Google Shopping serves as a marketplace connecting consumers and merchants, facilitating product searches from various stores on a single webpage. It offers features like product and merchant ratings, making it easier for consumers to find what they need and for merchants to reach new customers at a lower cost than traditional advertising. Despite its advantages, it does not cover all prices found online and lacks transaction support and guarantees.

1. Google Shopping
VALUE PROPOSITION
Gustavo Fernandes
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2. What is Google Shopping?
• Google Shopping proposes to be a market
place for consumer and merchants.
• The tool also deliver different necessities for
merchants and consumers.
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3. Google Shopping - Coffee
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4. Google Search - Coffee
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5. Google Shopping Extra Information
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Consumer
Search for a product all in
the same webpage from
different stores
Create a list of products
based on a search and share
with someone to discuss
Evaluation of the product
and Merchant by the users
No cost
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•
•
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Merchants
Connect Merchants to new
consumers.
Rating of the Merchant
Pay per click based on the
Bid Model
Metrics tool similar to
google Adwords and
Merchant Center
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6. Value Proposition
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•
•
•
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Consumer
Easy to use
Price Search
Free
Products review
Merchant reviews (increase
security)
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•
•
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Merchant
Access to consumer
Easier to spread your
website
Cheaper solution than using
the traditional Google
words and more focus to
the concrete sales channel
Easy to set up/include a
new product
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7. Pros vs Cons
 “Less costly” to
Merchant than
traditional adwords
 Better use of
advertisement fund
 Create relevance for
small player
 Create “safety” for
buyers
x Does not cover all the
prices available in the
internet
x No transaction done by
Google
x No guarantees for “the
service”
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8. What does come next from Google Shopping?
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9. Google Shopping Express
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10. Google Shopping Express
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11. Google Shopping Express
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12. Thank you very much!
Q&A
Gustavo Fernandes
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