This document proposes a mobile data sponsorship solution using the Salesforce platform to enable a new value chain where enterprises sponsor mobile data for their customers. It would allow enterprises to give customers free access to specific content and services on their mobile devices, removing a barrier to customer engagement. The solution aims to meet customer expectations for ubiquitous engagements, leverage the popularity of mobile devices, and overcome challenges of limited mobile data capacity. It would integrate partners' technologies to enable end-to-end processes from offer design to sponsored data usage.
Salesforce Application Lifecycle Management presented to EA Forum by Sam Garf...Sam Garforth
Sam Garforth presented this at the Salesforce Enterprise Architect Forum on January 12th 2017. It covers governance and best practices for developing, deploying and supporting applications running on the Salesforce platform, whether these be apps or configurations of Sales or Service Cloud or Communities.
Marlabs Service Offerings include Application Development & Maintenance, Microsoft service offerings, Java development platform, Enterprise Application Services, Enterprise Transformation, Legacy Migration and SOA Capabilities, DW, Business Intelligence & Analytics, Enterprise Social Network Services, mobile, UI/UX – Usability Engineering, Digital Asset Management (DAM), SAP Solutions/Services, Salesforce.com, Testing Services, Infrastructure Services, and Cyber Threat Management Service
Salesforce Template. please refer to any Salesforce language for terms of use. Sharing for other Trailblazers who have asked to use this template for Salesforce-related presentations.
History of IT Service Management Practices and StandardsRob Akershoek
Evolution of IT service management practices and standards from Top Gun 1 (around 1990) to Top Gun Maverick (2022)
How did the IT management evolve since 1990? When were key standards and practices introduced?
The IT management market has significantly evolved over the last few years e.g. introducing DevOps, Continuous Delivery, Agile Development, SRE and IT4IT. Managing this new multi-vendor ecosystem consisting of cloud, containers and micro-services.
Managing this new digital reality requires you to combine various practices into one integrated Digital Operating Model, to optimize end-to-end IT value streams.
Salesforce Training will cover salesforce development training and salesforce administration training by Keylabs.
http://www.keylabstraining.com/salesforce-online-training-hyderabad-bangalore
Salesforce is a world leader on demand customer relationship management tool. Salesforce.com is also known as Customer Relationship Management (CRM).
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Event Monitoring: Use Powerful Insights to Improve Performance and SecurityDreamforce
Salesforce runs its business on Salesforce, but it supports its business using log data to the tune of three terabytes of data per day, per pod. Log data answers questions like who's logging in, who's downloading the customer list, which Visualforce pages are the slowest, which API versions you should upgrade, who's adopting Salesforce and how, and much, much more. Event Monitoring - part of Salesforce Shield is now generally available to provide insights into your org activity like never before. Join us to learn how you can use this built-in premium service to support your organization with powerful insights. Watch the video now: https://www.youtube.com/watch?v=QlESjd5aNDY
ValueFlowIT: A new IT Operating Model EmergesDavid Favelle
ValueFlow IT has synthesised the old and the new of IT management frameworks into a multi-speed operating model. This accommodates the different pace layers (thanks Gartner) of the portfolio and tunes the IT organisational structures processes and tools.
S/4HANA Migration Challenges and Use Cases WorkshopCelonis
Do you have questions about your S/4HANA initiative and how Celonis can help? Join us for part one of a special session where Celonis professionals will be on hand to listen to your concerns and suggestions. Then join us tomorrow at 3:30 PM for part two, where we'll discuss solutions!
NOTE: This session is for existing Celonis customers
Presenters:
Dr. Pol Schumacher, Distinguished Data Scientist, Celonis
Peter Budweiser, Data Scientist | Solution Engineer, Celonis
Tina Menke, Data Science & Management Consultant
Salesforce Application Lifecycle Management presented to EA Forum by Sam Garf...Sam Garforth
Sam Garforth presented this at the Salesforce Enterprise Architect Forum on January 12th 2017. It covers governance and best practices for developing, deploying and supporting applications running on the Salesforce platform, whether these be apps or configurations of Sales or Service Cloud or Communities.
Marlabs Service Offerings include Application Development & Maintenance, Microsoft service offerings, Java development platform, Enterprise Application Services, Enterprise Transformation, Legacy Migration and SOA Capabilities, DW, Business Intelligence & Analytics, Enterprise Social Network Services, mobile, UI/UX – Usability Engineering, Digital Asset Management (DAM), SAP Solutions/Services, Salesforce.com, Testing Services, Infrastructure Services, and Cyber Threat Management Service
Salesforce Template. please refer to any Salesforce language for terms of use. Sharing for other Trailblazers who have asked to use this template for Salesforce-related presentations.
History of IT Service Management Practices and StandardsRob Akershoek
Evolution of IT service management practices and standards from Top Gun 1 (around 1990) to Top Gun Maverick (2022)
How did the IT management evolve since 1990? When were key standards and practices introduced?
The IT management market has significantly evolved over the last few years e.g. introducing DevOps, Continuous Delivery, Agile Development, SRE and IT4IT. Managing this new multi-vendor ecosystem consisting of cloud, containers and micro-services.
Managing this new digital reality requires you to combine various practices into one integrated Digital Operating Model, to optimize end-to-end IT value streams.
Salesforce Training will cover salesforce development training and salesforce administration training by Keylabs.
http://www.keylabstraining.com/salesforce-online-training-hyderabad-bangalore
Salesforce is a world leader on demand customer relationship management tool. Salesforce.com is also known as Customer Relationship Management (CRM).
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salesforce online training,
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Event Monitoring: Use Powerful Insights to Improve Performance and SecurityDreamforce
Salesforce runs its business on Salesforce, but it supports its business using log data to the tune of three terabytes of data per day, per pod. Log data answers questions like who's logging in, who's downloading the customer list, which Visualforce pages are the slowest, which API versions you should upgrade, who's adopting Salesforce and how, and much, much more. Event Monitoring - part of Salesforce Shield is now generally available to provide insights into your org activity like never before. Join us to learn how you can use this built-in premium service to support your organization with powerful insights. Watch the video now: https://www.youtube.com/watch?v=QlESjd5aNDY
ValueFlowIT: A new IT Operating Model EmergesDavid Favelle
ValueFlow IT has synthesised the old and the new of IT management frameworks into a multi-speed operating model. This accommodates the different pace layers (thanks Gartner) of the portfolio and tunes the IT organisational structures processes and tools.
S/4HANA Migration Challenges and Use Cases WorkshopCelonis
Do you have questions about your S/4HANA initiative and how Celonis can help? Join us for part one of a special session where Celonis professionals will be on hand to listen to your concerns and suggestions. Then join us tomorrow at 3:30 PM for part two, where we'll discuss solutions!
NOTE: This session is for existing Celonis customers
Presenters:
Dr. Pol Schumacher, Distinguished Data Scientist, Celonis
Peter Budweiser, Data Scientist | Solution Engineer, Celonis
Tina Menke, Data Science & Management Consultant
An introduction to Salesforce Commerce Cloud Development, this talk has been presented at Dreamforce, Melbourne Developer Group & Hyderabad Developer Groups in year 2018
Organisations using Salesforce will inevitably accumulate technical debt over time. It’s a costly side effect of growth, and to manage it successfully, these organisations need to not only remove their existing debt but also understand its causes and develop a plan to manage it in the future.
To find out more about the key areas you need to cover to carry out a successful technical debt assessment in the Salesforce platform watch our on-demand webinar:
https://www.whishworks.com/event/recording-performing-a-successful-technical-debt-assessment-in-salesforce/
Key topics
– What is technical debt
– Causes of technical debt in Salesforce
– Key areas to assess
– Common tools for diagnosis
– Technical debt assessment results & reporting
Salesforce Training For Beginners | Salesforce Tutorial | Salesforce Training...Edureka!
This Salesforce Training tutorial is all you need to learn about Salesforce. It is ideal for both beginners and professionals who want to understand the various Salesforce cloud services. Below are topics covered in this tutorial:
1. Why is Salesforce popular & in-demand?
2. Advantages: On-premise vs. Cloud
3. Where does Salesforce fit in the cloud model?
4. Various Salesforce Cloud Services
5. Salesforce architecture
6. Demo: Sales Cloud & Service Cloud
Using Models for Incident, Change, Problem and Request Fulfillment ManagementITSM Academy, Inc.
Using Models for Incident, Change, Problem and Request Fulfillment Management
Developing pre-defined, proceduralized models for different types of Incidents, Change, Problems and Requests make processes more efficient and effective. This webinar will take a look at the different types of models and how they can be a powerful tool for managing services.
Understanding the Salesforce Architecture: How We Do the Magic We DoSalesforce Developers
Join us for a deep dive into the architecture of the Salesforce1 Platform. We'll explain how multitenancy actually works and how it affects you as a Salesforce customer. By understanding the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session, you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
Object Oriented Business Capability Map - IIBA 2022 - Draft.pptxAustraliaChapterIIBA
Join IIBA® Melbourne as they host an online event specifically on how to develop business capability maps.
About this event
Ever wondered how to develop business capability maps? or perhaps you need a refresher?
Join Mohammad Mirkarimi Senior Business Architect at Capsifi and David Grindlay Principal Business Architect at Capsifi as they guide us through this session.
Captivated by art, science and business - Mohammad is trying to bring these three together. Moh is a drummer, a physics and biology enthusiast, and a business architect and analyst. He has studied Engineering, Business Management and Finance in academia. Also, equipped with IIBA, TOGAF and The Business Architecture Guild bodies of knowledge. Moh has worked as team member, leader and visionary in Management Consulting, Banking, Wealth, Insurance, Government, Telecom and Education industries.
With over 15 years of experience implementing software, David started his career as a business analyst in South Africa primarily in the financial services – insurance industry. In 2014 he moved over to Australia where he really started to observe the notorious gap between business strategies and project roadmaps as well as the downstream implications. More recently in his career, he gained broader exposure to other industries (Retail, Financial Services, Government and Hospitality) helping to structurally decompose business strategies, define the business landscape and help project teams (Business and Technical) realise and align on their common purpose. Today, David considers himself a Business Architect, doing whatever it takes to help companies realise their vision.
This session will contain two parts:
The first part is about learning the basics. There will also be time to review some theoretical stuff – but we promise it won’t be boring! We’ll review The Business Architecture Guild’s view by taking an Object-oriented approach to developing a business capability map
In the second part, we’ll pick a business (a simple one for this exercise, e.g. local cafe) and apply what we’ve studied to develop a business capability map for the chosen business.
At the end of the session, there will be time to share our learnings!
ServiceNow® IT Service Management (ITSM) provides a modern service management solution in the cloud. ServiceNow’s system of action allows you to consolidate tools, transform the way you deliver services, and improve the customer experience.
Overview of current integration & examples of future additional alignment to deliver higher value for both ServiceNow and AppDynamics.
With AppDynamics and ServiceNow on your application:
– Automate ticket creation process into ServiceNow – Reduce troubleshooting time
and minimize impact on your application
– Intelligent alerting – Dynamic baselines generate alerts only when performance
deviates from normal behavior. No more alert storming
– Full call stack analysis – Quickly identify the root cause of performance issues
with code-level diagnostics
Manage Development in Your Org with Salesforce Governance FrameworkSalesforce Developers
As your team creates more apps in your Salesforce Org, you're faced with a new set of challenges: managing a well-designed org. Join us to learn about using the practices defined in the Salesforce Governance framework, and the set of tools available for managing issues such as security, coding standards, decisions over declarative verses Apex apps, design standards, overall Org strategy, and change control. By applying these best practices, your team can continue to grow your apps to meet the continuing challenges of your company.
How to monetize and generate revenues from data services in a competitive marketcVidya Networks
Presentation on the topic of “How to monetize and generate revenues from data services in a competitive market", held by Ms. Amit Daniel, cVidya’s EVP of Marketing and Business Development, during the Pricing Mobile Data 2013 event.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
An introduction to Salesforce Commerce Cloud Development, this talk has been presented at Dreamforce, Melbourne Developer Group & Hyderabad Developer Groups in year 2018
Organisations using Salesforce will inevitably accumulate technical debt over time. It’s a costly side effect of growth, and to manage it successfully, these organisations need to not only remove their existing debt but also understand its causes and develop a plan to manage it in the future.
To find out more about the key areas you need to cover to carry out a successful technical debt assessment in the Salesforce platform watch our on-demand webinar:
https://www.whishworks.com/event/recording-performing-a-successful-technical-debt-assessment-in-salesforce/
Key topics
– What is technical debt
– Causes of technical debt in Salesforce
– Key areas to assess
– Common tools for diagnosis
– Technical debt assessment results & reporting
Salesforce Training For Beginners | Salesforce Tutorial | Salesforce Training...Edureka!
This Salesforce Training tutorial is all you need to learn about Salesforce. It is ideal for both beginners and professionals who want to understand the various Salesforce cloud services. Below are topics covered in this tutorial:
1. Why is Salesforce popular & in-demand?
2. Advantages: On-premise vs. Cloud
3. Where does Salesforce fit in the cloud model?
4. Various Salesforce Cloud Services
5. Salesforce architecture
6. Demo: Sales Cloud & Service Cloud
Using Models for Incident, Change, Problem and Request Fulfillment ManagementITSM Academy, Inc.
Using Models for Incident, Change, Problem and Request Fulfillment Management
Developing pre-defined, proceduralized models for different types of Incidents, Change, Problems and Requests make processes more efficient and effective. This webinar will take a look at the different types of models and how they can be a powerful tool for managing services.
Understanding the Salesforce Architecture: How We Do the Magic We DoSalesforce Developers
Join us for a deep dive into the architecture of the Salesforce1 Platform. We'll explain how multitenancy actually works and how it affects you as a Salesforce customer. By understanding the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session, you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
Object Oriented Business Capability Map - IIBA 2022 - Draft.pptxAustraliaChapterIIBA
Join IIBA® Melbourne as they host an online event specifically on how to develop business capability maps.
About this event
Ever wondered how to develop business capability maps? or perhaps you need a refresher?
Join Mohammad Mirkarimi Senior Business Architect at Capsifi and David Grindlay Principal Business Architect at Capsifi as they guide us through this session.
Captivated by art, science and business - Mohammad is trying to bring these three together. Moh is a drummer, a physics and biology enthusiast, and a business architect and analyst. He has studied Engineering, Business Management and Finance in academia. Also, equipped with IIBA, TOGAF and The Business Architecture Guild bodies of knowledge. Moh has worked as team member, leader and visionary in Management Consulting, Banking, Wealth, Insurance, Government, Telecom and Education industries.
With over 15 years of experience implementing software, David started his career as a business analyst in South Africa primarily in the financial services – insurance industry. In 2014 he moved over to Australia where he really started to observe the notorious gap between business strategies and project roadmaps as well as the downstream implications. More recently in his career, he gained broader exposure to other industries (Retail, Financial Services, Government and Hospitality) helping to structurally decompose business strategies, define the business landscape and help project teams (Business and Technical) realise and align on their common purpose. Today, David considers himself a Business Architect, doing whatever it takes to help companies realise their vision.
This session will contain two parts:
The first part is about learning the basics. There will also be time to review some theoretical stuff – but we promise it won’t be boring! We’ll review The Business Architecture Guild’s view by taking an Object-oriented approach to developing a business capability map
In the second part, we’ll pick a business (a simple one for this exercise, e.g. local cafe) and apply what we’ve studied to develop a business capability map for the chosen business.
At the end of the session, there will be time to share our learnings!
ServiceNow® IT Service Management (ITSM) provides a modern service management solution in the cloud. ServiceNow’s system of action allows you to consolidate tools, transform the way you deliver services, and improve the customer experience.
Overview of current integration & examples of future additional alignment to deliver higher value for both ServiceNow and AppDynamics.
With AppDynamics and ServiceNow on your application:
– Automate ticket creation process into ServiceNow – Reduce troubleshooting time
and minimize impact on your application
– Intelligent alerting – Dynamic baselines generate alerts only when performance
deviates from normal behavior. No more alert storming
– Full call stack analysis – Quickly identify the root cause of performance issues
with code-level diagnostics
Manage Development in Your Org with Salesforce Governance FrameworkSalesforce Developers
As your team creates more apps in your Salesforce Org, you're faced with a new set of challenges: managing a well-designed org. Join us to learn about using the practices defined in the Salesforce Governance framework, and the set of tools available for managing issues such as security, coding standards, decisions over declarative verses Apex apps, design standards, overall Org strategy, and change control. By applying these best practices, your team can continue to grow your apps to meet the continuing challenges of your company.
How to monetize and generate revenues from data services in a competitive marketcVidya Networks
Presentation on the topic of “How to monetize and generate revenues from data services in a competitive market", held by Ms. Amit Daniel, cVidya’s EVP of Marketing and Business Development, during the Pricing Mobile Data 2013 event.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
Driving Better Products with Customer Intelligence Cloudera, Inc.
In today’s fast moving world, the ability to capture and process massive amounts of data and make valuable insights is key to gaining a competitive advantage. For RingCentral, a leader in Unified Communications, this is very true since they work with over 350,000 organizations worldwide. With such scale, it can be difficult to address quality issues when they appear while supporting additional calls.
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
Cómo gestionar mi estrategia social para atención a clientes.
Diseñando nuevas estrategias de Marketing para entregar un
servicio al cliente de excelencia.
Taller impartido por Simón Torres, Oracle Pre-Sales Consultants, CX y César Garduño, Oracle Pre-Sales Consultants, CX
Today it's all about the customer. And right after customer focused initiatives, business and technology leaders are prioritising the ability to improve innovation. They know that the disruptions they face in the age of the customer will not be addressed with business as usual. Innovation has been elevated to an initiative, which means that executives are focused on it.
Identity and IoT are the first steps to be taken to ensure that the initiatives are pivotal in their success. Being able to verify identity - both of people and of things - is critical for the IoT: Are they real? Are they who they say they are? Where are they? What are they able to do? While machines do not care about privacy, they - and their owners and operators - do care about who is able to program, operate, or control them.
In this presentation, Tim Sheedy will discuss how organisations are tackling the challenges of the IoT and customer first initiatives and how identity is playing an ever-increasing role in their success.
Digital transformation at the Regional Innovation Board, October 2015Sven Denecken
Where to go for more information on Digital Transformation:
Blog series on Digital Transformation
http://scn.sap.com/community/cloud/blog/2015/01/17/digital-transformation-series-the-wrap
openSAP MOOC course on Digital Transformation
https://open.sap.com/courses/dit1
Blog series on Digital Transformation use cases with S/4HANA
http://scn.sap.com/community/s4hana/blog/2015/07/13/s4hana--the-use-case-series--intro
openSAP MOOC course on use cases S/4HANA
https://open.sap.com/courses/s4h3
Changing audience expectations means your marketing message needs to be consistent, in context, personal and relevant, irrespective of what channel your listener uses. Without it, your customer sales, retention, spend and lifetime value all suffer. So, you market, yet which marketing channel is most effective? To understand and anticipate your audience’ needs, you need a real-time 360-degree customer view. Creating it requires torrents of new, structured as well as unstructured data in addition to the means to derive insight from it. That’s where most organisations falter.
Redefine the Delivery of Financial Services Journeys That Clients LOVE! [inQu...Antony Adelaar
This is the slideware used in a live inQuba & Microsoft webinar hosted on the 23rd of September 2020.
Recording here: https://youtu.be/J89zWhnpCb4
Do you want to learn how to use digital platforms in the FSI industry to stay relevant to your customers in the Digital Economy?
Join inQuba MD, Trent Rossini, and Microsoft FSI Sales Lead, Servaas Venter, in an upcoming webinar, where you’ll learn:
• When and why customers are likely to lapse
• How to nudge customers to achieve their signup goals
• The actions you can take to retain high risk customers
• How to obtain continuous customer feedback during their journey
• How to augment your legacy systems with modern digital platforms
• How to kick off conversion and retention programmes for your customers
Learn how to redefine the delivery of Financial Services client journeys that customers LOVE!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Digital Customer Service is customer service that is provided through digital channels, like website support, live chat, email, social media and messaging apps.
As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. By adding new digital silos, many companies have created disjointed islands of context, knowledge bases and automation. However, if digital self-serve and human support are fully integrated and aligned to customer needs and expectations, digital customer service can bring significant benefits such as increased revenue, reduced cost to serve, and higher customer satisfaction.
This presentation defines what digital customer service is and the importance of creating a smooth and seamless omnichannel support for a compelling customer experience. It explains the eight most commonly used digital channels and the mistakes to avoid. Finally, it covers the key techniques and skills for the delivery of excellent customer service and the best practices to manage an omnichannel support system.
LEARNING OBJECTIVES
1. Acquire knowledge and the key concepts of Digital Customer Service
2. Describe the approach, practices and skills for delivering efficient and effective Digital Customer Service
3. Highlight the pitfalls to avoid and success factors for Digital Customer Service
CONTENTS
1. Introduction and Key Concepts of Digital Customer Service
2. Approaches and Practices of Digital Customer Service
3. Techniques and Skills for Human Supported Digital Customer Service
4. Pitfalls to Avoid and Factors for Success
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
Evolving the Service with Audience Measurement. A presentation by Marc Price, CTO Americas with Openet. Learn more about our audience measurement solution at https://www.openet.com/what-we-do/business-intelligence/audience-measurement
The Connected Consumer – Real-time Customer 360Capgemini
With Business Data Lake technologies based on EMC’s Big Data portfolio it becomes possible to move away from channel specific analytics towards a 360 customer view.
This presentation will show how technologies like Spark, Hadoop, and Kafka help companies gain a real-time view of everything their customers do and make changes to customer touch points whether mobile, web, in-store, direct marketing or existing transactional systems.
Presented by Steve Jones, Vice President, Insights & Data, Capgemini at EMC World 2016
http://www.capgemini.com/emc
Creating Intelligent Infrastructure for Extreme Automationwiseio
This whitepaper, created jointly by TSIA and Wise.io, discusses the technology infrastructure needed to put extreme automation into production. Covering a range of industries and use cases, this paper provides a framework to explore and evaluate how to automate manual processes in your business.
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Mobile Data Sponsorship
1. Simplifying Customer Engagement
Mobile Data Sponsorship as a Catalyst for
Customer Engagement
TM Forum Catalyst Project
Contact:
Mustafa Oyumi
Director Product Management – Communications
Salesforce Industries
moyumi@salesforce.com
April 2016 – V9.0
8. Mobile Data Sponsorship
TM Forum Catalyst Project
MOBILE DATA SPONSORSHIP
Mobile data sponsorship
enables enterprises to give
customers free access to
specific content and
services on their devices
SOLUTION DESCRIPTION
• E2E data sponsorship solution on
Salesforce Communications Ecosystem
• Concept-to-cash process support with
critical components (BSS to consumer
app) pre-integrated
• Open API and standard for brokering
data sponsorship events
• Pluggable into B2B2C business model
OPPORTUNITIES
Ø New opportunities:
Marketing, Community, Analytics Cloud
Ø Expansion opportunities:
Sales and Service Clouds
Ø Long-term opportunity: IoT Cloud
v B2B2C sponsored data brokerage platform
(e.g., SFDC deployed by operators to
provide concept-to-launch sponsored data
offers and settlement capabilities
v Innovative positioning of SFDC in B2C/
B2B2C
v Showcasing Salesforce communications
ecosystem solution
v Thought/innovation leadership exhibition
PARTNERS
Lead:
Salesforce
CSP Sponsor:
Orange Group
ISV Partners
CloudSense, Sigma, Comptel, DataMi
CUSTOMER PARTICIPANTS
Contact: Mustafa Oyumi
Director Product Management Communications
Salesforce Industries
moyumi@salesforce.com
+1 415 823 6419
SALESFORCE PLATFORM OF ENGAGEMENT
ChargingOffers SponsorshipOrdersINNOVATION
ECOSYSTEM
SALESFORCE PLATFORM OF ENGAGEMENT
ENABLING DATA SPONSORSHIP VALUE CHAIN
Low cost access to data services and premium content
New revenue
streams and
higher network
utilization
Increased brand
visibility, offer
uptake and
profitability
CUSTOMERS
SERVICE
PROVIDERS
ENTERPRISES
16. Business Case Summary
Customers expect
ubiquitous and real-time
engagements
Mobile devices are key
enablers of customer
engagement
Mobile data spend
inhibits customer
engagement strategies
Enterprises flexibly
sponsor mobile data
spend to drive customer
engagement
23. Solution Architecture Overview
Multi-sided Business Model
COMPTEL DATAMI
OFFERS
OFFERS
SIGMA
SIGMA
PROVISION PROVISION
SALESFORCE
CUSTOMER ENAGEMENT PLATFORM
MOBILE OPERATORS
WHOLESALE OFFERS RETAIL OFFERS
Enterprises Customers
CLOUDSENSE
B2B
ORDER
CAPTURE
B2C
ORDER
CAPTURE
SPONSORED DATA OFFERS SPONSORED DATA USAGE
24. SIGMA
COMPTEL
CLOUDSENSE
SALESFORCE
DATAMI
OFFER
PRESENTATION
ORDER
CAPTURE
DATA SPONSORSHIP
CAMPAIGNS
SPONSORED DATA
USAGE
OFFER
DESIGN
Commercial Offers
1. Consumer Data Offers
2. Enterprise Data
Sponsorship Offers
3. Data Sponsorship Offers
Product Configuration
1. Product Catalog Sync
2. B2B Product
Configuration
3. Eligibility, Compatibility
Tariff Plans
1. Usage Rate Plans
2. Product Catalog Sync
Sponsorship Campaigns
1. Campaign Definition
2. Product Catalog Sync
Sales & Marketing
1. Campaign Definition
Commercial Offers
1. Mobile E-Commerce
(B2C)
2. CPQ (B2B)
Commercial Offers
1. Salesforce 1 (B2B)
2. Mobile Self-care
Order Management
1. Mobile E-Commerce
(B2C)
2. CPQ (B2B)
3. Provisioning
Order Management
1. Salesforce 1 (B2B)
2. Mobile Self-care
Sales & Marketing
1. Campaign Definition
Sales & Marketing
1. Product Configuration
2. Allocation of data to
various sponsorship
campaigns
Charging
1. Usage Event Collection
2. Charging & Adjustments
3. Balance Management
4. Usage Analytics
Customer Care
1. Salesforce 1 (B2B)
2. Mobile Self-care
Order Management
1. Customer provisioning
2. Enterprise provisioning
Order Management
1. Customer provisioning
2. Enterprise provisioning
Enterprise Campaigns
1. Campaign Definition
Usage Event
1. Usage Event Generation
Process Flow
25. Usage Flow
Solution Architecture Overview: Sponsored Data Usage
Mobile operators sell wholesale data
packages to enterprise customers
Enterprises use data to sponsor
engagements (orders, care,
promotions etc.) with customers
Customers do not pay for data used
to engage with the enterprise
Sponsored data sessions tagged,
measured and sent to operators
Customers
Enterprises
Usage Aggregation
Usage Aggregation
Operator A
Operator B
Operator C
36. MOBILE CARRIERS
• Provides business
services (entertainment,
financial services, M2M
etc.) to consumers
• Purchases wholesale
data from CSPs to
sponsor specific
engagements with
consumers
• Subscribes to mobile
services (voice, data, VAS,
etc.) from CSPs
• Enjoys services, premium
content and
engagements with
enterprises without using
personal subscription
data
ENTERPRISE CONSUMERS
• Provide mobile services
(data, voice, VAS etc.) to
enterprise and retail
customers
• Sells wholesale data
packages to enterprise
customers for specific
customer engagements
Actors
37. Enterprise Apps
CLOUDSENSE SIGMA COMPTEL SALESFORCE DATAMI
MARKETING
SALES
SERVICE
COMMUNITY
ANALYTICS
CLOUDS
USER/CUSTOMER
EXPERIENCE
BUSINESS
FUNCTIONS
PLATFROM
CLOUD
INFRASTRUCTURE
SALESFORCE 1
MOBILE APP
AGENT DESKTOP
SERVICE CONSOLE
ENTERPRISE
PRODUCT
CATALOG
COMMERCIAL
OFFER DESIGN &
PUBLISHING
(Exposed in SFDC)
ECOMMERCE
CPQ
(Exposed in SFDC)
CHARGING
SETTLEMENTS
INTELLIGENT
DATA
MEDIATION
ECOMMERCE
CPQ
ORDER
MANAGEMENT
SPONSORSHIP
CAMPAIGNS
DESIGN AND
MANAGEMENT
CLOUD
INFRASTRUCTURE
CLOUD
INFRASTRUCTURE
CLOUD
INFRASTRUCTURE
CLOUD
INFRASTRUCTURE
SPONSORED DATA
EVENTS
MANAGEMENT
EMBEDED SDK
NOTIFICATIONS
ANALYTICS
USAGE EVENST
(Exposed in SFDC)
38. Customer Apps
ENTERPRISE
SPONSORED DATA OFFERS
Web
Sponsorship
Campaign
Design and
Configuration
MOBILE CARRIERS
ENTERPRISECONSUMER
Mobile
eCommerce
Device Purchase
Mobile Plan
Subscription
Self-care
Web/
Mobile
eCommerce
Mobile Plan
Subscription
Self-care
CloudSense CPQ
Mobile App
Mobile
Sponsored Data
Events
Enterprise Activities
DataMi App
+ SDK
Salesforce 1
DataMi Portal
Not In Scope
39. Offers
ENTERPRISE
SPONSORED DATA OFFERS
Campaigns
Try Before You Buy
Promotions
Ads
Services
OTT
M2M
Customer Care
Content
VOD
Premium Content
Other
MOBILE CARRIERS
ENTERPRISE OFFERSRETAIL OFFERS
Devices
Make
Model
Color
Storage
Accessories
Data
2/5/10 GB
Unlimited
Text
Voice
Unlimited
VAS
Content
OTT
…
• Device Purchase Fee
• Subscription Bundles
• Monthly Subscription Fee
• Included Data, Voice & Text
• Data Overage Charges
• Wholesale Data Subscription
Bundles
• Included Data
• Data Overage Charges
Data
5/10/50 TB
*
* Optional Demo Feature
42. Sponsorship Offer Configuration (EPC-Driven)
DataMi
Step1Step2Step3
COMPTEL SALESFORCE
Sponsored
Data
Offers
Sponsored
Data
Tariff Plans
Product
Catalog
Manual Coordination of
Usage Rate Plans for the
Purpose of the Demo
43. Sponsorship Offer Configuration (EPC-Driven)
SIGMA DataMi
Step1Step2Step3
COMPTEL SALESFORCE
Sponsored
Data
Offers
Sponsored
Data
Tariff Plans
Product
Catalog
Sponsored
Data
Offers
NOT IN SCOPE FOR PHASE 1
44. Ordering Process Summary
ENTERPRISE MOBILE CARRIERS CONSUMERS
Enterprise
Wholesale
Data Offers
Purchased
Packages
Sponsored
Data Usage
Sponsored
Data Offers
Purchased
Bundles
Consumer
Retail
Offers
Step1Step2Step3
50. MOBILE CARRIERS
• Provides business
services (entertainment,
financial services, M2M
etc.) to consumers
• Purchases wholesale
data from CSPs to
sponsor specific
engagements with
consumers
• Subscribes to mobile
services (voice, data, VAS,
etc.) from CSPs
• Enjoys services, premium
content and
engagements with
enterprises without using
personal subscription
data
ENTERPRISE CONSUMERS
• Provide mobile services
(data, voice, VAS etc.) to
enterprise and retail
customers
• Sells wholesale data
packages to enterprise
customers for specific
customer engagements
Actors
51. Customer Offer
Sponsored Data Catalyst
Enterprise Data Offers
OFFERS
Brokerage Model
Single eCommerce /
CPQ platform selling
packages for multiple
operators
AT&T
• 1 TB/5 TB/10 TB/
50 TB / 100 TB
packages
• 5000.-/20 000.-/35
000.-/100 000.-/
180 000/Mo
O2
• 1 TB/5 TB/10 TB/
50 TB / 100 TB
packages
• 5000.-/20 000.-/35
000.-/100 000.-/
180 000/Mo
ORANGE
• 1 TB/5 TB/10 TB/
50 TB / 100 TB
packages
• 5000.-/20 000.-/35
000.-/100 000.-/
180 000/Mo
DTAG
• 1 TB/5 TB/10 TB/
50 TB / 100 TB
packages
• 5000.-/20 000.-/35
000.-/100 000.-/
180 000/Mo
Enterprise
Sponsored
Data Offers
Mobile Operators
Selling Wholesale Data
Packages to Enterprises
for Data Sponsorship
DTAG
Orange
O2 AT&T
Mobile Operators
52. Options & Accessories
Sponsored Data Catalyst
Consumer Mobile Communications Offers
OFFERS
Add 0.00 for 16 GB
Add 50.00 for 32 GB
Add 100.00 64/128 GB
Core Services:
Data, Voice & Text
EXTRAS
Customers may add on
services, options
accessories and
discounts
iPHONE
6
6S
6S Plus
TABLETS
iPad Pro
iPad
Galaxy Tab
SAMSUNG
Galaxy S7
G S7 Edge
GJ1
COLOR
Gold
Silver
While
Black
COLOR
Silver
While
Black
COLOR
Silver
While
Black
STORAGE
32GB
64GB
128GB
STORAGE
16GB
32GB
64GB
STORAGE
16GB
32GB
64GG
PRICE
599.-
699.-
799.-
PRICE
499.-
699.-
159.-
PRICE
999.-
599.-
499.-
SERVICES
PREPAID BUNDLES
400 Min/4GB
50.00
Top-up
100 Min / 1GB
15.00
POSTPAID BUNDLES
5GB/Unlimited
Voice & Text
50.00
Data Overage
0.25/MB
SHARING
Same as Postpaid
bundle
0.00 First Line
15.00 2nd Lines
10.00 Additional
Lines
CONTRACT
Term
2 years
Device Credit
250.00
Early Termination
350.00
Consumer
Prepaid
Postpaid
DISCOUNTS
• 25%
discount
on video
service
• 10%
discount
on content
service
• 20%
discount
on select
extras
SERVICES
• Video
(OTT)
25.-/Mo
• Content
(Games,
Apps,
Music,
Movies)
30.-/Mo
OPTIONS
• Facebook
Package
6.-/Mo
• QoS 10
Mbs for
Video
Service
10.-/Mo
• Cases
25.-
• SD Card
30.-
• Earphone
– 50.-
• Data
Dongle
60.-
DEVICES
53. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
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or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
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