TIPSFOR
PITCHING
REPORTERS
13
Theseareone
journalist’s
impressionsof
whatisgoodPR
andbadPR
Notthatjournalist
TIPSFOR
PITCHING
REPORTERS
13
MikalE.Belicove
Forbescontributer
It’stheadviceof
TIPSFOR
PITCHING
REPORTERS
13
Igetnolessthantwodozen
emailsadayfrom outfitslike
yours,seekingsomecoverage
oftheircompanyorproductin
anarticlethey’rehopingI’ll
craftandthenpublish.
THEPITCHESTHATI
RECEIVEAREFATALLY
FLAWED
TIPSFOR
PITCHING
REPORTERS
13
Referencesomeone
else’sdatatoback
upyourclaims
tweettip
Don’ttellabout
othercoverage
ofyournews
tweettip
Letmeknow
whoyour
competitorsare
tweettip
Don’tgiveme
thedetailsof
yourcompany
Xmasparty
tweettip
Givemeplenty
ofleadtime
tweettip
Don’trelyona
shotgunapproach
tweettip
Personalize
yourpitch
tweettip
Don’tpuffup
yourpressrelease
tweettip
Keepinmindthe
‘Matthew effect’
moreinfo
tweettip
Don’tpitch
inpublic
tweettip
Considermy
workload
tweettip
Don’tnitpick
whenitcomes
tocorrections
tweettip
Helpme
helpyou
tweettip
TIPSFOR
PITCHING
REPORTERS
13 Ifyoufollow thesetips,
youshouldfindthatyour
relationshipwiththefolks
whowriteforalivingwill
improve.
Andthatwillimproveyour
company’searnedmedia.
Learnmore
Presentationby
Prezly
Thetoolthathelpsyoushare
storieswithyourmediarelations