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Case Study: Best Practices on How Brands Can Leverage Social Curation

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Case Study: Best Practices on How Brands Can Leverage Social Curation

  1. 1. BEST PRACTICESHow Brands CanLeverage Social Curation
  2. 2. THE SITUATION
  3. 3. THE SITUATION My Brand “Social destination management”
  4. 4. WHAT DO BRANDS WANT? Audience Participation Filter out Noise Real-Time Content Leverage WOMM Inspire their audience Control
  5. 5. WHAT DO BRANDS WANT?
  6. 6. THE NEXT EVOLUTION My Brand
  7. 7. BEST PRACTICESEvents
  8. 8. MADONNAJuly 31, 2012 8
  9. 9. TEDJuly 31, 2012 9
  10. 10. MISSION IMPOSSIBLE 4 MOVIE LAUNCHJuly 31, 2012 10
  11. 11. BEST PRACTICESMulti-ChannelIntegration
  12. 12. PURINA
  13. 13. NEW YORK GIANTSJuly 31, 2012 13
  14. 14. PATAGONIAJuly 31, 2012 14
  15. 15. BEST PRACTICESSocial “Hubs”
  16. 16. NBC SPORTS & GEOlympics Social Hub 7/31/2012 16
  17. 17. TAYLORMADEUS Open Social Hub 7/31/2012 17
  18. 18. OSCARS AND E! ENTERTAINMENT 18
  19. 19. BEST PRACTICESConversation Starters& Everyday Fun
  20. 20. PEPSIJuly 31, 2012 20
  21. 21. IOC OLYMPIC PROJECTJuly 31, 2012 21
  22. 22. IOC OLYMPIC PROJECTJuly 31, 2012 22
  23. 23. VICTORIA’S SECRET
  24. 24. KEY TAKEAWAYS Experiment! 1. You don’t have to “get social exactly right” – just get in the game and try different solutions Capture the Relevant Conversations 2. Technology can now automate social curation – aggregate, filter, curate and display the best social conversations Build Participatory Experiences 3. Your audience wants to participate with your brand – give them that opportunity Integrate Those Experiences 4. Leverage your paid and owned media to drive the most possible earned media7/31/2012 24
  25. 25. Thank you! Matt Corey matt@massrelevance.com @mattcorey

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