Inbooki is a social reading platform that allows readers to have an immersive and interactive experience when reading ebooks through "in-books". In-books are enhanced ebooks that include features like choices that determine the story's progression, ability to read from different characters' perspectives, and adaptations based on the reader's profile or environment. Inbooki aims to launch in the US and Italian markets, targeting genres like fantasy and thriller, and will generate revenue through an in-app store and partnerships with publishers.

1. Inbooki is a social platform created to
revolutionize the reading experience,
introducing the in-books

2. What is an in-book?
INTERACTIVE
IMMERSIVE
✦ Image
✦ Active choices
✦ Video
✦ Reader’s profile
✦ Link
in-book
SOCIAL
ENGAGING
✦ Sharing
✦ Gaming
✦ Like
✦ Community
✦ Tweet
Download Read Play Share

3. Video
http://www.youtube.com/watch?v=AwhR0r4-AW8

4. Thriller in-book example
Suppose you are reading a thriller: arrived at a certain point, the reader
will have the chance of choosing which clue to follow. That choice will
determine how the story will continue.
Also, the story may adapt to the time of the day or the weather conditions
in which the in-book is read: at night, the detective may find it difficult to
chase the suspect, while during a snowfall, the traces left could be of great
help.
Download Read Play Share

5. Fantasy in-book example
Imagine reading The Lord of the Rings saga from the point of view of
Frodo or of his antagonist, Sauron.
In in-books, the reader will be able to choose the character they want to
follow, making decisions for them and thus determining the course of
events in the story.
Download Read Play Share

6. Guidebook example
Imagine reading a guidebook that suggests different itineraries depending
on your preferences, on the date and time, and on the weather.
Example: a guidebook of Modena that, through the most significant
locations, allows people to re-experience the main steps of Luciano
Pavarotti or Enzo Ferrari's lives.
Download Read Play Share

7. Inbooki World
Community
Author
Interaction
Registration
Reader
Download
Inbooki Inbooki
Web Editor Publishing Store
Writing

8. Business model
Partnership
✦ Long run
✦ Partnership with publishers
✦ Exit strategy for Investors
Inbooki Store In-book apps
✦ Long run ✦ Short run
✦ Direct selling from Inbooki ✦ Developement of apps
platform and apps ad hoc
✦ Exponential growth ✦ Linear growth

9. Target
Focus on niches
Fantasy World Thriller World
- High social engagement - Gaming capabilities
- RPG (Role-playing games) - High engagement
- Young audience - High immersion

10. Market
USA
Total turnover (2011): $27.2 billion
Book market (2011/2010): - 10.2%
e-book market (2011/2010): + 210%
e-book market share (2011): 25%
Italy
Total turnover (2011): €3.41 billion
Book market (2011/2010): - 4.6%
e-book market (2011/2010): + 740%
Literary genres e-book market share (2015): 7% (estimate)
Mystery, Thriller and Crime: 30%
Science fiction: 10% Growth of device use for reading:
Other: 13% From 18% (2011) to 33% (2012)

11. Self Publishing
Italy USA
✦ 40 k self-printed books (5,5%) ✦ 210 k published books in 2011
✦ 6.5 k e-books ✦ 41% self-published e-books
Examples
American writer Amanda Hocking, after 17 refusals, decided to self-published her
vampire stories. In twenty months she sold more than 1.5 million copies of her book.
Thanks to Kindle Direct Publishing, the American writer John Locke sold more than
1 million copies of his noir books. Since 2009, he sold, on average, one e-book every
five seconds.

12. Timeline
✦ October 15, 2012: Public beta for writers and usability tests
✦ December 15, 2012: Public beta for readers
✦ January 15, 2013: Inbooki Store in Italian
✦ March 15, 2013: Inbooki 2.0 with community and new gaming features
✦ June 30, 2013: Launch in English-speaking market
To date (31/01/13): 300+ writers, 1000+ downloaded in-books

13. Team
Ing. Daniele Grassi Dr. Giacomo Barigazzi Ing. Maurizio Galli Anas Bouhtouch Monica Magliocco
CTO CFO Advisor Web developer Web developer
Dr. Leonardo Frau Arianna Di Iorio Martina Abati Dr. Enrico Ori Dr. Lorenzo Santi
Marketing Public relation Graphic Designer Android developer iOS developer

14. Supported by
bluestart

15. Links
Inbooki public website
http://www.inbooki.com/
Published in-books catalogue
http://www.inbooki.com/catalogo
App for iOS devices (iPhone and iPad)
https://itunes.apple.com/it/app/inbooki/id567382297?mt=8
App for Android devices
https://play.google.com/store/apps/details?id=it.dmdigital.inbooki
Online editor for writing in-books (accessibile after registration)
http://editor.inbooki.com/login