This document provides information about Info CheckPoint, a B2B marketing database provider. It summarizes their offerings as follows: Info CheckPoint provides large, customized databases and an advanced online search application to help companies identify target customers. Their databases contain over 20 million contacts across various industries. They ensure data quality through verification and validation processes. Info CheckPoint also integrates with CRM systems like Salesforce to enable targeted communication and improve marketing ROI.

1. Info CheckPoint

2.  Existing Users - Serve as Validation and optimistically
sway you to upgrade
 Considering Subscription –Hopefully swing you in our
favor
 Others – Good to know information
 Those Yawning– We hope your marketing dollar is
wisely spent!

3.  Who We Are
 What We Offer – Customized Solutions
 Info CheckPoint Advantage
◦ Power Packed Databases
◦ Customer Centric Databases
◦ Data Quality
◦ Online Search Application
 ABCD of B2B Marketing – The Info CheckPoint
Way

4. Info CheckPoint

5. A B2B Marketing Database Provider
Leverage Business Growth
Driven, directed and dynamic databases
Quality data which translate to invaluable
information
An advanced search application that allows
instant access and provides segmented data to
facilitate targeted communication
We
Provide

6. Info CheckPoint
Provides Data That Is
The road to accelerating your marketing ROI begins with
obtaining a segmented and targeted database.
CLEAN as in verified and
validated
GREEN as in it allows for
efficient usage
LEAN as in it produces
results suited to the
objectives of your company.

7. Customized Solutions

8.  How do you make deals with sales ready
leads $$$
 How to make “offers that cannot be refused”
Don’t rely only on marketers for sales-ready
leads.
Rely on your ‘customer-centric’ database!

9. It’s not about the number of calls you make,
but how many calls translate to wining deals.
Don’t Just Call, Connect with Customers!

10. It’s not about how big your database is, it is
about finding the right person to generate
interest for your business
It is about WHO you contact and not about
HOW MANY people you contact!

11. BUSINESS DEVELOPMENT & SALES
 Right Lead to Right Rep
 Right Email at the Right Time
 Customize, Flexible Sales Workflow
 Monitor KPI Dashboard and Custom Reporting
TELEMARKETING tactics to promote your business
TELEPROSPECTING techniques to find the right person to generate interest

12.  Does your current, online B2B marketing mix meet
sales demands?
 Do you adopt a customer-centric approach to
deliver targeted campaigns?
 Can you measure the effectiveness of your online
campaign effectiveness?
Give customers what they NEED and not what they
WANT
Stay in Sync
Increase ROMI!

13. MARKETING
 Niche Data Segments – Connect with people who matter.
 Advanced Search Application – Get in touch with people who want to buy
from you.
 CRM Integration – Make your nurturing plan relevant.

14.  There are 45 million people who switch jobs and
0.7 million companies formed every year.
 How do you keep up with changes?
 How do you source and recruit the perfect
candidate?
Stay ahead of change.
Find the right person for the right job!

15. RECRUITMENT
 Our databases are segmented – Easily identify the perfect group of
candidates.
 We have an advanced search application –Obtain granular results through
detailed drill down options. Save on time, resources and dollars with relevant
contacts.
 View and save – Access, view and save your data without having to wait for
hours for it to download.

16.  Do you have databases that go beyond business card
intel?
 Have you integrated your database with CRM
applications?
 Do you use an intelligent and advanced search
application tool ?
Adopt an intelligent, intuitive and integrated
approach
Improve marketing ROI!

17. ENTERPRISE
 Databases that go beyond business card intel – Improve productivity, drive
business impact, enhance database value and increase ROI.
 Easy integration of database with CRM application - Implement coherent
nurturing strategies and action plans.
 An intelligent and advanced search application tool – Obtain granular results
that are relevant.

18. How can we reduce your marketing budget?

19.  Is your database returning ROI and making money
for the company?
 Are you still spending Marketing Dollars on dead
leads?
 How can we reduce your marketing budget?
 What is your marketing budget anyway?
We all know how difficult it is to answer them,
especially when a demanding CFO asks!

20. DO YOU THINK
Contacting a CMO to market a cutting edge
Application going to get you anywhere?
Or
is contacting a CTO more relevant?

21.  Power Packed and Customer Centric Databases
 Data Quality - data that is verified, validated,
accurate, current, relevant and hygienic.
 Online Search Application - an intelligent and
intuitive online search interface to gain instant
access to niche contacts.
Identify Your High Value Customers

23. Amplify Your Target Market

24. Database Size
 20+ Million Contacts
 6+ Million Companies
 18,000+ Industries
 180 + Million Consumer Database

25. Database Scope
 Let your database develop marketing
strategies
 Gain actionable customer segments
 Conduct targeted campaigns
 Improve customer satisfaction
 Drive marketing ROI and profits

26. Database Scope
Obtain niche contacts who are
◦ Relevant
◦ Opted-in
◦ White listed
◦ Active Subscribers

27. Don’t Let Big Data Defeat Your Database!
Widen the scope of your market with power
packed databases

28. Don't Be Yourself, Be Your Customer!

29.  89 billion is the number of business emails sent and
received everyday in 2012!
 143 billion is the estimated figure of emails that will be
sent and received everyday by 2016!
Source: The Radicati Group, Inc. (A Technology Market Research Firm)
No matter what new marketing channels
emerge,
Email Marketing will be the preferred medium
Not because it is the easiest, because it
works!

30.  Connect with B2B Buyers
 Know the ‘Why, What and How’ of Your
Customer?
 Put Your Market back into Marketing
Use Segmented and Customer Centric
Databases
Enable Targeted Communication

31. Spend Marketing Dollars on
Customers That Count!

32. THINK DATA IS FREE?
Do you know how much
POOR B2B DATA COSTS THE US
ECONOMY?
A staggering $3.1 trillion a year!
Source: A recent report by Artemis Ventures

33. Be Fresh, Be Relevant or Be Outdated
Source:- Seminar by John M. Coe, President and Founder of The Sales and Marketing Institute on ‘B2B Data Decay – The Untold Story’
65.80%
42.90%
41.90%
37.30%
34.20%
3.80%
Change in Job Function
Change in Phone Number
Change in Address
Change in Email Address
Change in Company Name
Change in Name

34. Verified Data
Facebook, eBay, YouTube, Craigslist, you name it they all
rely on tele-verified accounts to improve credibility.
 We don’t have ‘bots’ or auto tele-dialers verifying data
 We have experienced expert tele-verification specialists
We adopt a technology driven, scientifically
based and manually validated comprehensive
data verification process.

35. Accurate Data
 Contacts are updated regularly (every 90
days).
 Crowd-sourced data is verified and validated
before being added to the database
 Users are encouraged to update details to
ensure data is as fresh and updated.

37. Don’t Let Data Quality Affect Your
Bottom Line!
Utilize Data Quality Tools, Techniques and
Tactics

38. Search Through Million Contacts and Identify Your
High Value Customers

39.  Accessibility - View and save results without spending time
downloading large amount of data.
 Granularity - Search with detailed drill options and
categories.
 Relevancy – Our results are precise and accurately based on
the search criteria.
Obtain results that represent your target
market the best.

40.  Ease of Navigation - The search tool is user friendly and
simple to use.
 Advanced Search Options – Select from detailed categories
with advanced search features.
 Specialization by Industry, SIC Codes – A detailed selection
criteria provides a customized list.
It is better to have a small yet niche database
with relevant contacts than a huge
irrelevant list.

41.  Loading Time of Application and Results
We value your time. Our search application loads instantly and
search results are available within seconds.
 Intelligence and Intuitiveness
Use a search application that is intelligent, intuitive and gauges
the requirement. Enable better and faster decision making.

42.  Automate to Personalize
 Integrate with CRM Applications
Essential in managing customer relationships. Integrate your
database with Salesforce.com. Gain leverage of instant data
availability through the enterprise wide, cloud computing
company.
 Reach out through all Customer Touch Points
We have LinkedIn Integration to get you connected with
contacts through professional social networking.

43.  Relevancy
 Granularity
 Data Quality
 Ease of Navigation
 Advanced Search Options
 Information on Verification
 Intelligence and Intuitiveness
 Integration with CRM Application

44. THE INFO CHECKPOINT WAY

46.  Automation - easily integrate your database with one of the leading CRM applications,
Salesforce.com.
 Big Data - our extensive databases are business intelligence tools that are functional, flexible,
reliable, cost effective and credible.
 Crowdsourcing - user generated information is verified and validated before it is updated to
the master database. Users are encouraged to constantly update information provided.
 Curation - we use scientifically based and technology driven techniques of data verification to
ensure that crowdsourced data is curated to translate into business intelligence.
 Data Quality - data quality takes precedence of quantity and our power packed databases
provide classified information.
 Database Marketing - we adopt best practice approaches in marketing and database
management.

47. Our databases are designed around your
business requirements to:
Develop marketing strategies
Gain actionable customer segments
Improve customer satisfaction
Drive marketing ROI!

48. “Perhaps it pays to promise less instead, to
radically change expectations and to reset
what it means to deliver on the PROMISE OF
DELIGHT.”
Seth Godin

49. Gain a ROI Intelligent B2B Database
Intelligent | Intuitive | Integrated
INFO CHECKPOINT
John Howard
VP & Head of Business Development
415-226-1490