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From media relations to influencer relations
The document discusses the evolving landscape of media and influencer relations, emphasizing the importance of engaging both traditional media and social influencers for effective storytelling. It suggests strategies for building relationships with contacts, utilizing multimedia content to enhance story visibility, and measuring engagement through tracking tools. The overarching message is that brands must adapt their approach to ensure their stories reach a broader audience in a digital-centric environment.
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From media relations to influencer relations
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- 2. prezly Corporate storytelling changed massivelyin the past years
- 3. prezly You’re missing outif you contact only the press to share your news
- 4. prezly Their newsrooms aregoing empty and their influence is at an all-time low
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- 6. 7h TV, radio,print 2:50h digital source 〉 prezly DAILY MEDIA CONSUMPTION 2009
- 7. 6h TV, radio,print 4:45h digital 1:30h social networking source 〉 prezly DAILY MEDIA CONSUMPTION 2014 -1h +1:45h
- 8. prezly To get storiestold, brands need to reach both traditional media and influencers on social media Media relations Influencer relations
- 9. 1 2 3 4 prezly Get to knowyour existing contacts Find influencers Share shareable stories Measure results & learn How to
- 10. Get to know yourcontacts 1 A rolodex prezly
- 11. This is how70% of media lists look like Not much different from a rolodex Oftentimes it’s just an email address with a beat
- 12. It’s called media relationsfor a reason Turn your email addresses into people
- 13. Do it asyou go: Inbox profiles via Rapportive prezly
- 14. Follow them onsocial media Read their updates every day prezly ✔ Build multiple lists ✔ Keep them manageable ✔ Interact ✔ Combine strategic & conversational msgs
- 15. Get an influencerCRM Enrich your Excel list automatically with Prezly prezly
- 16. Also read thearticles of your contacts subscribe to updates of digital articles in Feedly prezly
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- 18. Think beyond journalists ✔Brand fans ✔ Employees ✔ Current & potential customers ✔ Bloggers & social influencers prezly
- 19. prezly Buzzsumo Find social influencerson Twitter Lissted Followerwonk Handy services:
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- 22. 9.7x 7.4x+ + + 4.3x 1.8x = Attachments,soundbites, charts, interactive,… Multimedia content gets viewed a lot more 9.7x prezly
- 23. email pitch + social + web prezly Publish stories onyour online newsroom. Having social media press releases makes it easy for people to share your stories and for people to find them via search engines. Traffic distribution on social media newsroom
- 24. An example socialmedia release prezly A PR CRM like Prezly automatically detects the social profiles of your media contacts. ✔ High resolution photos ✔ Infographics ✔ Low resolution image previews ✔ One-click visual downloads ✔ Easy to share on social, including visuals ✔ Works well on mobile devices ✔ Optimised for search engines
- 25. Publishing your storyonline is just the first step. prezly
- 26. Use a pitchingtool that integrates with your newsroom prezly
- 27. An example multimediapitch prezly ✔ Personalised intro ✔ Multimedia previews
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- 29. Stop emailing inthe dark Track your email pitches to see who’s interested in your stories. prezly
- 30. There are manyservices that let you track your emails Sales tool for Gmail All-purpose newsletter service PR pitching tool prezly
- 31. Learn which contentworks Learn which contacts like your content Measure to get better at media relations in two ways prezly
- 32. Learn which contentworks How to make such dashboards Build a dynamic dashboard to evaluate outcomes of your content efforts prezly
- 33. Learn which pitchedcontent resonates prezly Track outreach with Prezly
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- 35. 1 2 3 4 prezly Get to knowyour existing contacts Find influencers Share shareable stories Measure results & learn
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- 37. And external communicationteams at brands prezlyprezly Check a recent case study
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