Sieu thi dien may Viet Long - www.vietlongplaza.com.vnSocial Media          What’s in it for         B2B Marketeers       ...
What is Social Media“It’s media (content that is published) with a social component(anyone can add to it).”Like a business...
Types of Social Media Publish     Share      Network                        3
Social Media - PublishEveryone can publish anything for everyone•   Blogs•   Online Videos•   Micro Blogs•   Wikis•   Inte...
Social Media - Share    Everyone can promote anything to everyone•    Social Network Aggregation•    Social Bookmarking•  ...
Social Media - Network    Everyone can connect with everyone from anywhere•     Personal•     Professional•     Hybrid•   ...
Do you know that in the Netherlands:- 68% of internet users read blogs,   review sites, etc.- 62% of internet users has at...
Increasing Spend on Social Media Marketing                                             8
What’s driving social media & why is        it growing so fast?Emotional need/desire to be heardDesire to connect with one...
Why is Social Media so ImportantSocial Media helps with SEO (traffic, links, Tagging and bookmarking)Social Media is permi...
People Say That Everything is Changing...   Marketing   Brands   People   Behavior   Technology                           ...
People use more Social Media but are they using it              more for Business?              Publish a blog            ...
The Effect of Social Media        The old marketing model            Brands+ Press + IndustryBuyer   Buyer        Buyer   ...
The Effect of Social Media                            The new marketing model                                  Brands+ Pre...
The B2B potential of Social MediaA Low cost, easy, fast and extremely effective way to:   Conduct Research   Improve Custo...
Four Things you should consider1. Dip your toe in the water                                                16
Four Things you should consider2. Build list of sites, blogs, channels which are relevant to your business                ...
A Word (140 Characters) about TwitterHottest social medium right nowDoubling each monthPotentially a great B2B marketing t...
A Great Research Tool                        19
A Great Customer Service Tool                                20
A Great Waste of Time?                         21
Four Things you should consider3. Revisit Brand - is it well defined? is it accurate? is it consistent                    ...
Four Things you should consider4. Who should speak for your brand      CEO      Marketing/PR      Sales      Support      ...
SummaryTechnology evolves fast but the fundamentals of B2B marketing remain the sameBrand is more important than everGo ah...
To know more, please visit:  www.spotonvision.com           or   Just contact us @:Shimon Ben AyouneMail: shimon@spotonvis...
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Social media what's in it for b2 b marketing

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Social media what's in it for b2 b marketing

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Social media what's in it for b2 b marketing

  1. 1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vnSocial Media What’s in it for B2B Marketeers Presented by: Shimon Ben Ayoun & Ingrid Archer www.spotONvision.com 1
  2. 2. What is Social Media“It’s media (content that is published) with a social component(anyone can add to it).”Like a business cocktail reception, but without constraints oftime & spaceSocial Media Marketing is the practice of using these media toimprove marketing effectiveness. 2
  3. 3. Types of Social Media Publish Share Network 3
  4. 4. Social Media - PublishEveryone can publish anything for everyone• Blogs• Online Videos• Micro Blogs• Wikis• Internet Forums• Podcasts• Pictures• Presentations 4
  5. 5. Social Media - Share Everyone can promote anything to everyone• Social Network Aggregation• Social Bookmarking• Social News• Opinion Sites• Public generated news 5
  6. 6. Social Media - Network Everyone can connect with everyone from anywhere• Personal• Professional• Hybrid• Music• Gaming 6
  7. 7. Do you know that in the Netherlands:- 68% of internet users read blogs, review sites, etc.- 62% of internet users has at least one social network profile- 46% of internet users share photos online- 38% of internet users share video content online 7
  8. 8. Increasing Spend on Social Media Marketing 8
  9. 9. What’s driving social media & why is it growing so fast?Emotional need/desire to be heardDesire to connect with one anotherNeed to create and make changeEvangelize for the things and people we loveQuest for authenticityEase of Use / Low Barriers to EntryBetter, Faster, Cheaper 9
  10. 10. Why is Social Media so ImportantSocial Media helps with SEO (traffic, links, Tagging and bookmarking)Social Media is permission centricThe conversation has already startedBuild relationship and trust with your customers (and prospects) 10
  11. 11. People Say That Everything is Changing... Marketing Brands People Behavior Technology 11
  12. 12. People use more Social Media but are they using it more for Business? Publish a blog Publish your own Web pages Creators Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Critics Contribute to online forums Contribute to/edit articles in a wiki Use RSS feedsCollectors Add “tags” to Web pages or photos “Vote” for Web sites online Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other usersSpectators Listen to podcasts Read online forums Read customer ratings/reviewsInactives None of the above 12
  13. 13. The Effect of Social Media The old marketing model Brands+ Press + IndustryBuyer Buyer Buyer Buyer Buyer 13
  14. 14. The Effect of Social Media The new marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer BuyerBuyer Buyer 14
  15. 15. The B2B potential of Social MediaA Low cost, easy, fast and extremely effective way to: Conduct Research Improve Customer Service Raise your brand awareness 15
  16. 16. Four Things you should consider1. Dip your toe in the water 16
  17. 17. Four Things you should consider2. Build list of sites, blogs, channels which are relevant to your business Where are my customers hanging out 17
  18. 18. A Word (140 Characters) about TwitterHottest social medium right nowDoubling each monthPotentially a great B2B marketing toolPotentially an enormous waste of time 18
  19. 19. A Great Research Tool 19
  20. 20. A Great Customer Service Tool 20
  21. 21. A Great Waste of Time? 21
  22. 22. Four Things you should consider3. Revisit Brand - is it well defined? is it accurate? is it consistent 22
  23. 23. Four Things you should consider4. Who should speak for your brand CEO Marketing/PR Sales Support Create a new role? 23
  24. 24. SummaryTechnology evolves fast but the fundamentals of B2B marketing remain the sameBrand is more important than everGo ahead and experimentIt is all about people, so harness the power of your people 24
  25. 25. To know more, please visit: www.spotonvision.com or Just contact us @:Shimon Ben AyouneMail: shimon@spotonvision.comLinkedIn: http://www.linkedin.com/in/shimonbenayounTwitter: @shimonbenayounIngrid ArchereMail: ingrid@spotonvision.comLinkedIn: http://www.linkedin.com/in/ingridarcherTwitter: @ingridarcher 25

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