“Native Advertising – The Next
Frontier”
Presented by Nancy Lane,
President, LMA and Peter Conti,
Sales and Marketing Dire...
Social Native Advertising is on Fire
• Rick Ducey, Managing Director, BIA/Kelsey
“In April, 2013
BIA/Kelsey estimated
that native spending in
the context of US
social media
advertising would
climb to $4....
Why Wall St. is Excited
• Ron Josey, Managing Director, Sr. Internet
Analyst, Equity Research, at JMP Securities
…Driven by Mobile, Video, Social, & Native
5
-20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Sponsorship
Lead Gener...
Yet The Market Is Still Catching Up To Mobile
6
42.2%
21.5% 20.9%
9.9%
5.4%
38.4%
24.8%
4.5%
12.2%
20.0%
0.0%
5.0%
10.0%
1...
• Native Ads are naturally embedded into a sites content
stream and while clearly marked as an advertisement, they
are fou...
8
Mobile Native Ad examples
Source: Facebook, Twitter, Google
Facebook Twitter Google
9
Yahoo!’s New Splash Ads & Pinterest’s Promoted Pins
Source: Pinterest, Yahoo!
Pinterest Promoted PinsYahoo! Splash Ad
10
What Does The Data Say?
11
Native Ads Have Higher Conversion Rates
Source: Yahoo!
12
Native Ads are More Engaging...
Source: Sharethrough, IPG Media labs, 2013
13
…More Social…
Source: Sharethrough, IPG Media labs, 2013
14
…41% of Brands and 34% of Agencies are using Native
Ad formats
Source: Hexagram and Spada, 2014
15
…With Awareness The Top Objective for Native Ads
Source: Sharethrough and eMarketer, September 2013
Pricing: Now a 7-Figure Biz for Deseret
Digital
• Todd Handy, VP, Digital Business Development
and Advertising Products, D...
• Display is dying
– CPMs/CTRs↓
• Mobile is here
– real estate ↓, U/X ↓
• Demand is high
– brands need
platform & audience...
Source- “How Top Publishers Handle ‘Sponsored Content’” – Digiday, 06/14/2013
📍Buzzfeed- $100K for 4-5 listicles. As
low a...
• Content Creation
• Homepage
Impressions
(headlines)
• Story Impressions
(articles)
• Social Impressions
(side door traff...
$
$$
$$$$
$$$
Native Advertising Value
ChainBrand Strategy
Content
Strategy
Content
Creation
Publication
& Merch
Promote
Externally
Anal...
Content Pricing
Distribution Pricing
Promotion Pricing
• Which services do you provide?
– Brand strategy, content strategy, content creation,
publication, promotion, distributio...
Niche Opportunities
• Brandon Erlacher, Publisher, The Elkhart Truth
Concept & Strategy
 Niche Content Play: Food
 Geographical boundaries (574)
 Strengths
 Build off of Elkharttruth.com ...
Newspaper Food
Content & Flavor
 How does it work?
 All food content originates with Flavor
 Story lives on Flavor
Newspaper Food
Content & Flavor II
 How does it work?
 All food content originates with Flavor
 Food critic and blog li...
Other Items
 Have a dedicated seller, but also make packages
available to media reps
 User is first stakeholder. Quality...
0
100
200
300
400
500
600
700
800
900
1000
DESKTOP
MOBILE
TABLET
Flavor Traffic
(by Device and Time of Day)
Products
Cross-Selling
Newspaper
elkharttruth.com
Truth Radio
Events
Content Marketing (Native)
Sponsored Articles
*Video
...
Content Examples
Digital Publication
 Published June 2014
 Quarterly
 Live Demo
Native. It is Here and it Works
INNOVATION MISSION 2014
699 Shares on Facebook in 24 hours – case study
from The Elkhart T...
Content That Sparks Engagement
• David Arkin, VP of Content, GateHouse Media,
Inc.
• Local coverage that’s smart, informative and fun
and fast online and deep in print
• Enterprise and watchdog work that t...
Three over-arching content goals
1 Making readers smarter: This is the water cooler question: Does this story,
website, fr...
BuzzFeed’s model
• Three ways they try to connect with
audiences: Bored in line, at work and
at home
• 3 things determine ...
LOTS OF CHOICES
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
• Press releases
• Articles
• Blogs
• Guest blogs
• ...
What’s great native content?
• In tune with people's lives, what they're thinking about now
• Answers questions
• Provides...
GOOD CONTENT
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
GOOD CONTENT
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
GOOD CONTENT
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
GOOD CONTENT
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
GOOD CONTENT
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
What makes bad content
• Thinking that it's easy, it isn't a "real story," not taking it seriously
• Content that isn't ti...
What should you do?
• Establish a focus for your brands: Articles, social posts, their sites, your sites
• Content should ...
Categories and How Companies Are
Implementing Campaigns
• Katie Wilson, Digital Advertising Director, QCT
Media Group (Lee...
Native Advertising
• Quad-City Times pitch
• Key Learnings from BMTN
• Top Targets
• Key Benefits
Katie Wilson
katie@speak...
• Position your business as the expert in your industry through informational
articles sponsored by you
• We write the art...
Print Example
Online Positioning
Article Page
12x 6x 4x
Online Article Only $1,000 $1,300 $1,500
Online Article & Print* $1,500 $2,000 $2,300
Additional Options
Social ...
5
7
Content ClicksArticle Posts
BringMeTheNews—Key Learnings
Rick Kupchella’s BringMeTheNews.com June 2014 Study
• Food content: Food made up only 6% of posts, but 28% of
clicks. This establishes the opportunity to advance more food
co...
• Automotive
• Bridal/Jewelry
• Entertainment/Food
• Financial Services
• Grocery
• Health Care and Fitness
• House and Ga...
• Credibility of Native Ads: The trust and authority of the newspaper
washes over the advertiser
• Authoritative: Position...
Categories and How Companies Are
Implementing Campaigns
• Jay Small, President, Informed Interactive,
Nativeadvertisingprograms
• ‘Entry ads’ on index pages let search engines
follow links
• Native ad article pages typically...
Analytics: Measure the Right Things
• Todd Handy, VP, Digital Business Development
and Advertising Products, Deseret Digit...
Native Advertising Value
ChainBrand Strategy
Content
Strategy
Content
Creation
Publication
& Merch
Promote
Externally
Anal...
Source- “A Crisis of Confidence- The State of Content Marketing Measurement.” – Contently,
Source- “A Crisis of Confidence- The State of Content Marketing Measurement.” – Contently,
“20 native advertising
benchmarks for premium
http://polar.me/benchmarks
Native Advertising!
Omniture DFP CMS Finance
• Which metrics did you sell?
– Headline impressions, article impressions, shares,
social and article activity, side-door ...
Thanks!
Nancy.Lane@localmedia.org
Peter.Conti@localmedia.org
Localmedia.org
#localmediaassoc
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
Local Media Association Native Advertising
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Local Media Association's Virtual Ad Conference presentation on Native Advertising

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  • Talk about yahoo splash ads

    Yahoo: “Showing native ads on mobile can actually increase revenue per page view. There is a big opportunity ahead to monetize mobile. When we have the right ads in the right place, they are a natural extension to the user experience. It makes our users tune in and not tune out”
    Some of our most promising are those that are native forms of advertising, like these new Yahoo Stream Ads,
  • What determines pricing? Part of it has to do with what role we play. We can do small campaigns in which we are just a publisher, but these tend to be less impactful than campaigns in which we help craft a content strategy that works specifically for our audience.
  • Key Learnings: Food content: Food made up only 6% of posts, but 28% of clicks. This establishes the opportunity to advance more food content which the consumer is most interested in.
    Better targeted outdoors & sports: 23% of posts were outdoors and sports, but made up just 14% of clicks.
    Content Considerations: Consider publishing fewer “guide” category posts. These posts made up 29% of content published, but only 18% of clicks received.
  • Chartbeat provides real-time analytics for publishers and media content creators. Get live real-time data about your website performance. You can see social engagement across different campains.
  • More from Chartbeat - There Ask A Chef Campaign is enormously popular and the facebook likes and views are measured. No surprise that the Ask a chef perfect homemade cinnamon rolls garnered the highest amount of facebook likes.
  • Local Media Association Native Advertising

    1. 1. “Native Advertising – The Next Frontier” Presented by Nancy Lane, President, LMA and Peter Conti, Sales and Marketing Director, LMA
    2. 2. Social Native Advertising is on Fire • Rick Ducey, Managing Director, BIA/Kelsey
    3. 3. “In April, 2013 BIA/Kelsey estimated that native spending in the context of US social media advertising would climb to $4.57B in 2017, from $1.63B in 2012. In every year in the forecast period, native spending will grow at a faster rate than display spending.”Source- “All Eyes on Native Advertising, Despite Uncertainties” – eMarketer, 05/16/13
    4. 4. Why Wall St. is Excited • Ron Josey, Managing Director, Sr. Internet Analyst, Equity Research, at JMP Securities
    5. 5. …Driven by Mobile, Video, Social, & Native 5 -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Sponsorship Lead Generation/E-mail Classifieds / Auctions Banner Ads Rich Media Search Digital Video Mobile U.S. Online Advertising Spend Three-Year CAGR (2013-2016) Mobile and Video are the fastest growing advertising areas and Native Ads (as well as Social) are embedded in them throughout Source: JMP Securities
    6. 6. Yet The Market Is Still Catching Up To Mobile 6 42.2% 21.5% 20.9% 9.9% 5.4% 38.4% 24.8% 4.5% 12.2% 20.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% TV Digital (ex- mobile) Print Radio Mobile 2013 Consumer Time Vs. Ad Spend Spend Time Source: eMarketer
    7. 7. • Native Ads are naturally embedded into a sites content stream and while clearly marked as an advertisement, they are found to be more impactful than traditional banner ads. 7 So what is Native Advertising? • Naturally embedded within content • Are targeted and contextually relevant ads • Deliver higher conversion rates • And are perfectly suited for social and mobile environments Said another way -- Native Ads are:
    8. 8. 8 Mobile Native Ad examples Source: Facebook, Twitter, Google Facebook Twitter Google
    9. 9. 9 Yahoo!’s New Splash Ads & Pinterest’s Promoted Pins Source: Pinterest, Yahoo! Pinterest Promoted PinsYahoo! Splash Ad
    10. 10. 10 What Does The Data Say?
    11. 11. 11 Native Ads Have Higher Conversion Rates Source: Yahoo!
    12. 12. 12 Native Ads are More Engaging... Source: Sharethrough, IPG Media labs, 2013
    13. 13. 13 …More Social… Source: Sharethrough, IPG Media labs, 2013
    14. 14. 14 …41% of Brands and 34% of Agencies are using Native Ad formats Source: Hexagram and Spada, 2014
    15. 15. 15 …With Awareness The Top Objective for Native Ads Source: Sharethrough and eMarketer, September 2013
    16. 16. Pricing: Now a 7-Figure Biz for Deseret Digital • Todd Handy, VP, Digital Business Development and Advertising Products, Deseret Digital Media • Rick Ducey, Managing Director, BIA/Kelsey
    17. 17. • Display is dying – CPMs/CTRs↓ • Mobile is here – real estate ↓, U/X ↓ • Demand is high – brands need platform & audience • It’s incremental inventory – or, shove another ad in the right rail • Engagement is higher – CTRs, time on page, social sharing, etc. ↑ • $$$... Why Native?
    18. 18. Source- “How Top Publishers Handle ‘Sponsored Content’” – Digiday, 06/14/2013 📍Buzzfeed- $100K for 4-5 listicles. As low as $5K with minimum spend of $50K. 📍Forbes- $50-75K/mo., minimum 3 months. 📍Quartz- $80-90 CPM. 📍Studio@Gawker- $300K-500K, including 12-16 pieces. Individual posts as low as $12K with minimum spend of $50K. 📍Business Insider- $5K sponsored post, $15K sponsored video. 📍HuffPo- $40K per post, including 4 days’ site promotion (20M impressions).
    19. 19. • Content Creation • Homepage Impressions (headlines) • Story Impressions (articles) • Social Impressions (side door traffic) • Social Actions (Likes, Comments, Shares) • Article Actions (Shares, Comments) • Engagement Time • Story Completions • Scroll Depth • Display Ad CTRs • Brand Lift • Guarantees (?) What Do I Charge For?
    20. 20. $ $$ $$$$ $$$
    21. 21. Native Advertising Value ChainBrand Strategy Content Strategy Content Creation Publication & Merch Promote Externally Analytics & Reporting Understand brand message and target audience Establish goals and metrics Key brand messages Linkage to publisher content Execution: Headlines Text Images Video Scheduling Multiple access points Relationship to other content Social media Email Content distribution partnerships CTR to story Content views (Page views, video views, etc) Social shares Test brand lift and awareness agency publisher promoter integrated native publisher
    22. 22. Content Pricing
    23. 23. Distribution Pricing
    24. 24. Promotion Pricing
    25. 25. • Which services do you provide? – Brand strategy, content strategy, content creation, publication, promotion, distribution, amplification, reporting & analytics? • Which elements do you include? – Site navigation, article(s), sponsor ‘section’, evergreen content, 100% SOV of display ads • Which platforms do you leverage? – Desktop, mobile (smartphone and/or tablet), app? • Which pricing model do you prefer? – Sponsorship- less risk (both sides) – CPM- higher risk (both sides) • How does this fit within your rate card for other digital products? – Display ad parity? – Recognition of value and ROI? – What will the market bear?
    26. 26. Niche Opportunities • Brandon Erlacher, Publisher, The Elkhart Truth
    27. 27. Concept & Strategy  Niche Content Play: Food  Geographical boundaries (574)  Strengths  Build off of Elkharttruth.com and Radio reach  SEO play  Same CMS  Leverage packaging across brands Huge differentiation advantage to publishers! Organic SEO and Trust…
    28. 28. Newspaper Food Content & Flavor  How does it work?  All food content originates with Flavor  Story lives on Flavor
    29. 29. Newspaper Food Content & Flavor II  How does it work?  All food content originates with Flavor  Food critic and blog live on Flavor  Bylines in newspaper have Flavor  Elkharttruth.com shares Flavor stories via social  SEO  Larger audience, drive traffic  Lends credibility **Rule: We never post the same content on Flavor574.com and Elkharttruth.com A digital asset only lives in one place. Link to it from other brands…
    30. 30. Other Items  Have a dedicated seller, but also make packages available to media reps  User is first stakeholder. Quality content is key. Not advertorial. Evergreen content. Native is a win/win. Think Quality Score!  Staff includes a Project Manager who reports to Creative Services, a dedicated seller and shared reporting resources with newsroom for those who are passionate  Trusted, local, independent contractors (correspondents) are used to create the native content
    31. 31. 0 100 200 300 400 500 600 700 800 900 1000 DESKTOP MOBILE TABLET Flavor Traffic (by Device and Time of Day)
    32. 32. Products Cross-Selling Newspaper elkharttruth.com Truth Radio Events Content Marketing (Native) Sponsored Articles *Video *Audio Digital Advertising Display Email *Pre-roll Video *Deals Digital Publication • Google Play • App Store • Amazon
    33. 33. Content Examples
    34. 34. Digital Publication  Published June 2014  Quarterly  Live Demo
    35. 35. Native. It is Here and it Works INNOVATION MISSION 2014 699 Shares on Facebook in 24 hours – case study from The Elkhart Truth
    36. 36. Content That Sparks Engagement • David Arkin, VP of Content, GateHouse Media, Inc.
    37. 37. • Local coverage that’s smart, informative and fun and fast online and deep in print • Enterprise and watchdog work that tells me something I didn’t know and breaks ground • Reader engagement that connects audiences with our journalism and journalists and makes the reader part of our products OUR CONTENT STRATEGY ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    38. 38. Three over-arching content goals 1 Making readers smarter: This is the water cooler question: Does this story, website, front page make me smarter? Do I know something interesting to share? 2 Connecting emotionally: People take action when you touch their emotions. They are more likely to share the story if they have laughed, cried, felt indignant … felt something. 3 Offering solutions: Readers have always wanted something more than gloom & doom. Does this story challenge leaders to look for solutions, instead of just reporting problems? Does it help them find a solution to make their family life, their weekend life better? OUR CONTENT STRATEGY ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    39. 39. BuzzFeed’s model • Three ways they try to connect with audiences: Bored in line, at work and at home • 3 things determine if they will do a story: — This expresses my identity — This made me feel “x,” I want you to feel “x” — This supports a view I already have ANOTHER STRATEGY ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING Whatever your strategy, have a goal, a criteria; don’t just blindly cover stuff
    40. 40. LOTS OF CHOICES ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING • Press releases • Articles • Blogs • Guest blogs • eBooks • Newsletters • White papers • Media partnerships • Photo galleries • Video • Audio • Podcasts • Playlists • Email marketing • User Generated • Q&A’s • Surveys • Infographics • Social media posts • Slide shows • Customer testimonials • Product reviews Content can include everything from business profiles to trend pieces – key is to be aligned with advertiser’s brand strategy
    41. 41. What’s great native content? • In tune with people's lives, what they're thinking about now • Answers questions • Provides information • Provides entertainment, an escape • Touches people's emotions • Connects with categories that are critical to their everyday lives Food, home, health, education, auto, doing stuff NATIVE ADVERTISING ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    42. 42. GOOD CONTENT ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    43. 43. GOOD CONTENT ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    44. 44. GOOD CONTENT ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    45. 45. GOOD CONTENT ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    46. 46. GOOD CONTENT ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    47. 47. What makes bad content • Thinking that it's easy, it isn't a "real story," not taking it seriously • Content that isn't tied into events, seasons, product launches • It isn't tied into SEO, keywords • It tells people to buy a product • It doesn't offer information readers can use in everyday life — Guardian NATIVE ADVERTISING ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    48. 48. What should you do? • Establish a focus for your brands: Articles, social posts, their sites, your sites • Content should meet the standards that your newsroom has for its news reports • Produce interesting content and get beyond the business profile and Q&A; this isn’t advertorial • Work with great companies that can help you do this; you’re not alone • Have fun! This is an exciting new place you should own! NATIVE ADVERTISING ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
    49. 49. Categories and How Companies Are Implementing Campaigns • Katie Wilson, Digital Advertising Director, QCT Media Group (Lee Enterprises)
    50. 50. Native Advertising • Quad-City Times pitch • Key Learnings from BMTN • Top Targets • Key Benefits Katie Wilson katie@speakable.me
    51. 51. • Position your business as the expert in your industry through informational articles sponsored by you • We write the articles, it is not an advertorial, that can run in both online and print • The online portion runs as an article through the homepage of our website and under another appropriate heading (ie., Health and Fitness) • Clicks through to its own article pages with links back to your website • The content is written keyword heavy to be SEO friendly • Article remains archived on qctimes.com for a minimum of one year • We will also provide suggested social posts for you to put on Facebook, Twitter and Pinterest to help drive traffic • Simply put- it’s an article that resembles a staff reporter’s work (making it “native”), but it’s actually content written for an ad sponsor. Native Advertising
    52. 52. Print Example
    53. 53. Online Positioning
    54. 54. Article Page
    55. 55. 12x 6x 4x Online Article Only $1,000 $1,300 $1,500 Online Article & Print* $1,500 $2,000 $2,300 Additional Options Social 1x $150 Slideshow (pics) 1x $375 Video 1x $500 Social Includes* 2 Facebook posts 2 Twitter posts 1 Pinterest posts *provided for you to post on your businesses social networks Native Advertising Rates
    56. 56. 5 7 Content ClicksArticle Posts BringMeTheNews—Key Learnings Rick Kupchella’s BringMeTheNews.com June 2014 Study
    57. 57. • Food content: Food made up only 6% of posts, but 28% of clicks. This establishes the opportunity to advance more food content which the consumer is most interested in. • Better targeted outdoors & sports: 23% of posts were outdoors and sports, but made up just 14% of clicks. • Content Considerations: Consider publishing fewer “guide” category posts. These posts made up 29% of content published, but only 18% of clicks received. BringMeTheNews—Key Learnings Rick Kupchella’s BringMeTheNews.com June 2014 Study
    58. 58. • Automotive • Bridal/Jewelry • Entertainment/Food • Financial Services • Grocery • Health Care and Fitness • House and Garden • Lawyers • Real Estate Top Advertising Categories/Targets
    59. 59. • Credibility of Native Ads: The trust and authority of the newspaper washes over the advertiser • Authoritative: Positions the advertiser as the opinion leader in your community for his/her category of business • Flexible: Article can appear in print and online • Impactful: Online article appears on home page as part of the news • Direct: Online article links to the advertiser’s site • SEO Friendly: Articles emphasize keywords important to the advertiser’s rank in organic search • Long-lasting: Articles remain in archive for a full year Key Benefits
    60. 60. Categories and How Companies Are Implementing Campaigns • Jay Small, President, Informed Interactive,
    61. 61. Nativeadvertisingprograms • ‘Entry ads’ on index pages let search engines follow links • Native ad article pages typically include text, images, sometimes video – Disclaimers and labels • Writing style informational, with ‘soft’ reference to client as source • Local properties set pricing, exclusivity
    62. 62. Analytics: Measure the Right Things • Todd Handy, VP, Digital Business Development and Advertising Products, Deseret Digital Media
    63. 63. Native Advertising Value ChainBrand Strategy Content Strategy Content Creation Publication & Merch Promote Externally Analytics & Reporting Understand brand message and target audience Establish goals and metrics Key brand messages Linkage to publisher content Execution: Headlines Text Images Video Scheduling Multiple access points Relationship to other content Social media Email Content distribution partnerships CTR to story Content views (Page views, video views, etc) Social shares Test brand lift and awareness agency publisher promoter integrated native publisher
    64. 64. Source- “A Crisis of Confidence- The State of Content Marketing Measurement.” – Contently,
    65. 65. Source- “A Crisis of Confidence- The State of Content Marketing Measurement.” – Contently,
    66. 66. “20 native advertising benchmarks for premium http://polar.me/benchmarks
    67. 67. Native Advertising!
    68. 68. Omniture DFP CMS Finance
    69. 69. • Which metrics did you sell? – Headline impressions, article impressions, shares, social and article activity, side-door traffic, display ad impressions/SOV/CTRs, etc.? • Which metrics can you measure (right now)? • Which partner(s) can you work with? – Omniture, Google Analytics, DFP, ChartBeat, Polar, Nativo, DistroScale, Publish2, etc. • Which platforms are you leveraging? – Desktop, mobile (smartphone and/or tablet), app will all have different engagement and be informative/directional. • What does all of this measurement tell you and your advertisers? How can it improve your native advertising?
    70. 70. Thanks! Nancy.Lane@localmedia.org Peter.Conti@localmedia.org Localmedia.org #localmediaassoc

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