A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
Earned media (article placements, media coverage, etc.) is an essential, and well-established part of the PR industry. It has always served an important role for both the contributor and the media that publishes that content; yet this symbiotic relationship has been rocked recently. Well-intended PR pros are venturing beyond only earned media, and embracing the PESO model.
The days of keeping the ad sales and editorial departments completely separate appear to be long gone - Learn why.
How to Write an Effective Press ReleaseSusan McMahon
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
Earned media (article placements, media coverage, etc.) is an essential, and well-established part of the PR industry. It has always served an important role for both the contributor and the media that publishes that content; yet this symbiotic relationship has been rocked recently. Well-intended PR pros are venturing beyond only earned media, and embracing the PESO model.
The days of keeping the ad sales and editorial departments completely separate appear to be long gone - Learn why.
How to Write an Effective Press ReleaseSusan McMahon
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
There are several different models and metrics used to evaluate PR campaigns, Napier take you through several to ensure you are evaluating your campaigns effectively.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
There are several different models and metrics used to evaluate PR campaigns, Napier take you through several to ensure you are evaluating your campaigns effectively.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Workshop Content and Social Media StrategyHarm Teunisse
This is a content & social media strategy workshop I've been executing at various companies worldwide. It covers creating a strategy and executing that strategy, next to offering simple tools for both beginner and experienced editors to get started making great content. Had great feedback on this presentation as it covers a lot of subjects without becoming to detailed to remember.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Success Secrets of the Online Marketing Superstars PR ebook by Barbara RozgonyiBARBARA ROZGONYI
The results you get from consistently focusing on PR [personality + reputation] can dramatically increase your visibility and reach, almost overnight. Written by Barbara Rozgonyi
While you can engage a PR [public relations] company to manage your personality and reputation, you don’t have to. In this chapter, you’ll learn about simple, powerful PR strategies designed to help you quickly attract more attention, clicks, and customers with the power of free publicity.
Discover why PR is the most underrated, yet most effective, strategy you can use to position your business as an industry leader quickly, economically and successfully.
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.
Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
PRstack 2 – A practical guide to modern PR tools and workflowPrezly
#PRstack is the largest crowd-sourced education effort in the history of PR practice.
This second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
You can order a print on http://www.prstack.co
Public relations needs more geeks.
It’s a new world of SEO, SEA, SMM, PPC,..
Can you keep up? It’s time to get your PR geek on.
Follow along for an overview of hacks to the PR workflow:
- Project management
- Email
- Pitching
- Outreach
- Keeping an overview
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Communication 2020 – Spokesperson conference visual summaryPrezly
Visual summary of a conference for spokespeople.
The presentations were about content, sharing and socializing is this new digital word – The New Normal.
The keynote by Peter Hinssen gave a glimpse of how this networked future might look, and what the implications might be for communication teams.
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
4 tips for improving your online newsroom by @prezlyPrezly
When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new brand journalism: the online newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.
The PR tool for pitching your media contacts: @prezlyPrezly
Prezly helps brands keep media as friends.
Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage.
Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.
A one-stop Public Relations tool: publish, pitch and track your stories.Prezly
Discover how you can get more visitors to your newsroom, get better at pitching your stories to media relations, and win time with one tool built for PR teams.
13 tips for public relations professionals on pitching journalists.
If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.
On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.
Visual summary of the presentations on the #com2020 conference for spokespeople and public relations pros. Speakers: @StevenVBe @SJDeputter @cdegrez @TomVdVreken @annemielemahieu @RyanHeathEU
Organised by http://www.khis.be
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. This is the main mistake
in media relations
Machine gun
Fly
3. Most brands use outdated tactics to
reach out to media.
This is does more harm than good,
giving the profession a bad reputation.
Machine gun
Fly
4. In this presentation:
Ban spray & pray media relations
Get to know your contacts
Create a rich story
Send multimedia pitches
Measure results
0
1
2
3
4
prezly
Why to:
How to:
5. Why do I care?
I’m a fulltime designer of tools
for PR professionals
Follow fritsbits
Follow my company prezly
22. How not to do it
Real example, keeping brand confidential
Subject:
Press release: Airline brand opens a base in Location
!
Dear journalist,
Attached you’ll find a press release about the arrival of airline
brand in Location.
If you’d like more info feel free to contact me.
23. How not to do it
Real example, keeping brand confidential
Noooooooooo!
24. How not to do it
Real example, keeping brand confidential
Irrelevant for journalist that received it
No personalisation
No clear value proposition for the journalist
All recipients in CC
Press release in heavy PDF attachment (1.5MB)
Media assets via Dropbox link at end of 5-page press release
37. Think visually.
Enrich your stories with images
and videos to increase interest
and engagement.
prezly
38. Press releases with multimedia
get viewed a lot more
+ 7.4x
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
prezly
9.7x
39. prezly
9.7x
!
79% of journalists say news releases
accompanied by a good image are more likely
to be picked up than those without photos.
source 〉
40. The more you can give journalists what
they need to be successful, the more
coverage you’ll get.
prezly
41. Read our
complete guide to visual press releases
prezly
Creating visuals can be daunting
42. Think beyond journalists.
Tell stories, not just for the
traditional press, but for
consumers, bloggers, social media
influencers, and anyone who’s
interested.
prezly
43. email
pitch
+
social
prezly
+
web
Publish stories on your
online newsroom.
Having social media press
releases makes it easy for
people to share your stories
and for people to find them
via search engines.
Traffic distribution on
social media newsroom
44. An example social media press release
prezly
✔ High resolution photos
✔ Infographics
✔ Low resolution image previews
✔ One-click visual downloads
view
✔ Easy to share on social,
A PR CRM like Prezly automatically including detects visuals
the
social profiles of your media contacts.
✔ Works well on mobile devices
✔ Optimised for search engines
45. Don’t reinvent the wheel
get a free mobile
social media
news template
Download
47. Publishing a your story online
is just the first step.
You should still pitch to relevant influencers
to make sure they know about it.
48. Use a pitching tool that integrates
with your newsroom
This way you can
easily share your stories in multimedia
and get integrated analytics
Try my PR pitching tool Prezly
49. An example multimedia pitch
prezly
A PR CRM like Prezly automatically detects the
✔ Personalised intro ✔ Multimedia previews
50. 4%
59%
37%
2-3 sentences 2-3 paragraphs
500 words 1,000 words
prezly
The perfect media pitch
according to 25k journalists
What is your ideal pitch length?
51. Lack of personalization
Too lengthy
Bad timing
Confusing subject line
Large attachments 2,9
10,4
15,4
21,9
28,7
Aside from irrelevant subject matter, what factor is
most likely to make you immediately reject a pitch?
prezly
source 〉
52. prezly
Keep it short and personalise.
Include media assets.
54. From:
1
A specific ‘from line’
Frederik from Prezly
prezly
This tells you who the email is coming from, as well as which
company I work for… all before you even open my email.
55. Subject:
2
A short and clear subject line
Relevant, timely & inspire curiosity
33% open email based on subject line alone.
Keep it to 50 characters or less.
list of best practices drawn from analysing 200 million emails
prezly
56. Body:
3
A brief & relevant introduction
I saw your tweet about Gen Y
employees and thought you might like
to learn the surprising results of a new
study.
Who you are and why you’re reaching out.
Tie it to something personal.
prezly
57. Body:
4
A value proposition
Your latest article about Gen Y got a lot
of buzz. Sharing the results of this
study could be a great follow-up for
your readers.
What’s in it for them?
prezly
58. Body:
5
Multimedia previews
News with multimedia gets viewed up to 10 times more
prezly
source 〉
59. Body:
6
A clear next step
I’d love to answer any questions you
have about the study. Can we talk for
15 minutes sometime next week?
frederik@prezly.com
+320472656889
All contact info
prezly
68. Use these insights to get to know your
contacts better.
Make it a habit to review the email behaviour of
your contacts regularly. If your contacts aren’t
opening and clicking on your pitches anymore,
please, stop spamming them.