SlideShare a Scribd company logo
Confidential and Proprietary Information 
Flawless Multi-Screen Experiences
for Your Current and Future Customers!
An Interactive Panel Discussion featuring:!
JOE BRANNON, GLOBAL DIRECTOR,
DIRECT-TO-CONSUMER (OMNI)
PMO, BILLABONG
IAN H. COHEN, VP – OMNI-
CHANNEL, RENT-A-CENTER
JASON WALLIS, CTO, MOZU
P
A
N
E
L
I
S
T
S
For our retailers, what are the differences between
what you offer on each screen? Do you have an app,
do you have a mobile site, do you have a specific
tablet site, are you working on a watch app?
§  *Based on these screens, do you have a clear view
of your customer experience pathway?
PANEL DISCUSSION
What screen size are you designing for first or
are you designing with all screen sizes in mind?
¡ *Are you using responsive design or some
sort of other strategy?
PANEL DISCUSSION
How are you organizing your teams internally
to provide the best possible experience
across channels?
*Are you finding your organization ‘siloed’ or have you
been able to come up with a new structure?
PANEL DISCUSSION
Do you know how many of your customers
are visiting your desktop site?
*What is traffic/revenue like compared to
mobile? Do you see a changing trend in this
area?
PANEL DISCUSSION
Do you use different metrics for each screen?
*How do you work against the “siloed” nature of
data – how do you tie it together to provide the best
possible experience? 
*What else might you be using to ensure this journey
doesn’t feel disjointed?
*How are you attributing sales?
PANEL DISCUSSION
How are you taking the data you get
back from customers to personalize
each channel?
PANEL DISCUSSION
What do you think is the future of new
devices?
*With wearables, smart TV’s and traditional
mobile devices on the horizon, will mobile
continue to dominate or will something else
come onto the scene?
PANEL DISCUSSION
How are you combining the digital
experience with the in-store experience?
*Have you introduced any digital hubs
within your stores or any way to connect
mobile with the in-store shopping
experience?
PANEL DISCUSSION
Confidential and Proprietary Information 
Consumer Shopping Behavior Forever Changed
with the Launch of the iPhone
1990s
ECOMMERCE "
IS BORN

Early vendors "
supplied the basics "
of ecommerce: "
listing products and
accepting payments
2000s
MOBILE RISES

Mobile devices forced
retailers to maintain
both traditional and
mobile-friendly sites
2010s
MULTI-CHANNEL
EXPLODES

Proliferating sales
channels require
retailers to create a
seamless experience
both on- and offline
TODAY
LIMITLESS
COMMERCE

Today’s business is
truly omni-channel,
requiring a modern
platform that provides
limitless extensions
2007
IPHONE ARRIVES

The invention of the
iPhone and rapid
adoption of mobile
devices transforms the
world of online shopping
Confidential and Proprietary Information 
Mozu | The Cloud Commerce Platform
Connected Digital Experiences

•  Natively responsive and adaptive design
•  Unmatched Site Speeds
•  Personalization with customer segments
•  Smart searching using SOLR
•  Lookbooks and product clustering
•  Streamlined checkout
Empowered Marketing Teams

•  Fully integrated CMS
•  Drag and drop widgets
•  Extensive promotions
•  Site builder
•  Order management
•  Master catalog across sites
•  Robust transaction and customer
reporting
•  SEO optimized
Innovative Technology

•  Open API
•  Unlimited dev sandboxes
•  Open source SDKs
•  True multi-tenant SaaS
•  Hypr theme engine
•  Custom widget development
•  Application development
•  Unmatched multi-layer security 
•  99.9% uptime guarantee
•  App marketplace
Confidential and Proprietary Information 
Curious to see how a modern SaaS
platform can transform your business?
Let us show you.
Request a demo at mozu.com!

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Creating Flawless Multi-Screen Experiences for Your Current and Future Customers

  • 1. Confidential and Proprietary Information Flawless Multi-Screen Experiences for Your Current and Future Customers! An Interactive Panel Discussion featuring:!
  • 2. JOE BRANNON, GLOBAL DIRECTOR, DIRECT-TO-CONSUMER (OMNI) PMO, BILLABONG IAN H. COHEN, VP – OMNI- CHANNEL, RENT-A-CENTER JASON WALLIS, CTO, MOZU P A N E L I S T S
  • 3. For our retailers, what are the differences between what you offer on each screen? Do you have an app, do you have a mobile site, do you have a specific tablet site, are you working on a watch app? §  *Based on these screens, do you have a clear view of your customer experience pathway? PANEL DISCUSSION
  • 4. What screen size are you designing for first or are you designing with all screen sizes in mind? ¡ *Are you using responsive design or some sort of other strategy? PANEL DISCUSSION
  • 5. How are you organizing your teams internally to provide the best possible experience across channels? *Are you finding your organization ‘siloed’ or have you been able to come up with a new structure? PANEL DISCUSSION
  • 6. Do you know how many of your customers are visiting your desktop site? *What is traffic/revenue like compared to mobile? Do you see a changing trend in this area? PANEL DISCUSSION
  • 7. Do you use different metrics for each screen? *How do you work against the “siloed” nature of data – how do you tie it together to provide the best possible experience?  *What else might you be using to ensure this journey doesn’t feel disjointed? *How are you attributing sales? PANEL DISCUSSION
  • 8. How are you taking the data you get back from customers to personalize each channel? PANEL DISCUSSION
  • 9. What do you think is the future of new devices? *With wearables, smart TV’s and traditional mobile devices on the horizon, will mobile continue to dominate or will something else come onto the scene? PANEL DISCUSSION
  • 10. How are you combining the digital experience with the in-store experience? *Have you introduced any digital hubs within your stores or any way to connect mobile with the in-store shopping experience? PANEL DISCUSSION
  • 11. Confidential and Proprietary Information Consumer Shopping Behavior Forever Changed with the Launch of the iPhone 1990s ECOMMERCE " IS BORN Early vendors " supplied the basics " of ecommerce: " listing products and accepting payments 2000s MOBILE RISES Mobile devices forced retailers to maintain both traditional and mobile-friendly sites 2010s MULTI-CHANNEL EXPLODES Proliferating sales channels require retailers to create a seamless experience both on- and offline TODAY LIMITLESS COMMERCE Today’s business is truly omni-channel, requiring a modern platform that provides limitless extensions 2007 IPHONE ARRIVES The invention of the iPhone and rapid adoption of mobile devices transforms the world of online shopping
  • 12. Confidential and Proprietary Information Mozu | The Cloud Commerce Platform Connected Digital Experiences •  Natively responsive and adaptive design •  Unmatched Site Speeds •  Personalization with customer segments •  Smart searching using SOLR •  Lookbooks and product clustering •  Streamlined checkout Empowered Marketing Teams •  Fully integrated CMS •  Drag and drop widgets •  Extensive promotions •  Site builder •  Order management •  Master catalog across sites •  Robust transaction and customer reporting •  SEO optimized Innovative Technology •  Open API •  Unlimited dev sandboxes •  Open source SDKs •  True multi-tenant SaaS •  Hypr theme engine •  Custom widget development •  Application development •  Unmatched multi-layer security •  99.9% uptime guarantee •  App marketplace
  • 13. Confidential and Proprietary Information Curious to see how a modern SaaS platform can transform your business? Let us show you. Request a demo at mozu.com!