The document discusses how local businesses are struggling to connect with local customers online due to large corporations dominating search results, a lack of web presence and digital marketing knowledge. It introduces AdzZoo as a solution, offering customized geo-targeted digital marketing campaigns through optimized websites, search engine optimization, Google and Yahoo Maps listings, and advertising networks to drive traffic at an affordable price for local businesses.
Small business advertising made simple. No need to hire a webmaster or spend long hours trying to get your site seen in your local area. Simple cost effective solution to local business advertising needs.http://susanbrodnax.adzzoo.biz
Small business advertising made simple. No need to hire a webmaster or spend long hours trying to get your site seen in your local area. Simple cost effective solution to local business advertising needs.http://susanbrodnax.adzzoo.biz
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
SMX West "Being National, Going Local" - Jon SchepkeSIM Partners
Large national retailers and service providers enjoy an inherent advantage in online marketing: widespread brand recognition. But brand awareness may not be enough to compete with the locals, who have deep knowledge of the wants and needs of customers in specific areas or regions. So how do you strike the perfect balance between brand and being a good neighbor? This session explores how major companies have found a home and success by going local in dozens and up to hundreds of specific markets.
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
Paul Kontonis | Outrigger Media | A Marketer's Assessment of the Live YouTube...Will Richmond
Outrigger Media Chief Media Evangelist Paul Kontonis presentation titled "A Marketer's Assessment of the Live YouTube 100 Channels." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Ideas y paradigmas para una nueva sociedad: La aldea del tercer milenio, Parte VI
La presente estructura social, el tejido de base que hoy nos rige, ya no cubre las expectativas de una mayoría de la población, aunque por cierto, es muy difícil cambiar hábitos, reglamentaciones, formas de comportamiento, que por años han gobernado nuestras relaciones sociales, familiares, laborales, y económicas.
Es bastante fácil criticar, pues para ello basta con ser un buen observador, y/o basta con señalar lo que ha perjudicado a gente que conocemos o a nosotros mismos.
Por cierto, es bastante más difícil expresar en detalle de qué forma deberíamos cambiar nuestras instituciones sociales y nuestras normativas, en la seguridad de que ello realmente mejoraría nuestras relaciones de convivencia y de supervivencia.
El “Consenso de Barcelona” pretende ser una respuesta a las inquietudes recién expresadas. Este proyecto se desarrolla con fuerza desde principios del año 2010, y en él participan una serie de redactores y de técnicos, entre los cuales se incluye el autor de estas líneas.
Aprovechando mi especial relación con el citado proyecto, e inspirándome por cierto en recomendaciones formuladas por los organizadores de la anteriormente citada iniciativa, así como por ideas propuestas por otros distinguidos participantes, he ido dando forma y redactando una serie de recomendaciones y de proposiciones, que por el momento no pretende ser un trabajo acabado y coherente de lo que correspondería tener en cuenta y aplicar por parte de Gobiernos y de Organismos Internacionales, para la construcción de un nuevo Orden Económico-social Internacional.
Más bien los textos que hasta el presente he ido acumulando y que aquí enumeraré, son más un insumo para mi propio trabajo que un documento final ya acabado, y como tal es que lo presento a los interesados.
Obviamente, muy bueno sería elaborar un texto final relativamente corto, que fuera un decálogo de recomendaciones o que se acercara a este ideal. Mucho me temo que la actual situación económica y social es demasiado compleja como para que se pueda llegar a tal síntesis, así que el lector sabrá disculpar la extensión que tiene este propio documento, así como otros con similar orientación que le seguirán.
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
SMX West "Being National, Going Local" - Jon SchepkeSIM Partners
Large national retailers and service providers enjoy an inherent advantage in online marketing: widespread brand recognition. But brand awareness may not be enough to compete with the locals, who have deep knowledge of the wants and needs of customers in specific areas or regions. So how do you strike the perfect balance between brand and being a good neighbor? This session explores how major companies have found a home and success by going local in dozens and up to hundreds of specific markets.
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
Paul Kontonis | Outrigger Media | A Marketer's Assessment of the Live YouTube...Will Richmond
Outrigger Media Chief Media Evangelist Paul Kontonis presentation titled "A Marketer's Assessment of the Live YouTube 100 Channels." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Ideas y paradigmas para una nueva sociedad: La aldea del tercer milenio, Parte VI
La presente estructura social, el tejido de base que hoy nos rige, ya no cubre las expectativas de una mayoría de la población, aunque por cierto, es muy difícil cambiar hábitos, reglamentaciones, formas de comportamiento, que por años han gobernado nuestras relaciones sociales, familiares, laborales, y económicas.
Es bastante fácil criticar, pues para ello basta con ser un buen observador, y/o basta con señalar lo que ha perjudicado a gente que conocemos o a nosotros mismos.
Por cierto, es bastante más difícil expresar en detalle de qué forma deberíamos cambiar nuestras instituciones sociales y nuestras normativas, en la seguridad de que ello realmente mejoraría nuestras relaciones de convivencia y de supervivencia.
El “Consenso de Barcelona” pretende ser una respuesta a las inquietudes recién expresadas. Este proyecto se desarrolla con fuerza desde principios del año 2010, y en él participan una serie de redactores y de técnicos, entre los cuales se incluye el autor de estas líneas.
Aprovechando mi especial relación con el citado proyecto, e inspirándome por cierto en recomendaciones formuladas por los organizadores de la anteriormente citada iniciativa, así como por ideas propuestas por otros distinguidos participantes, he ido dando forma y redactando una serie de recomendaciones y de proposiciones, que por el momento no pretende ser un trabajo acabado y coherente de lo que correspondería tener en cuenta y aplicar por parte de Gobiernos y de Organismos Internacionales, para la construcción de un nuevo Orden Económico-social Internacional.
Más bien los textos que hasta el presente he ido acumulando y que aquí enumeraré, son más un insumo para mi propio trabajo que un documento final ya acabado, y como tal es que lo presento a los interesados.
Obviamente, muy bueno sería elaborar un texto final relativamente corto, que fuera un decálogo de recomendaciones o que se acercara a este ideal. Mucho me temo que la actual situación económica y social es demasiado compleja como para que se pueda llegar a tal síntesis, así que el lector sabrá disculpar la extensión que tiene este propio documento, así como otros con similar orientación que le seguirán.
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
MyProSEO Online Marketing - Generate new customers & online revenue! This presentation briefly walks through MyProSEO internet marketing packages and how they can help you. Our Candian SEO company is based in Mississauga near Toronto. Toronto SEO Marketing - Google SEO optimization
Search marketing has become one of the largest and most cost- effective ways of reaching consumers. On July 31st, a|muse hosted a thought leadership series called Level Up focusing on ways to brand your company on search engines.
to learn more if you are a business owner: http://adzzoobusinessm.GetFoundByLocals.com
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To learn more if you would like to start a marketing agency: http://adzzoobusinessm.thinkadzzoo.com
http://www.thenetimpact.com/ Want to get found in your area? Find out expert insights and strategies for maximizing the effectiveness of your local search engine optimization. Natalie Vasilyev, Director of Internet Marketing at The Net Impact, presents as part of TNI's TXCHANGE event series.
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2. The Internet is creating a huge market transition
They’re connecting people and businesses
on a global level!
2
3. Today’s business owners are faced with
an enormous problem
Local businesses have
lost their connection with local customers!
Why?
1. Search results are dominated by large
corporations and major chains
2. Lack of knowledge to develop a web campaign
3. Belief they can’t compete on an economical
basis
4. Inability to make transition from traditional
advertising medium
3
4. Before the Internet
Staying connected meant
advertising with:
• Phone Directory
• Newspaper
• TV
• Direct Mail
• Telemarketing
• Print Ads
4
5. Times are rapidly changing
Traditional advertising mediums
are loosing their effectiveness
• Phone Directory • Where is yours?
• Newspapers • Declining Rapidly
• TV • DVR/TiVo
• Telemarketing • Do Not Call List
• Direct Mail • 1%-2% Yield
• Print Ads • Rising Costs
• E-Mail • Spam Software
5
6. The statistics are astonishing
• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without a
website
• 78 — Percentage of households with two or
more computers2
• 82 — Percentage of local searches that result
in offline action3
•0 — Without a web presence, you have 0%
chance in connecting with local
consumers performing online searches
1
Google July 25,2008
2
2007 Market Report by Jupiter 6
3
Study by Comscore Networks (Click Z August 2nd, 2007)
7. Having a website isn’t enough
• How do people find it?
• How do you drive traffic
to a website?
• Are you satisfied with your
current web presence?
Search optimization companies are far too
expensive for most businesses!
7
8. The Solution
AdzZoo’s Custom Designed Geo-Targeted
Push and Pull Web-Campaigns
AdzZoo’s
5 Campaign Fronts
Geo-Targeted Push out to Monitor
Optimized Google &
Search Google Ad Campaign for
Website Yahoo Maps
Engines Network Optimization
8
11. Provide access to potential customers
through Google and Yahoo maps
Google &
Yahoo Maps
Smart Phone GPS
Accessible Accessible
11
12. Implement push campaign with high traffic
websites like CNN, ASK, Facebook, etc.
Push
Campaign
Search
Ad Network
Network
12
13. Continuous monitoring to insure
effectiveness on all campaign aspects
Monitor
Campaign
Continuous Continuous
Tracking Optimization
13
14. The AdzZoo Guarantee
AdzZoo, LLC guarantees that your link to your AdzZoo web page will
appear on the first page of a Google search within 7 days of the launch
of your AdzZoo advertising campaign. From that date forward, we
guarantee that your average placement for relevant Google searches
will be on the first page of the Google search results.*
Should AdzZoo, LLC fail to provide the guaranteed services for any
given month of your advertising campaign, AdzZoo will at your option,
either give you a free month of service and suspend billing until such
time as we are able to fulfill this obligation; or cancel your campaign
and refund your money for the month that we failed to deliver and the
remaining portion of your campaign.
* Placement on Google search pages are only guaranteed in the Sponsored Links section of the Google search page. This guarantee only applies to key
words selected by and web pages written by AdzZoo LLC. Links will not appear on every search. Average Placement will be determined by Google monthly
reports.
14
15. Campaign Options
• Neighborhood Campaign $119.95 / mo
• Metro Campaign $179.95 / mo
• Area Campaign $269.95 / mo
• Regional Campaign $399.95 / mo
• Regional Plus Campaign $699.95 / mo
• Custom Campaigns Pricing Varies
All Campaigns have one-time $49.95 setup fee.
15
16. Discount Pricing
AdzZoo Campaigns can be
implemented in:
– 1 Month Period (3 Month Term)
– 3 Month Periods
– 6 Month Periods - 5% Discount
– 12 Month Periods - 10% Discount & Setup
Fee Waived
Monthly payment plan available with 1 time $99.95 design fee.
16
17. What customers can expect in the first 72
hours
• Welcome e-mail containing info about
their website and keyword campaign
• Visible web presence on Google based
on keyword searches
• Call from AdzZoo providing Google PIN
& instructions for Google map listing
• Business pushed out on Google’s ad
networks
17