6. I begged, begged, PR professionals to
send video and multiple photos with
their news releases.
“ Clay Morgan,
Former editor, The Daily News Journal
source 〉
10. Press releases with multimedia
get viewed more
source 〉
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
11. !
In a research by PwR New Media, 79% of
journalists who responded say news
releases accompanied by a good image are
more likely to be picked up than those
without photos.
12. The more you can give journalists what
they need to be successful, the more
coverage you’ll get for your clients