1. Visual content such as images, videos, and infographics gets significantly more engagement on social media and increases the likelihood that press releases will be picked up by journalists by up to 10x. 2. Best practices for images include ensuring relevance over quality, obtaining proper permissions, using high resolution photos and captions. For video, it's best to use YouTube or Instagram and keep videos short while including source files. Infographics should be simple, clear with good data and target the right audience. 3. Organizations can create visual content themselves using tools like Adobe, PowerPoint, Canva or Placeit, or outsource to services like Visual.ly or 99designs.

1. WEBINAR
with visual
press releases10xviews

2. Jesse WynantsFrederik Vincx
design director customer success

3. ✔ Questions
✔ Follow-up

4. PRvisual
why you
need

5. Visual content gets shared a lot more

6. I begged, begged, PR professionals to
send video and multiple photos with
their news releases.
“ Clay Morgan,
Former editor, The Daily News Journal
source 〉

7. Tweets with images
get more clicks, favorites and retweets
+18%
+89%
+150%
source 〉

8. Facebook posts with images
get more likes and comments
+53%
+104%
source 〉

9. Articles with images
get viewed more
+94%
+150%
source 〉

10. Press releases with multimedia
get viewed more
source 〉
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…

11. !
In a research by PwR New Media, 79% of
journalists who responded say news
releases accompanied by a good image are
more likely to be picked up than those
without photos.

12. The more you can give journalists what
they need to be successful, the more
coverage you’ll get for your clients

13. coverage
Media

14. Best practices
for images

15. ✔ Relevance beats quality
✔ Get and give permission
✔ Use high-res photos
✔ Use captions
source 〉

16. Video best practices

17. ✔ Use YouTube, Instagram
✔ Keep it short
✔ Include source file
source 〉

18. Infographic best practices

19. ✔ Simplicity, clarity and good data
✔ Include the raw data
✔ Target to the right audience
source 〉

22. ✔ DIY
✔ Oursourcing

23. ✔ Adobe Creative suite
✔ Powerpoint templates
✔ Canva
✔ Placeit

24. ✔ Visual.ly
✔ 99 designs

25. Q&A

26. The easiest
way to share
your stories