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TIPS
ON
WRITING
DavidOgilvy’s
10
“
1962,TIMEMAGAZINE
Ogilvyisthemost
sought-after
wizardintoday's
advertising
industry
INOTHERWORDS
Ogilvywas
theoriginal
MADMAN
Ogilvysenta
memotohis
employees:
IN 1982
“Peoplewho
thinkwell,
writewell.
“Goodwritingis
notanaturalgift.
Youhavetolearn
towritewell.
TIPS
FOR
WRITING
10
Readthe
Roman-Raphaelson
bookonwriting.
Readitthreetimes.
tweettip
Writethewayyoutalk.
Naturally.
tweettip
Useshortwords,
shortsentencesand
shortparagraphs.
tweettip
Neverusejargon
wordslikereconceptualize,
demassification,attitudinally,
judgmentally.
Theyarehallmarksof
pretense.
tweettip
Neverwritemorethan
twopagesonanysubject.
tweettip
Checkyourquotations.
tweettip
Neversendamemoon
thedayyouwriteit.
Readitaloudthenext
morning
— andtheneditit.
tweettip
Ifitissomething
important,geta
colleaguetoimproveit.
tweettip
Beforeyousendyour
letteroryourmemo,
makesureitiscrystal
clearwhatyouwantthe
recipienttodo.
tweettip
IfyouwantACTION,
don’twrite.
Goandtelltheguywhat
youwant.
tweettip
Thankyoufor
theinspiration.
Ireadthebook
I’m usingthetips
Theyhelpedme
runmycompany
It’scalledPrezly
LikeElvisPresley
It’scalledPrezly
Ouronlinetoolhelpsyou
shareyourbrands’stories
One-stoppublicrelations
toolforbrands
Learnmore

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