
• Few quality web
sites: Yahoo,
AOL,MSN.
• Had power in
distributing ‘eyeballs’
to Advertiser.
• Low users
sophistication.
Less search and more
browsing/surfing.

4. Portals
• Few quality web
sites: Yahoo,
AOL,MSN.
• Had power in
distributing ‘eyeballs’
to Advertiser.
• Low users
sophistication.
Less search and more
browsing/surfing.

5. Googleization
• Enabling “The Long Tail”
Explosion of niche, quality sites.
• Power shifted from portals to
major search engines.
• The power of ‘Ad’ as valid
search result.

6. Googleization
• Enabling “The Long Tail”
Explosion of niche, quality sites.
• Power shifted from portals to
major search engines.
• The power of ‘Ad’ as valid
search result.

7. Social Web
• Explosion of content.
It’s not (only) websites
but people.
• Very sophisticated,
young, board band users.
• hyper-local and hyper-
global.

8. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

9. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

10. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

11. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

12. Thank you!