Mozu's Director of Product Marketing, Mike Haze, and IDC's Senior Research Analyst, Miya Knights discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. Watch the webinar replay here: http://info.mozu.com/webinar-omni-channel-strategy-connected-consumer.html

1. Freedom from IT: How to Give
Power Back To Marketing &
Merchandising Teams
Presented by Sponsored by

2. #HolidayCCS
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BrightTALK

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Today’s Panelists
Miya Knights
Senior Research Analyst,
IDC Retail Insights
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Mike Haze
Director Of Product
Management,
Mozu

7. Freedom from IT:
How to Give Power Back To
Marketing & Merchandising Teams
Miya Knights, Senior Research Analyst
IDC Retail Insights,
Thursday, 18th September 2014

8. The changing enterprise IT landscape
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 8

9. New bases of competition
5 ‘I’ consumers
• Instrumented
• Informed
• Interconnected
• Shopping apps
• Living apps
• Omnichannel
• Commerce
• Transparency
• Offer Orchestration
• Analytics
• Next Best Action
• Socialytics
• Collective Intelligence
Social merchant
Stores as Centers
for Omnichannel
Orchestration
Collaboration
#1: Four pillars of the 3rd platform—
big data, cloud, social, and mobile
— will accelerate transformation of retailing

10. The Five “I” Shopper
 Instrumented - Through
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
mobile devices
 Informed – Through
“Always-on” internet access
 Interconnected – Through
social communities
 In-place – In-store, in
public, or at home
 Immediate – In their ability
to take action

11. Customer Centric Transformation
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12. Customer Centric Transformation - Inhibitors
• Conflicting C-level initiatives put
pressure on ability of IT to keep pace
Investment
Priorities
• Demand for real-time analytics
• Mobile engagement imperatives
Pace of change
• Speed and quality of customer insight
stymied by lack of analytical agility
Poor IT/LOB
collaboration

13. The Omni-channel Consumer
influences new retail IT model – O3
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13

14. Omni-channel Commerce Pulse
Marketing Merchandising
Loyalty Analytics
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 14

15. Omni-commerce Digital Checklist
Intuitive
interface

16. Thank You!
Miya Knights
Senior Research Analyst
IDC Retail Insights
mknights@idc.com
+44 (0) 20 8987 7174 (office)
Twitter: @mazzaknights
Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of
IDC, copyright 2014. Reproduction is forbidden unless authorized;
Contact permissions@idc.com for information. All rights reserved.
© IDC Retail Insights Visit us at IDC-ri.com 16

17. PUTTING CONTROL IN THE HANDS OF MARKETERS
Confidential and Proprietary Information

18. Confidential and Proprietary Information
Showcase: Mystic Sports
Jenny
Head of Commerce, Mystic Sports

19. Confidential and Proprietary Information
Relevant Customer Engagement

20. Scaling to Deliver Relevant Customer
Engagement
Confidential and Proprietary Information
MASTER CATALOG

21. Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER
Customer receives discount based on unique shopping
habits

22. Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER
Customer receives discount based on specific shopping
actions
30% Discount HIGH VALUE CUSTOMER
Customer receives unique discount based on shopping history

23. Empowering Marketing & Merchandisers
Business users should demand the power to deliver better, more relevant experiences that
convert.
Confidential and Proprietary Information
Site and
Channel Definition
v
Promotion
Management
Customer
Data
Management
Catalog
Management

24. Confidential and Proprietary Information
Mozu Overview
 Converge
Commerce +
Content
 Predictable
Pricing
 Multi-Brand,
Multi-Site
 Omni-Channel
Capabilities
 Mobile by
design
 API-first
 Multi-Tenant
SaaS
 Open Source
SDKs
Built for Business Designed for Innovation

25. Curious to see how Limitless Commerce
can empower your marketing team?
Confidential and Proprietary Information
Let us show you.
Request a demo at mozu.com

26. #HolidayCCS
Q&A

27. #HolidayCCS
Q & A
Miya Knights
Senior Research Analyst,
IDC Retail Insights
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Mike Haze
Director Of Product
Management,
Mozu

28. Thank You For Joining Us
The next Holiday Connected Consumer Series session…
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