The document discusses Amazon, founded by Jeff Bezos in 1994. It started as an online bookstore but expanded to sell various products online and develop Kindle e-readers and Fire tablets. Amazon has separate retail websites for different countries and regions. The document outlines Amazon's history, vision, marketing strategies, competition, and diversification into other product categories and services.
1) The document discusses Amazon's business model and strategy for growth from 2001 to 2011.
2) It highlights how Amazon grew rapidly during this period through aggressive investments in new products/businesses and efforts to increase brand awareness and acquire new customers.
3) The document also examines Amazon's mission, values, marketing strategy, and areas where it excels in customer experience like selection, price, and customer service/reviews.
The document discusses strategies for developing content for websites. It provides examples of companies like Amazon and RealNetworks that have used different approaches. Amazon shifted from editor-created to user-generated content which includes customer reviews, lists and guides. This engaged customers and increased trust in product information. In contrast, RealNetworks' Rolling Stone Radio project failed due to lack of communication between teams and an unclear business model to support the bandwidth-intensive streaming media.
Design thinking is about working backward from what customers need even if it requires learning new skills. Amazon is an example of this approach - it started with books and has expanded its catalog to over 420,000 titles by focusing on customer needs. Design thinking at organizations can range from using external design resources to having design integral to all aspects of the organization.
The document provides an overview of Amazon's marketing strategies. It discusses Amazon's history and business model. It then analyzes Amazon's strengths, weaknesses, opportunities, and threats using various frameworks like SWOT analysis, TOWS matrix, BCG matrix, value chain analysis, and PESTLE analysis. Finally, it discusses Amazon's customer relationship management, expansion strategies using different frameworks, e-marketing approach, and corporate social responsibility strategies. The key aspects covered include Amazon's diverse product offerings, focus on customer service, and strategies for global expansion into markets like China and India.
Amazon is an online retailer founded in 1994 that has expanded globally and diversified its product offerings. It has pursued an aggressive growth strategy through acquisitions and international expansion. The document outlines Amazon's history, financial performance, strategies, and industry analysis to evaluate options for continued growth.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
The document provides an overview of Amazon's business model. It describes Amazon's mission, vision, values and core strategies. It outlines Amazon's three customer sets and how it captures attention through its website. It then details the evolution of Amazon's business model, including its expansion into ebooks/Kindle, diversification of revenue streams, and geographical growth. The document also examines Amazon's sales breakdown and international expansion. It concludes that Amazon has grown significantly by logically expanding its resources and channels.
The document discusses Amazon, founded by Jeff Bezos in 1994. It started as an online bookstore but expanded to sell various products online and develop Kindle e-readers and Fire tablets. Amazon has separate retail websites for different countries and regions. The document outlines Amazon's history, vision, marketing strategies, competition, and diversification into other product categories and services.
1) The document discusses Amazon's business model and strategy for growth from 2001 to 2011.
2) It highlights how Amazon grew rapidly during this period through aggressive investments in new products/businesses and efforts to increase brand awareness and acquire new customers.
3) The document also examines Amazon's mission, values, marketing strategy, and areas where it excels in customer experience like selection, price, and customer service/reviews.
The document discusses strategies for developing content for websites. It provides examples of companies like Amazon and RealNetworks that have used different approaches. Amazon shifted from editor-created to user-generated content which includes customer reviews, lists and guides. This engaged customers and increased trust in product information. In contrast, RealNetworks' Rolling Stone Radio project failed due to lack of communication between teams and an unclear business model to support the bandwidth-intensive streaming media.
Design thinking is about working backward from what customers need even if it requires learning new skills. Amazon is an example of this approach - it started with books and has expanded its catalog to over 420,000 titles by focusing on customer needs. Design thinking at organizations can range from using external design resources to having design integral to all aspects of the organization.
The document provides an overview of Amazon's marketing strategies. It discusses Amazon's history and business model. It then analyzes Amazon's strengths, weaknesses, opportunities, and threats using various frameworks like SWOT analysis, TOWS matrix, BCG matrix, value chain analysis, and PESTLE analysis. Finally, it discusses Amazon's customer relationship management, expansion strategies using different frameworks, e-marketing approach, and corporate social responsibility strategies. The key aspects covered include Amazon's diverse product offerings, focus on customer service, and strategies for global expansion into markets like China and India.
Amazon is an online retailer founded in 1994 that has expanded globally and diversified its product offerings. It has pursued an aggressive growth strategy through acquisitions and international expansion. The document outlines Amazon's history, financial performance, strategies, and industry analysis to evaluate options for continued growth.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
The document provides an overview of Amazon's business model. It describes Amazon's mission, vision, values and core strategies. It outlines Amazon's three customer sets and how it captures attention through its website. It then details the evolution of Amazon's business model, including its expansion into ebooks/Kindle, diversification of revenue streams, and geographical growth. The document also examines Amazon's sales breakdown and international expansion. It concludes that Amazon has grown significantly by logically expanding its resources and channels.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations. Starting with books, Amazon has expanded into 16 main categories.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share gains.
Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore. The company logo represents selling from A to Z with the arrow forming a smile. Amazon expanded successfully into other product categories, established international sites, and drastically increased advertising spending from $50 million in 1998 to promote its expanding product offerings and global expansion.
Amazon began as an online bookstore in 1994 and has since expanded into many other product categories like DVDs, music, electronics and cloud computing services. It is now the largest internet company in the US. Jeff Bezos started Amazon after leaving his job at a Wall Street firm and moving to Seattle. In addition to its retail business, Amazon also produces products like the Kindle e-reader, Fire tablets, and provides cloud computing services through Amazon Web Services. It has also acquired companies like IMDb, an online movie database, and grocery delivery service Amazon Fresh.
The document provides a marketing plan for Kindle Co., Ltd., a leading e-book dealer and content coordinator based in Thailand. It outlines the company's background and vision/mission. It then discusses Kindle's technical specifications, technology (e-ink display, EVDO/CDMA connectivity), and adoption process. The plan proposes segmentation of customers into categories like "Fast Forwards" and targeting of these groups. It recommends strategies for products, pricing, placement, promotion, and public relations/advertising to launch the Kindle e-reader in Thailand. The overall goal is to increase brand awareness and sales of the Kindle through an omni-channel approach.
- Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore (Paragraph 1)
- It has since grown to be one of the largest online retailers, selling over 20 million products globally through its various websites (Paragraph 5)
- Key to Amazon's success has been its focus on customer value, strong logistics network, and long term vision (Paragraph 4)
In this session, you will learn how to designed clickstream analytics application and how you can use the same architecture to build your own and be ready to handle the changing world of clickstream data. Dive into how to perform advanced user retention and cohort analysis to make near–real time product and marketing decisions. Learn how to build infrastructure that is fast, easy, and cost-effective with AWS resources such as Amazon Kinesis, Spark on Amazon EMR, Amazon S3, Amazon Redshift, and Amazon Elasticsearch.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
This document is from an Amazon product marketing expert offering their services to help boost sales and get products ranked on the first page of Amazon search results. They have over 2 years of experience working with 200 products on Amazon UK, Amazon DE, and Amazon IN. They are offering their expertise and guarantee results before requiring payment so customers can see their work firsthand. Contact details are provided for Skype, email, Google Plus, Upwork, and Fiverr.
Cloud Computing, outsourcing your IT infrastructure?Rien Dijkstra
Although IT infrastructure delivers no direct business value, for many organizations information systems are tightly interwoven within the fabric of their primary processes that creates business value. The puzzle is how to source your IT and if Cloud Computing is the solution of this puzzle.
Presentation following the publication of the book 'Rightsourcing: Enabling Collaboration' ISBN 978-1481792806
The document compares the financial performance of Dabur India Limited and Godrej Consumer Products over the last 5 years. It analyzes key ratios for both companies and calculates their cost of capital and working capital models. Dabur has higher current, quick and cash ratios compared to Godrej. The document also finds Dabur's weighted average cost of capital to be 11% and inventory and receivables periods to be shorter at 43 and 16 days respectively, resulting in a lower cash cycle of 25 days compared to Godrej.
Amazon launched its #AurDikhao campaign in April 2015 to showcase its over 20 million products and engage customers. The campaign aimed to increase brand awareness and recruit new customers in tier 2 and 3 cities. It featured TV, YouTube, and Twitter ads showing people asking to see more products. The humorous ads encouraged viewers to use #AurDikhao to explore Amazon's offerings. The campaign was successful, generating over 21 lakh YouTube views and increasing sales 300% and units sold 500% compared to the previous year.
This document discusses key concepts related to marketing channels and logistics. It defines marketing channels as the set of interdependent organizations involved in making a product available for consumption. It also discusses types of retailers like specialty stores, department stores, and convenience stores. It covers wholesaling functions like selling, buying, warehousing, and risk bearing. The document emphasizes integrated logistics planning and objectives like minimizing total costs while meeting customer requirements.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
AWS Webcast - Power your Digital Marketing Strategy with Amazon Web ServicesAmazon Web Services
In today's world, consumer habits change fast and marketing decisions need to be made within -seconds, not days. Delivering engaging marketing experiences requires real-time, high performing architectures that provide marketers the ability to measure and improve the performance of their campaigns and tie them more closely to corporate goals. The AWS Cloud enables you to deliver marketing content and campaigns with the levels of availability, performance, and personalization that your customers expect while lowering your costs. Please join us for this webinar, where AWS will showcase the benefits and business case for running digital marketing solutions on the AWS Cloud. We will also highlight several customer success stories and how to engage with AWS or an AWS partner on next steps.
This document provides an overview of Amazon.com including its history as an online bookstore founded in 1994 that has diversified into other products. It discusses Amazon's financial situation and products/services. A SWOT analysis identifies Amazon's strengths as the e-commerce leader with a large customer base and weaknesses as low profit margins. Opportunities include expanding into new markets like China and threats include competition. While Amazon's net earnings decreased in 2011 due to investments, its stock has increased 78.66% over 3 years making it judicious to buy shares for long-term profitability.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations. Starting with books, Amazon has expanded into 16 main categories.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share gains.
Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore. The company logo represents selling from A to Z with the arrow forming a smile. Amazon expanded successfully into other product categories, established international sites, and drastically increased advertising spending from $50 million in 1998 to promote its expanding product offerings and global expansion.
Amazon began as an online bookstore in 1994 and has since expanded into many other product categories like DVDs, music, electronics and cloud computing services. It is now the largest internet company in the US. Jeff Bezos started Amazon after leaving his job at a Wall Street firm and moving to Seattle. In addition to its retail business, Amazon also produces products like the Kindle e-reader, Fire tablets, and provides cloud computing services through Amazon Web Services. It has also acquired companies like IMDb, an online movie database, and grocery delivery service Amazon Fresh.
The document provides a marketing plan for Kindle Co., Ltd., a leading e-book dealer and content coordinator based in Thailand. It outlines the company's background and vision/mission. It then discusses Kindle's technical specifications, technology (e-ink display, EVDO/CDMA connectivity), and adoption process. The plan proposes segmentation of customers into categories like "Fast Forwards" and targeting of these groups. It recommends strategies for products, pricing, placement, promotion, and public relations/advertising to launch the Kindle e-reader in Thailand. The overall goal is to increase brand awareness and sales of the Kindle through an omni-channel approach.
- Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore (Paragraph 1)
- It has since grown to be one of the largest online retailers, selling over 20 million products globally through its various websites (Paragraph 5)
- Key to Amazon's success has been its focus on customer value, strong logistics network, and long term vision (Paragraph 4)
In this session, you will learn how to designed clickstream analytics application and how you can use the same architecture to build your own and be ready to handle the changing world of clickstream data. Dive into how to perform advanced user retention and cohort analysis to make near–real time product and marketing decisions. Learn how to build infrastructure that is fast, easy, and cost-effective with AWS resources such as Amazon Kinesis, Spark on Amazon EMR, Amazon S3, Amazon Redshift, and Amazon Elasticsearch.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
This document is from an Amazon product marketing expert offering their services to help boost sales and get products ranked on the first page of Amazon search results. They have over 2 years of experience working with 200 products on Amazon UK, Amazon DE, and Amazon IN. They are offering their expertise and guarantee results before requiring payment so customers can see their work firsthand. Contact details are provided for Skype, email, Google Plus, Upwork, and Fiverr.
Cloud Computing, outsourcing your IT infrastructure?Rien Dijkstra
Although IT infrastructure delivers no direct business value, for many organizations information systems are tightly interwoven within the fabric of their primary processes that creates business value. The puzzle is how to source your IT and if Cloud Computing is the solution of this puzzle.
Presentation following the publication of the book 'Rightsourcing: Enabling Collaboration' ISBN 978-1481792806
The document compares the financial performance of Dabur India Limited and Godrej Consumer Products over the last 5 years. It analyzes key ratios for both companies and calculates their cost of capital and working capital models. Dabur has higher current, quick and cash ratios compared to Godrej. The document also finds Dabur's weighted average cost of capital to be 11% and inventory and receivables periods to be shorter at 43 and 16 days respectively, resulting in a lower cash cycle of 25 days compared to Godrej.
Amazon launched its #AurDikhao campaign in April 2015 to showcase its over 20 million products and engage customers. The campaign aimed to increase brand awareness and recruit new customers in tier 2 and 3 cities. It featured TV, YouTube, and Twitter ads showing people asking to see more products. The humorous ads encouraged viewers to use #AurDikhao to explore Amazon's offerings. The campaign was successful, generating over 21 lakh YouTube views and increasing sales 300% and units sold 500% compared to the previous year.
This document discusses key concepts related to marketing channels and logistics. It defines marketing channels as the set of interdependent organizations involved in making a product available for consumption. It also discusses types of retailers like specialty stores, department stores, and convenience stores. It covers wholesaling functions like selling, buying, warehousing, and risk bearing. The document emphasizes integrated logistics planning and objectives like minimizing total costs while meeting customer requirements.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
AWS Webcast - Power your Digital Marketing Strategy with Amazon Web ServicesAmazon Web Services
In today's world, consumer habits change fast and marketing decisions need to be made within -seconds, not days. Delivering engaging marketing experiences requires real-time, high performing architectures that provide marketers the ability to measure and improve the performance of their campaigns and tie them more closely to corporate goals. The AWS Cloud enables you to deliver marketing content and campaigns with the levels of availability, performance, and personalization that your customers expect while lowering your costs. Please join us for this webinar, where AWS will showcase the benefits and business case for running digital marketing solutions on the AWS Cloud. We will also highlight several customer success stories and how to engage with AWS or an AWS partner on next steps.
This document provides an overview of Amazon.com including its history as an online bookstore founded in 1994 that has diversified into other products. It discusses Amazon's financial situation and products/services. A SWOT analysis identifies Amazon's strengths as the e-commerce leader with a large customer base and weaknesses as low profit margins. Opportunities include expanding into new markets like China and threats include competition. While Amazon's net earnings decreased in 2011 due to investments, its stock has increased 78.66% over 3 years making it judicious to buy shares for long-term profitability.
1) Cloud computing allows you to pay for infrastructure as needed rather than upfront, which can lower costs. AWS passes these savings to customers in the form of low prices.
2) AWS provides a variety of compute, storage, database, analytics and other services that can be used to build applications. Popular services include EC2, S3, DynamoDB, and EMR.
3) There are a number of strategies for using AWS, such as using it for development/testing, building new apps, augmenting existing apps, hybrid apps, and full migration. Existing tools can often be used to manage AWS resources.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
This interview discusses strategies for doubling online sales in 2012. The interviewee, Armand Morin, argues that the most effective approach is to focus on conversion optimization before increasing traffic. Creating targeted landing pages that speak directly to specific customer demographics can significantly improve conversion rates compared to a single homepage. Examples given include creating separate landing pages for post-pregnancy women looking to lose weight. This allows optimizing the messaging, design, and advertising for each target group. The interviewee believes this approach can double, triple or quadruple conversions while also lowering advertising costs through improved relevancy.
Why Local Search Engine Optimization is Important for Small Businesses & Mark...Mohamed Mahdy
1) Understanding local intent in search queries is important for small businesses to target local customers. Search engines are getting better at determining local intent and ranking local businesses higher for local searches.
2) A growing number of searches are performed on mobile devices, where about half have local intent. It is important for businesses to distribute their name, address, phone number and website across directories and apps to be found in local mobile searches.
3) Online reviews have become an important factor for customers to make decisions. Businesses should encourage reviews on their business and engage with customers, even on negative reviews, to provide good customer service.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Here are 3 key learnings Pete Williams discussed about hiring and running an outsourced remote team:
1. Focus on core competencies and outsource non-essential tasks. Hire virtual assistants to handle administrative tasks so you can focus on revenue-generating activities.
2. Develop clear processes and documentation. Thorough onboarding and training materials are essential for remote teams to understand expectations and work efficiently.
3. Use project management software. Tools like Basecamp help coordinate work, track progress, and ensure accountability and transparency across different time zones. Dedicated project managers also help remote teams run smoothly.
Clear communication, setting expectations, and developing systems are important for outsourced teams to work productively regardless of
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
Digital marketing provides numerous benefits for those who learn it, including being a trending and futuristic field, being cost-effective, enabling higher conversion rates and better interaction. Learning digital marketing provides insights into market trends, better career opportunities, opportunities for creativity, and the ability to experiment with different strategies. It is also in high demand and relatively easy to learn.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
The document discusses how websites and social media can collaborate effectively to grow a business. It advocates treating the website like a product rather than a brochure by maintaining and developing it through an ongoing, intentional process. The document provides 10 "musts" to add to a business's website roadmap, including visiting the site as a new user, testing changes, evaluating calls to action, optimizing images and page load time, showcasing reviews, using analytics tools, and trying Crazy Egg for heatmaps and scroll maps. The goal is to shift businesses to a product mentality of continuously improving their online presence.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
What marketing research needs to know about brand building in a digital ageJoel Rubinson
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How Google, Amazon and Facebook are Changing Digital Marketing
1. How Google, Amazon and
Facebook are Changing
Digital Marketing
Bill Wagner
President, AMA Milwaukee
Director, Product Marketing, ARI Network Services Inc.
2. About Bill
• Chicago transplant, Marquette alumnus,
Long-time marketer
• Have done a bit of everything: MarCom,
Research, Digital, E-Commerce, Strategy,
Client/Agency, etc.
• Currently providing digital marketing for
over 7,500 customers around the world
@milwagner
Note: all opinions and forward-looking statements in this presentation are my own
3.
4. The pace of change will never be
slower than it is now… and
now… and now… and now…
- Raphael Louis Vitón, Maddock Douglas
AMA Keynote Lunch on Innovation, 2014
5. It took electricity over 30 years to reach 80% of American households
It took the Cell Phone less than 10
NYTimes, Diffusion Rates of Technologies, 2006
11. While Amazon has put Walmart on the defensive and
is worth 59% more on the stock market,
Walmart is actually 647% more profitable than
its online rival.
Other companies with greater profits than Amazon:
Home Depot, CVS, Target, Walgreens, Lowe’s, Priceline,
Costco, TJ Maxx, and Kroger
12. Blackrock is the world’s largest
asset management firm
(that most people have probably
never heard of)
They control a fund with over
$4.6 trillion dollars in it…
and it actively seeks technological
disintermediation opportunities
28. Facebook wants to connect
everyone via the internet
Amazon wants to help people
make purchasing decisions
Google wants to organize and
provide all of the world’s data
29. Facebook makes money by
selling impressions to businesses
Amazon makes money by owning
the way people shop online
Google makes money by selling
conversions to businesses
30. Facebook is now a pay to play
platform for business
Average reach of a business post
on Facebook – less than 6%
And, their ad revenue jumped
57% in the last quarter,
fueled by growth in mobile ads
31. “If you could rate everything that happened on Earth today that
was published anywhere by any of your friends, any of your family,
any news source…and then pick the 10 that were the most
meaningful to know today, that would be a really cool service for
us to build.”
- Chris Cox, Facebook’s Chief Product Officer
“Make it indispensable for users, then make it indispensable for
businesses, then make money by charging businesses for it.”
- Sheryl Sandberg, Facebook COO
4% - the percentage of businesses that advertise on Facebook
32. If you want to be a player on Facebook, know that the days of a
free lunch on social media are over.
You’ll have to commit advertising budget and start building skills
and capabilities (or pay for them) around Facebook’s advertising
toolkit for FB and Instagram, or start ramping down your
investment in social media.
And, keep an eye on:
• Facebook Messenger for Business (now powered by AI and Bots)
• Instagram in General
• Facebook as an ISP
33. Amazon has done more to impact
the way the average American
consumer feels about your
business than any other company.
Amazon provides amazing
customer service and can do it at
a loss because of their market cap
And, they continue to innovate in
adjacent spaces
34. “We don’t make money when we sell things. We
make money when we help customers make
purchase decisions.”
- Jeff Bezos
35. Realize that you’re competing with Amazon, even if you’re not
directly competing with Amazon.
Every additional website visit to Amazon.com, conversation with
Alexa, Prime purchase or download impacts the way your
customers feel about the way your business creates the customer
experience.
And, keep an eye on:
• Amazon Machine Learning for Analytics
• Amazon Alexa
• Advertising-subsidized experiences
36. Google is an advertising company.
Not a smart phone company, not a
driverless car company, not a
mapping company, not a search
engine, not a non-profit.
Google is leveraging powerful
machine learning platforms to
organize, control and disseminate
information at unprecedented scale
37. “Google’s mission is to organize the world’s
information and make it universally accessible and
useful.”
- Google’s Mission Statement
38. Realize that Google controls the way the average American
interacts with data on the internet.
Google is compiling massive data warehouses that are location-
aware and they are building complex artificial intelligence that can
determine intent with speed and accuracy… and it is constantly
improving.
And, keep an eye on:
• Google My Business
• Google Store Visits
• Google Project fi
39.
40.
41. A few facts about Google and
Facebook’s current revenue strategy
Facebook and Google want to control all of the internet’s traffic
so they can monetize that traffic by selling advertising
They’re continuing to grow really fast and need more and more
opportunities for revenue
So, they’re pushing further down the market with solutions for
smaller and smaller businesses
Both Facebook and Google would love to get more business
content inside their ecosystems
And, both Facebook and Google have successfully made a pact
with users to get their data in exchange for free services that
make their lives better/easier/etc. 41
42. “Ultimately, it's good that there are a whole lot of
design decisions that have become standardized.
But what that means is designers' jobs are changing
— what they're going to focus on is how the thing
works and less about how it looks.
This is what enables you to create products that can
scale to meet billions of people.”
- Jon Lax, Director of Product Design, Facebook
43. Let’s focus on Google
• SEO is dead, long live SEO
• Organic SERP is evolving rapidly thanks to RankBrain, the
KnowledgeGraph and more
• Page speed, schema.org tags, and machine to machine
communication are the new “Coin of the Google Realm” for SEO
• Local businesses are the target for the next wave of ad
revenue and GPS and GMB are acronyms you need to know
• Google sort of snuck back into social when no one was looking
• Apps are dead, long live Apps
• PWA and AMP are acronyms you need to know
44. Google - SEO
• SEO is now all about intent driven by use cases
• It is a paradox in that it has gotten both less complex and more
complex at the same time
• Easier - Content marketing, usability, satisfying intent and use cases
• Harder - You have to stay on top of highly technical tools like JSON,
schema.org and JavaScript
• 10 blue links in SERP is a thing of the past (only 3% of latest Moz
test)
• Driven by Mobile (right rail ads example)
• Driven by Local (Google My Business dominates SERP for buying intent)
• Driven by Knowledge Graph (“How Tall Was Abe Lincoln?”)
45. Google - Local
• Google is now the 400lb. Gorilla for local info
• Yelp, Trip Advisor, etc. woke the sleeping giant, who took Google+
and turned it into the Yellow Pages on steroids
• Google My Business is absolutely critical if you’re brick and mortar
• Will increasingly be the first thing most people see about your business
• Google is actually in your store right now (through iPhones and Androids)
• The next wave of advertising tools will be focused on local business
• Ads in Local Search results
• Store Visits
• Ads in Google Maps
• We’re all waiting to see what happens with the anti-trust suit in
Europe
46. Google - Apps
• Apps are evolving into something new
• “The Web is an app”
• Apple went native, Google/Android went native and web
• Lines are increasingly blurry and you now need to hedge your bets across a wider
range of platforms and toolkits
• PWA – Progressive Web Application
• Looks like a responsive webpage
• But it can access “service workers” to behave like an app
• Installs to your home screen like an app
• Speed, speed, speed
• AMP – Active Mobile Pages
• Originally built for news outlets
• Became a nascent internet standard
• Speed, speed, speed
47. “The Trump campaign is not a bad campaign. It’s
not a messed-up campaign. It’s not a
dysfunctional campaign. There is no campaign.
Everybody that’s done this for a living and got
paid to do it is, like, ‘Oh, my gosh, suppose this
works. We’re all rendered useless.’ He will have
destroyed an entire profession.”
- James Carville
48. Google - Summary
It would suck to get caught off guard by all this stuff, wouldn’t it?
These three narrowly specific examples have a big impact on your:
• Strategic plans
• Resource allocations
• Professional development
49.
50. • The rate of change in the world we live in is accelerating
rapidly
• Money and power continues to consolidate in the hands of a
chosen few (companies)
• Google, Facebook and Amazon have enough funding to
continue disintermediating entire markets
• You need to stay on top of the strategy and direction of these
three giants
• The ‘internet’ will look vastly different within smaller and
smaller time windows
• The opportunity for each of you lies in being ahead of the rate
of change, not behind it