This simple guide will help you dominate real estate SEO! It covers everything from SEO, Web Design, Link Building, Social Media and Review Marketing.

1. The Real Estate SEO
Guide
By Shane Hampson of BlueFusionDigital.com

2. About Blue Fusion Digital • Former director of largest Internet Marketing
Agency in USA
• GoogleAdwords Certified Partner
• BingAds Partner
• Named a 2016Top 15 SEO Company in by
Upcity.
• #1 Ranking for “Virtual SEO Consultant” in
Google
• My clients have generated nearly $1,000,000
in news sales in 2016.

3. Search Engine Optimization

4. What is SEO?
• SEO stands for Search Engine Optimization. Simply put it is the process of
getting a website ranked for specific keywords/search terms in the various
search engines. (Google, Bing,Yahoo, etc.)
• Pull up any Google Search and you might see 3 different types of search
results. Paid Search, Google Local (Map Pack) and the Organic Search
Results.

6. Why is SEO Important for Real Estate?
• Research shows over 80% of home buyers start by going online.
• SEO is important for real estate agents because the real estate industry is
searched for over 10,000 times per month on average over the last 12
months.
• Someone is getting all of these leads, why not you?

7. SEO: Common Misconceptions
• If you pay for GoogleAds, you get better organic rankings
• Google, Bing and Yahoo all have the same algorithm
• If you spend a lot of money on a new website, you automatically will rank
higher
• “I have wordpress seo installed”

8. HowTo Dominate Real Estate SEO!
Keyword Research – MakingYourWebsite “SEO Friendly” – Link Building

9. Making Your Website SEO Friendly

10. SEO Keyword Research:
Target Local Keyword Phrases
• 69% of home shoppers begin their research with a local keyword phrase, like “Walnut Creek
realtor.”
• Optimize your website for search terms such as:
• [City] real estate
• [City] homes for sale
• [City] real estate listings
• [City] realtor
• [City] real estate agent

11. Dominate Real Estate SEO With
Neighborhood Posts and Pages!
• Make your website a resource!
• Neighborhood posts (or pages) are going to be your bread and butter.
• On a page like ‘Living in Walnut Creek,’ provide information on school districts, crime rates, median
income, public transportation, and statistics on the average homeowner.
• You want to link to these from all your new blog posts. Think of these as the unchanging guard. These
posts or pages are the static ones that don’t change throughout the years. But when you write something
new, you link to them with the correct anchor text (text with the link on it).
• The purpose of these posts is to make you the expert on these neighborhoods. That means they should be
long and have as much text as you can muster. Think 1,500-2,000 words per neighborhood.Then you can
use internal links to these pages to show Google how important they are to a website.

12. Write Blog Post on HomesYou’re Really Pushing
• Each blog post should target a specific property’s address, which perspective home
buyers will be searching for using Google.The address becomes the keyword —
follow all SEO best practices such as using the keyword in:
• Meta Description
• Title tag
• ALT tag on photos
• File name on photos
• The content

13. What is aTitleTag?
• ATitleTag is located in the “tab” of each browser and is the first thing you
see in a Google search.

14. Capitalize onVideos and Photos!
• Photos and videos are key engagement objects on all websites, but this is
especially true of a real estate site. Home buyers love seeing a video tour of
the inside of their prospective new homes. In addition to video tours,
consider capturing testimonials on video, too.
• An Australian real estate group reported seeing 403% more inquiries for
listings with video than those without video, and studies have shown adding
a video to a page triples the amount of inbound link.

15. Make SureYour Site is Mobile Friendly
• The statistics are in and they show that home buyers are searching for real estate
on mobile devices. “The Digital House Hunt” report referenced earlier also found:
• 89% of new home shoppers search using a mobile device during the home buying
process.
• A 300% growth of real estate broker-related searches on tablets year over year.
• Foreclosure searches have risen 180% year over year on mobile devices.
• Test your website out at: https://www.google.com/webmasters/tools/mobile-
friendly/

16. A Note on Using IDX/MLS
• It’s common practice for realtors and brokers to use IDX (Internet Data Exchange) to render real
estate listings.While this is great for users, it usually does little to influence rankings on search
engines because these MLS listings are usually rendered with jQuery, in an iFrame or on a
subdomain that appears off of the main site — meaning Google won’t index the content as part
of the site.That’s why it’s important to add additional unique content to the listings page, such
as:
• extra facts and features of a property
• excerpts from your testimonials page
• videos
• photos

17. Few Actionable Items
• Make sure your website has an embedded Google Map on it! Remember, Google
love’s its own products!
• Make sure your phone number uses a dash or parentheses format like the ones lists
below!This enables web browsers to one click dial your phone number.
• How your phone number should be formatted:
• (123) 456-7890
• 123-456-7890
• 123.456.7890

18. Local Search Optimization (Google Maps)

19. Get Listed in Directories
• Real estate agent directories get a lot of traffic.We recommend getting listed in top real
estate directories. Each of the following highly trafficked real estate sites have directories
available to realtors:
• Trulia
• Zillow
• RedFin
• Homes.com
• Zillow alone had 498 million page views in January 2014 andTrulia had 277 million.There’s a
lot of potential traffic to be captured by getting listed in the right real estate directory.

20. OptimizeYour Bio onYour Broker’s Website
• People will Google your name, so you need to optimize search for your name.
Include your full name in theTitle tag and Meta Description.This might be
challenging, however, because on the broker site, you’re operating on a domain
that you don’t have full control over. Find out what you can and cannot change – if
you can alter the Meta data, optimize those fields for your name.
• In addition to ranking for your name, you can also use the bio page to provide
contact information and link to your personal website. For additional tips on
ranking for your name, check out “Rank forYour Name,” which has more insights
from Ramirez on why and how to use your name as a keyword.

21. The Major 4 Directories
• There are really only 4 major business listing directories that matter.They
are: Acxiom, Localeze, Expressupdate and Factual. These four then push
their information all over the web. Honestly, there is a new website every
single month that pulls information from these 4 sites.
• You need to make sure your contact information is correct on these
websites. NOW.

22. Consistency is Key
• Constant Contact has found that over 50% of all businesses online have
inaccurate information on various websites.
• Google relies very heavily on these local citations to rank your website. If
once listing has your address as your old address for 2 years ago, this is
terrible for your SEO.

23. Social Media Marketing

24. Social Media Is Different For Business
• Most social media profiles now have a personal and a business option.
• Differences can include:
• BusinessAddress Option
• Ability to collect reviews
• CallTo Actions (C2A)

25. Leverage Social MediaTo Build Relationships
• When it comes to client relations, social media is a great way to start relationships or
strengthen existing ones.A realtor with an active social media presence is able interact with
clients where they are everyday: Facebook,Twitter, Google+, Pinterest and/or Instagram.
• “Real estate is all about relationships — obviously any record you can build on social media
that shows your expertise is important.When people vet you and discover a healthy,
professional social media presence, it’s going to signal trust,” said Ramirez.
• Because photos and videos are key components in real estate sales, Pinterest and
Instagram are particularly useful platforms for realtors. On Facebook, consider joining
location-based groups and on Google+, get active in local communities.

26. Tips For Creating Social Media Profiles
• Fill OutTheWhole Profile!Whatever the profile has as an option to fill out,
do it! Google knows when a social media profile is only 60% complete, etc.
• Claim yourCUSTOM URL and use your brand name! (e.g.
www.facebook.com/bluefusiondigital)
• Keep everything consistent! If you’re going to spell your name with
capitalization or punctuation in one do it the same way for all of them!

27. Tips For Creating Social Media Profiles
• Keeping everything consistent is key for SEO
• Instead of multiple businesses with similar names, you will build one really powerful
brand name
• After you’re done creating profiles, post the link onto Google+ for quick
indexation!
• Added Bonus:This can help with reputation management as well!

28. Work Smarter not Harder!
• Social Media Profiles such as Facebook and Google+ allow you to write
posts and schedule them in the future for free!
• Programs such as Hoot Suite allow you to schedule and post to all of your
major social media profiles in advance.

29. Timing Is Everything
• Facebook, Google+, Pinterest andTwitter all have their own set of analytics
that allow you to see when you are getting the most engagement from your
fans, followers and friends.
• Post them at the appropriate times to maximize your impressions and to
boost your engagement!

31. Engagement is Everything
• Figure out what social media platforms make sense for your business.
• Figure out what your clients, patients and potential customers want to read
about on your page. Build your authority via social media.Think of it as an
extension of your blog.

32. Google Analytics ->Traffic Sources

33. Facebook
• 80% of Social Media Users prefer to connect to a brand via Facebook
• Industries that leverage Facebook the best
• Retail/Wholesale
• Education
• Tech/Software
• Healthcare

34. Twitter
• Twitter engagement is 17% higher on the weekends
• 85% of followers feel more connected with a small business after following them
• 67% ofTwitter users are more likely to buy from the brands they follow on Twitter
• Over 90% say they follow businesses onTwitter to get discounts and promos.
• Best Industries forTwitter:
• Retail
• Service Industry

35. LinkedIn
• LinkedIn: Business 2 Business companies. 80% of B2B leads via social media
come through LinkedIn
• B2B leads are most likely to convert between 1 and 4 PM.
• 1 in 3 posts that triggered engagement had a question mark in it
• The update posts that performed the best had 248 characters

36. Instagram by the Numbers
• 57% of Instagram Users login daily
• 61% of Instagram Users are 18-64
• InstagramVideos create twice as much engagement as photos

37. Instagram Do’s
• Make sure all of your accounts are connected! Each time you post on Instagram,
you can make sure that post also goes to yourTwitter and Facebook.This is called
Social Reach.
• Make sure you add a personal touch to your pages. Remember, people connect
with other people. Blend in a personal post every now and then. Show off pics of
you at open houses or a company luncheon. Leave your personal life off of yours
business page.
• Be sure to have a loose script ready for videos you record. Short, Clear and Concise.

38. Instagram Don’t’s
• Don’t buy followers! Real users can easily identify pages with lots of fake
accounts.
• Don’t over edit your photos! Make sure your homes are still recognizable.
• Don’t comment on each of your clients posts, page spamming is not cool.
• Don’t post too frequently….or too infrequently about 2x a day is perfect,
once in the AM and once at Night.

39. Link Building

40. Internal Linking
• This is key: Linking is the most important part of SEO in real estate.
• You want to link to a minimum of 3 other pages or blog posts on every single
thing you write. Why? This provides visitors with an easy way to find more
information about related topics. And it gives search engines the
opportunity to find your older blog posts.

41. Consistency In LinkingYour Pages
• Google has millions (if not billions) of websites trying to gain it’s system. They need clarity
to figure out what website is about what. Let’s say you want to rank forWalnut Creek
Homes.
• You should always link to that page with that text.
• If you post a blog tomorrow and use the text “LA Homes,” Google would get really
confused. The same goes with your neighborhood locations.
• The mistake a lot of real estate websites make when doing SEO is trying to rank for too
many things. SEO is a long term game. Setup a page or post for terms you want to rank for
and be consistent about it. This will avoid confusion with Google and humans.

42. LinkTo Deeper Pages
• When it comes to linking, you want to link deeper. Link to your oldest article
when writing new blog posts. There are generally 2 areas you should not
link to: the Homepage and contact page. These two pages contain static
information.You want visitors and search engines to find deep pages.

43. Review Marketing

44. Online ReviewsTell A Story: What does yours
say?

45. Online Reviews Can Make or BreakYou
• Why do you think Amazon.com stresses them so much?Amazon literally
ask every single one of their customers to leave a review for their purchase
multiple times. Client reviews also matter so much when it comes to
SEO. Realtors willing to implement a follow up system that gets consistent
reviews from their past clients will get more clients because of it

46. 88% have read reviews to determine the
quality of a local business

47. Review Marketing ByThe Numbers
• Consumers are 80% likely to trust a business with a 4 star rating or higher
• However, if your business is a 3 star or lower it drops to 14%!
• 90% of consumers trust online reviews as much as a personal
recommendation
• 66% of consumers use the internet to find a local business

48. Collect and Market Reviews!
• Collecting reviews is crucial to a businesses success online but how you
market those reviews is even more important!
• What good is a 5 star reputation if nobody sees it?
• Market your positive reviews!

49. MarketYour Reviews
• Now that you have awesome 5 star reviews you need to market them.
• Leverage them via social media!
• http://www.facebook.com/bluefusiondigital

50. Review CollectingTips andTricks (Yelp)
• Have your clients check in!Yelp reviews that also have a check in are MUCH
more likely to stick!
• Reviews that also contain a photo are also less likely to get filtered!
• You can now leave reviews on smart phones! Mobile I.P. addresses are less
likely to get filtered.

51. Google My Business
• Collect Smart Phone Reviews On Smart Phones for a near 100% unfiltered
rate!
• UnlikeYelp, Google actually encourages you to ask for reviews.
• How to get yourGMB page: https://www.google.com/business/

52. ViaYour Website
• www.aboveallglass.com/testmonials
• Display your testimonials on your website and landing pages to add social
proof (one of the top psychological triggers of conversion)

53. Client Review Commercials
• Make your reviews into videos and put them onYouTube, social media and
other video networking sites such as DailyMotion andVimeo.
• Here is a great example of a client review commercial but you can create a
slideshow style video and post it the same way.
https://www.youtube.com/watch?v=JP8rpmQnZuM

54. MonitorYour Reviews
• Make sure you are monitoring your reviews!
• Whether you get a good 4 or 5 star review or a bad review you need to
respond to show active engagement with your brand!
• Don’t be combative but acknowledge the review and do your best to make
amends.

55. MarketToThose Hot Leads
• Keep track of those people who leave you good reviews and re-market to
them later!
• Send special offers to them to entice the to buy again

56. Questions?

57. ConnectWith Me
• www.bluefusiondigital.com
• www.facebook.com/bluefusiondigital
• Instagram: @bluefusiondigital
• Twitter: @bluefusiondigit
• www.linkedin.com/in/shanehampson

58. Special Offer to All KW Realtors
• I’ll give you a free website audit that will show you how your website or
landing page grades out on over 30 different factors and provide you with an
actionable list of items you can use to improve your SEO. Just go to:
• www.bluefusiondigital.com/kw