A Case Study on Research In Motion (now BlackBerry).
The case study is published by Amity Business School. Any kind of copyright infringement or plagiarism is strictly prohibited. Please respect the author and the extensive research that has been involved.
The analysis is purely for academic purposes only.
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
Keeping Google Googley
content..
1.Introduction of google
2.Vision mission objective of google
3.google overview
4.Yahoo vs. Google
5.Advertising services of google
6.Adwords
7.Adsense
8.Google strategy
9.Organizational structure of google
10.HRM at Google
11.Google culture
12.Google remain Googley
13.Why is the Google culture successful?
Conclusion....
Strong internal culture and full top management supports has brought Google as an outstanding world company which make Google remains ‘googley’.
A Case Study on Research In Motion (now BlackBerry).
The case study is published by Amity Business School. Any kind of copyright infringement or plagiarism is strictly prohibited. Please respect the author and the extensive research that has been involved.
The analysis is purely for academic purposes only.
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
Keeping Google Googley
content..
1.Introduction of google
2.Vision mission objective of google
3.google overview
4.Yahoo vs. Google
5.Advertising services of google
6.Adwords
7.Adsense
8.Google strategy
9.Organizational structure of google
10.HRM at Google
11.Google culture
12.Google remain Googley
13.Why is the Google culture successful?
Conclusion....
Strong internal culture and full top management supports has brought Google as an outstanding world company which make Google remains ‘googley’.
Finding the Business Value in Social Software and Social MediaYvette Nanasi
A presentation reviewing the power and opportunity of utilizing social software and social media tools to build your brand and build knowledge capacity within your business.
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
More and more publishers such as Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma - to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads - and risk working hard for little reward.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Tech link is an Egyptian Company established since 1997, we specialized in Network Communication Ffield.
We supply our customers with High-end TECH Solutions, We Have a wide range experience in installing, terminate and test all types of network solutions “Copper and Fiber“.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Overview
“The world’s largest global online network of integrated services”
Wide range of services
Achieved to reach out for more than 21 million local/ regional users in the
U.S. and 90 million globally
Works as a trade of information; “you give me and I’ll give you”
Founded by David Filo and Jerry Yang in 1994
Initially called "Jerry and David's Guide to the World Wide Web,”
Name later changed to Yahoo, which stands for "Yet Another Hierarchical
Officious Oracle”
Now, it would inspire people to produce a positive impact on their
communities
3. Company Description
• Description: Yahoo is a United American computer
services company. It’s an online media company that
provides online properties and services. According to the
data analysis from the companies Alexa and
Combet.com , Yahoo is one of the most visited websites
on the Internet, having more than 130 million visitors
every month from different regions. Also, the average
visits to their web pages reaches 3.4 billion times a day
since October 2007, making it one of the most American
websites visited.
4. Company Values
• Yahoo has six important values and ethical principles
1. Excellence: they value integrity and distinction
2. Innovation: “seek ideas to change the world”.
3. Customer Fixation: customers
come first.
4. Teamwork: open communication
is efficient.
5. Community: positive impact on the
society .
6. Fun: humor is said to be an important
aspect of their success
5. Services & Products
Yahoo offers a variety of services :
• Unlimited access to rich resources.
• Communication tools, forums.
• Shopping services.
• Search services.
• Personalized content .
• Branded programming.
• Employment opportunities.
6. Purpose and Goals
• Purpose: It manages the Internet portal and directory of the
network. It also offers other products and services of the best known
e-mail service, search engine, news service. Moreover, it helps
marketers to reach their target audience by unique advertising
offers.
• Goals: The number of Internet users in the Middle East is more
than tenfold since 2000. Yahoo's goal is to launch an Arabic version
website that offers all the services in the Arabic language in the
Middle East.
7. Product
Yahoo! (Yahoo) is a leading global internet businesses, which provides
internet services to individuals and businesses worldwide :
1. Yahoo! Home Page – including My Yahoo, Yahoo Toolbar, Yahoo Local
and Connected TV.
2. Communities & Services – including Yahoo Groups, Yahoo Answers
and Flickr.
3. Search Services – including Yahoo Search, Yahoo Local, and Yahoo Maps.
4. Yahoo Mail and Yahoo Messenger.
5. Connected life – including Yahoo Mobile, Yahoo Go, Yahoo Broadcast.
6. Audience Services – including Yahoo News, Yahoo Finance, Yahoo Sports,
7. Major Products and Services – including Yahoo Kids, Yahoo Movies,
Yahoo Movies, Yahoo Music .
Company 4P’s
8. •Yahoo Search employs quality-based pricing, which measures the quality
of traffic coming from its distribution partners i.e. web publishers that
display your paid ads.
•Yahoo Ecommerce rates for small business range from $39.99 (starter) to
$129.95 (Standard) on up to $299.95 (Professional) in monthly costs.
•Yahoos Build Your Own Search Service (Boss) employs a “pay for what
you use pricing approach rather than a one size fits all for its developers
customers. The rate is calculated by number of queries and how deep they
go.
•Yahoo domain service prices range from the length of term, i.e. 1 year
costs $9.95, two years $19.90, 4 years $29.85 and 5 years $49.75.
•Yahoo Web Hosting prices range from $9.95 per month (if the term is 1
year) to $12.95 if the term is on a monthly basis.
Price
9. Place
•Yahoo operates an affiliate program whereby online marketers can promote
its Hosting Services, Yahoo Mail Plus, Yahoo Games, Yahoo Hot Jobs and
Merchant Solutions for commissions ranging from $10 to $90.
Yahoos online Search marketing Distribution Network includes AllTheWeb,
MSN, Info Space, Net Zero, DreamWiz, HP and AltaVista.
Promotion
•Yahoo has developed a new ad campaign which uses the slogan “your favorite
stuff all in one place “, and takes a swipe at its competitor, Google.
•The Yahoo logo has remained essentially the same since its inception with color
changes being the biggest difference over time. Its brand is rated in the top 100 by
Rate the Brands.
•Yahoo has run radio and television ads comparing itself favorably over Google.
•Yahoo has entered into partnership with Gannett in which all of Gannett’s 81 local
publishing organizations and seven of its Broadcasting Division sites will sell
Yahoo! Advertizing inventory as part of Gannett’s local advertising solutions.
10. SWOT Analysis
• Yahoo has succeeded in the mobile market more than Google.
• Yahoo has more supplementary products compared to
competitors.
• Yahoo has a strong brand name .
• Partnerships with MLB , VISA .
Strengths
• Yahoo is ranked 5th in visitors among video sites like
YouTube, but Google ranked the 1st.
• Google generates more revenue.
Weakness
• Increase the Internet video advertising spending
• Yahoo Purchased Flicker .
• Yahoo signed an agreement to acquire Maktoob.com.
• Yahoo has a strong reputation and image as well a well
talented employees.
opportunities
• Google has 50% of all online searches while Yahoo has 24% based
on Neilson/Net rating.
• High level of competition especially from Google.
• Social websites like Facebook and My space are using online
advertising marketing.
Threats
11. Presented By
1. Omar Hussein Mohamed
2. Amr Yusuf Badawy
3. Kamal Mohamed Elmallah
4. Kareem Sheriff Ali
5. Omar Elrewany
6. Abdulla Hassan