SoLoMo refers to social, local, and mobile technologies that combine geosocial networking and geolocation. These platforms allow users to check-in and share their locations, discover local businesses and events, and connect with other users nearby. Popular examples include Foursquare, Facebook Places, and Groupon, which businesses can use to target promotions at local customers, build loyalty, and increase sales. However, challenges remain in motivating large portions of the population to participate and addressing privacy concerns.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
Presented to the Newport Interactive Marketers on January 20, 2011, this presentation provides a broad overview of the different channels of mobile marketing including mobile web, mobile apps, SMS, QR codes, mobile advertising, rich media, and location based services.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
How to Win at Global Marketing--A YetiZen Speaks EventSana Choudary
Marketing beyond your own region? What else is there to it besides localization, translation, local marketing spend? A lot. Especially lots your local competitors never have to think about but natually do well! Find the secrets to globalizing your message and growing outside your local market!
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
Presented to the Newport Interactive Marketers on January 20, 2011, this presentation provides a broad overview of the different channels of mobile marketing including mobile web, mobile apps, SMS, QR codes, mobile advertising, rich media, and location based services.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
How to Win at Global Marketing--A YetiZen Speaks EventSana Choudary
Marketing beyond your own region? What else is there to it besides localization, translation, local marketing spend? A lot. Especially lots your local competitors never have to think about but natually do well! Find the secrets to globalizing your message and growing outside your local market!
Advertising has traditionally been synonymous with 'art.' The ‘science’ in advertising evolved with the digital era when measurement and impact became possible on the Internet medium. In Mobile Advertising, the key challenge is to provide a compelling user experience through a combination of Art and Science; by balancing the Yin (of beautiful ad experiences that your users love) & the Yang (of leveraging deep understanding of your audience for better targeting, analytics & monetization).
Gamers go through an emotional roller coaster during a game play. A fine blend of leveraging Art & Science can now help you deliver the best user experience (tied to their emotional state) and earn revenue at the same time.
Piyush Shah, Vice President Products, InMobi, will talk about how this Yin & Yang works for mobile advertising, especially for game developers, both for effective monetization and user acquisition.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Omni channel experiences your customers want! Darrel Kammeyer
Now that customers are in the driver’s seat, the changes are happening faster and more frequently. Your customers have been through an unprecedented digital & mobile expansion, but there’s much more to come. In this hyper-active environment, what does it take for you to create relevant and insightful customer interactions across multiple channels?
In this fast-paced and entertaining session, Darrel will provide well-known brand examples in high tech, retail, financial services, travel, and hospitality which will demonstrate:
• why customers are adopting more technologies even more rapidly than you think
• how marketers need to predict, envision and invest in the new customer relationships that these channels can build
• what’s the best way for you to determine your biggest opportunities to engage customers in their mobile and digital moments
• why the lack of strategy and digital skills hold back digital advancement
• and what are the necessary steps that you need to take to integrate cross-channel journeys and experiences for the biggest return
Keynote presentation from the Beyond Maps Forum, hosted by Sensis in Melbourne Australia. March 2012. Looking at trends in mobile location and the implications for the automotive market.
There is no doubt that mobile devices such as smartphones and tablets are
changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
Going local: how big brands can win big with local focusExpion
Local marketing is more relevant marketing, but implementing it is a challenge for regional, national and global brands. Yet today’s technology and social media strategies can open a vast opportunity for the big to go small. Social media strategist and author Jason Falls and Expion’s Kevin Magee will present five strategies to move your brand to drive more local engagement, more relevant messaging and better marketing success.
Advertising has traditionally been synonymous with 'art.' The ‘science’ in advertising evolved with the digital era when measurement and impact became possible on the Internet medium. In Mobile Advertising, the key challenge is to provide a compelling user experience through a combination of Art and Science; by balancing the Yin (of beautiful ad experiences that your users love) & the Yang (of leveraging deep understanding of your audience for better targeting, analytics & monetization).
Gamers go through an emotional roller coaster during a game play. A fine blend of leveraging Art & Science can now help you deliver the best user experience (tied to their emotional state) and earn revenue at the same time.
Piyush Shah, Vice President Products, InMobi, will talk about how this Yin & Yang works for mobile advertising, especially for game developers, both for effective monetization and user acquisition.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Omni channel experiences your customers want! Darrel Kammeyer
Now that customers are in the driver’s seat, the changes are happening faster and more frequently. Your customers have been through an unprecedented digital & mobile expansion, but there’s much more to come. In this hyper-active environment, what does it take for you to create relevant and insightful customer interactions across multiple channels?
In this fast-paced and entertaining session, Darrel will provide well-known brand examples in high tech, retail, financial services, travel, and hospitality which will demonstrate:
• why customers are adopting more technologies even more rapidly than you think
• how marketers need to predict, envision and invest in the new customer relationships that these channels can build
• what’s the best way for you to determine your biggest opportunities to engage customers in their mobile and digital moments
• why the lack of strategy and digital skills hold back digital advancement
• and what are the necessary steps that you need to take to integrate cross-channel journeys and experiences for the biggest return
Keynote presentation from the Beyond Maps Forum, hosted by Sensis in Melbourne Australia. March 2012. Looking at trends in mobile location and the implications for the automotive market.
There is no doubt that mobile devices such as smartphones and tablets are
changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
Going local: how big brands can win big with local focusExpion
Local marketing is more relevant marketing, but implementing it is a challenge for regional, national and global brands. Yet today’s technology and social media strategies can open a vast opportunity for the big to go small. Social media strategist and author Jason Falls and Expion’s Kevin Magee will present five strategies to move your brand to drive more local engagement, more relevant messaging and better marketing success.
Following the popularity of Cool Tools Dec 2011, we've created another collection of Cool Tools.
From local mobile tools to data visualisation to location based social networks, it's all happening.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Using Mobile and Social Media to Drive In-Store Sales - CohereOne Executive S...John Thyfault
From the CohereOne Executive Summit 2014
The landscape of e-commerce is constantly evolving and you need to keep up with it to drive sales to both your online and local brick and mortar stores.
With over 90% of US adults owning a mobile phone and 56% of them owning a smart phone, Google has increasingly targeted the mobile searcher over the last two years. Getting your message in front of this growing slice of the search pie is vital to increasing your sales over the long term.
This presentation will look at both the paid and organic channels to highlight areas where you can grow your sales:
Google My Business/Google+ Places For Business - If you aren’t using these, you’re leaving potential traffic on the table
AdWords Location Extensions - Directly tied to your Google My Business Account, this gives you the ability to target local ads to relevant shoppers
Mobile Ads- Are you creating ads that are targeted to a mobile interface? 30-60% of your traffic says that you should be.
Mobile Friendly Sites - Is your site mobile friendly and able to convert mobile visitors to mobile buyers easily?
This presentation will help you maximize your mobile and local sales.
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
2. What is it?
• Geosocial Networking is a type of social networking
that uses geolocation to create a community of users.
• Geolocation is the process of identifying the
geographic location of a person by a device by means
of digital information processed.
• How do they work?
– Using geolocation social networks from a computer can be
IP-base.
– For mobile use, texted location information or mobile
phone tracking can enable location-based services to
enrich social networking.
3. History
• SoLoMo came after the term Hyperlocal
– Hyperlocal is the most up-to-date information in your area.
• Ex. Local search queries.
• With the increase of smartphone usage and the
popularity of social sites; Hyperlocal transformed
into SoLoMo.
• Even though there are countless sites, SoLoMo is still
seen as the next-best-thing that wasn’t. But why?
4. Why aren’t people checking-in?
– 50% Don’t have a smart phone
– 49% Have no motivation
– 48% Cited privacy concerns
5. • Who is using it?
• What platforms are being used?
• Where are they using it?
• Why are they using it?
11. Types of networks
• Location-based social network
– Check-in
– GPS
• Geo-location Deal-of-the-day/ Social Shopping
12. Why Use Them For Business?
• Create Loyalty
• Return Visitors
• Brand/Store Advocates
• Increase Sales
13. Foursquare
• Gowalla and foursquare lead the
pack. They were launched at
SXSW 2009.
• Three years later Facebook bought
Gowalla and is now officially shut
down.
• Foursquare is still up and running
with around 20 million users.
14. Foursquare
• Foursquare is a location-based social
networking website
for mobile devices, such
as smartphones.
– As of February 2011 there were 7
million users. April 2012 it was reported
to have 20 million registered users.
15. Foursquare
• How to use it for Marketing?
– Brands can create pages that allow users to “follow” the company and
receive special tips when they check in.
– Companies can also create specials which are incentives for users to
check in.
• Examples: check-in at Chili’s, get a free chips and salsa.
• $10 off a ticket at the Houston Aquarium for checking in.
• Returning customer specials as well as Mayoral discounts
– July 25, 2012 foursquare revealed “Promoted Updates”, an app update
which will allow companies to message users about deals or available
products.
16.
17.
18. SCVNGR
• SCVNGR is a social location-based
gaming platform for mobile phones.
– As of February 2011 SCVNGR had over 1 million
users.
• Launched LevelUp in March of 2011,
which is a mobile payments platform
to increase engagement and loyalty at
local businesses.
• How can you use it for marketing?
– Companies can build pages and
interact with their consumer by
How to start marketing on SCVNGR
creating tasks. http://mashable.com/2011/06/08/scvngr-marketing-guide/
– Provide customer incentives and How to play SCNVGR http://vimeo.com/15175607
deals. How to build a challenge http://vimeo.com/15175672
19.
20.
21.
22. Yelp
• Yelp works as a social networking, user review, and
local search website.
– Combines Google Search, Google+ Local, and foursquare.
– As of January 2012 Yelp had more than 71 million monthly
unique visitors.
• How to use it for Marketing?
– Businesses may advertise with Yelp for preferred search
result placement and extra listing features.
• Extra features include video and photo albums.
23.
24.
25. Groupon
• Groupon is a deal-of-the-day website that features discounted
gift certificates usable at local or national companies.
– 40 Million subscribers
• How to use it for Marketing?
– Retailers, who can treat the coupons as quantity discounts as well as
sales promotion tools.
– Use for business when it has excess inventory, to repeat sales,
additional sales, excess capacity, attracting a young demo, or to
generate buzz.
26. Beware
• Some businesses have taken a hit when working with
Groupon.
– Know how many customers is too many and be prepared
to handle the influx
– Have a plan to retain new customers
• Groupon’s stock has dropped 72% since coming
public November 7, 2011.
– Now work $7.31 each
27.
28.
29. Living Social
• Living Social is a deal-of-the-day website that
features discounted gift certificates usable at local or
national companies.
– 10 million subscribers
• How to use it for Marketing?
– Exactly the same as Groupon
– Living Social provides new customer leads because people
refer friends.
30.
31.
32. Facebook Check-in
• Facebook created a “Places” page where people can check in at.
(Fans pages)
– Facebook Check-in is Facebook’s version of Foursquare.
– It uses the GPS on mobile devices to let your friends know where you are.
• How to use it for Marketing?
– Offer deals to consumers
– Because Facebook has such a large audience people who check-in become
brand advocates and broadcast your business information via check-in. It’s
like shouting it in a mega phone.
33.
34. Banjo/Highlight
• Banjo is a “GPS Social” site
– You can connect multiple social sites to Banjo and by using the GPS on the
phones you are able to connect with people around your area.
• Highlight is also a “GPS Social” site
– You can “highlight” your friends to see what they do and where they go.
– “Highlight” your interests (based off of what you’ve Liked on Facebook)
and you can find people in your area with similar interests.
• Marketing options are very limited at the time.
35.
36.
37. 2012 Up-and-comers
• Skillshare-Online marketplace for offline classes.
• Zaarly-Local version of Craigslist.
• LevelUp/SCVNGR-Loyalty program with mobile payments.
• Dwolla- Transfer money via Facebook, Twitter, SMS or other virtual
channels.
• Eventbrite- Sell tickets to your events through Eventbrite.
• Codecademy-Making code less intimating. Offers classes on coding.
Editor's Notes
Groupon was the pioneer, living social copied.Back Alley Waffles. Started with no money hoping Groupon would bring them money and didn’t, and then closed.