Report 2.0 <ul><li>Julie  LEMONDE, M.Sc. </li></ul><ul><li>Benoit  MEUNIER </li></ul><ul><li>Geneviève  LAMY </li></ul>
 
Community, community, community
Why now ?
How ?
Can this pay ?
Why now ?
Industrialization era
 
Information era
Infobesity
 
 
Attention economy
Conversation era
 
 
«  More Than 60% of Fortune 1000 Companies With a Web Site Will Connect to or Host a Form of Online Community by 2010.  » ...
Online Communities vs Traditional sites
britannica.com  vs  wikipedia.org
video.google.com  vs  youtube.com
yellowpages.com  vs  yelp.com
stylefeeder.com
 
 
 
How?
Traditionally
 
Analysis DEV Consumers
Analysis Dev Consumers
Dev Consumers Analysis
Dev Consumers Analysis
Dev Consumers Analysis
Dev Consumers Analysis
Analysis Dev Consumers
 
Analysis Dev Consumers
Now in New York.
Consumers Analysis Dev
We listen.
We observe.
We dive.
 
 
AOF Method: Activities Objects Features/Tasks
Activities: Focus on one and only one primary activity  What your audience is doing?
Objects: Identify the social objects What are the objects that people interact with while doing that activity?
Tasks: Choose the core feature set What are the actions that people perform on the objects?
Examples
Motivation: Entertainment Activities: Rent movies Tasks: Suggest, comment, discuss with friends & family... Objects: Movies
 
Motivation: Purchase products Activities: Shopping Tasks: Add to cart, search products,  compare and discuss about book… O...
 
Motivation: Save souvenirs  Activities: Share photos Tasks: Show, comment, share photos, create albums… Objects: Photos
 
Knitting Motivation: Create a work of art Activités: Knitting Tâches: Share pattern, find trends, show your work of art, d...
 
vogueknitting.com  vs  ravelry.com
Activity  Content
«  We’re not in the business of keeping the media compagnies alive. We’re in the business of connecting with consumers.  »...
Can this pay ?
«  ROI for communities  »
Dave Carter,  Awareness Co-Founder and CTO
Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 4  $ 2  $ 2  $ 2  $ 2  $ Banners: Emails: 14  $ 14  $ Reve...
Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 2  $ 8  $ 2  $ 2  $ 1  $ Banners: Emails: New sources: 25 ...
New revenue sources
«  With a community, consumer are no longer an audience; they are conversation partners.  » Sam Fleming, CEO of CIC
Pay to post vs Pay to interact
John vs Robert
Offline/Online events
Pay to learn
Pay to bring together
Loyalty
 
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Web2.0 - Social Media

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  • Web2.0 - Social Media

    1. 1. Report 2.0 <ul><li>Julie LEMONDE, M.Sc. </li></ul><ul><li>Benoit MEUNIER </li></ul><ul><li>Geneviève LAMY </li></ul>
    2. 3. Community, community, community
    3. 4. Why now ?
    4. 5. How ?
    5. 6. Can this pay ?
    6. 7. Why now ?
    7. 8. Industrialization era
    8. 10. Information era
    9. 11. Infobesity
    10. 14. Attention economy
    11. 15. Conversation era
    12. 18. « More Than 60% of Fortune 1000 Companies With a Web Site Will Connect to or Host a Form of Online Community by 2010. » Gartner
    13. 19. Online Communities vs Traditional sites
    14. 20. britannica.com vs wikipedia.org
    15. 21. video.google.com vs youtube.com
    16. 22. yellowpages.com vs yelp.com
    17. 23. stylefeeder.com
    18. 27. How?
    19. 28. Traditionally
    20. 30. Analysis DEV Consumers
    21. 31. Analysis Dev Consumers
    22. 32. Dev Consumers Analysis
    23. 33. Dev Consumers Analysis
    24. 34. Dev Consumers Analysis
    25. 35. Dev Consumers Analysis
    26. 36. Analysis Dev Consumers
    27. 38. Analysis Dev Consumers
    28. 39. Now in New York.
    29. 40. Consumers Analysis Dev
    30. 41. We listen.
    31. 42. We observe.
    32. 43. We dive.
    33. 46. AOF Method: Activities Objects Features/Tasks
    34. 47. Activities: Focus on one and only one primary activity What your audience is doing?
    35. 48. Objects: Identify the social objects What are the objects that people interact with while doing that activity?
    36. 49. Tasks: Choose the core feature set What are the actions that people perform on the objects?
    37. 50. Examples
    38. 51. Motivation: Entertainment Activities: Rent movies Tasks: Suggest, comment, discuss with friends & family... Objects: Movies
    39. 53. Motivation: Purchase products Activities: Shopping Tasks: Add to cart, search products, compare and discuss about book… Objects: Books
    40. 55. Motivation: Save souvenirs Activities: Share photos Tasks: Show, comment, share photos, create albums… Objects: Photos
    41. 57. Knitting Motivation: Create a work of art Activités: Knitting Tâches: Share pattern, find trends, show your work of art, discuss, get inspired… Objets: Patterns
    42. 59. vogueknitting.com vs ravelry.com
    43. 60. Activity Content
    44. 61. « We’re not in the business of keeping the media compagnies alive. We’re in the business of connecting with consumers. » Trevor Edwards, Nike’s corporate vice president for global brand and category management
    45. 62. Can this pay ?
    46. 63. « ROI for communities »
    47. 64. Dave Carter, Awareness Co-Founder and CTO
    48. 65. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 4 $ 2 $ 2 $ 2 $ 2 $ Banners: Emails: 14 $ 14 $ Revenues - expenses = 20 $
    49. 66. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 2 $ 8 $ 2 $ 2 $ 1 $ Banners: Emails: New sources: 25 $ 25 $ 25 $ Revenues - expenses = 60 $
    50. 67. New revenue sources
    51. 68. « With a community, consumer are no longer an audience; they are conversation partners. » Sam Fleming, CEO of CIC
    52. 69. Pay to post vs Pay to interact
    53. 70. John vs Robert
    54. 71. Offline/Online events
    55. 72. Pay to learn
    56. 73. Pay to bring together
    57. 74. Loyalty

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