iRP Intelligent Commerce talks about "How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales" at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
Gaining insights that drive revenue: How a CDP reveals customer truths_Agilon...National Retail Federation
Sun & Ski Sports uses a Customer Data Platform (CDP) to gain insights into their customers that drive revenue. The CDP provides a 360-degree view of each customer through clean, aggregated data and analytics. This understanding allows Sun & Ski Sports to personalize marketing campaigns and experiences. With the CDP, the company improved the performance of its winter catalog by 50% and can now generate weekly reports on campaign effectiveness rather than waiting weeks after completion.
Whats next in retail: Meeting consumer expectations via connected experiences...National Retail Federation
Fanatics is the world's largest retailer of officially licensed sports merchandise, operating online stores and partner stores for major professional sports leagues. As a partner, Fiserv currently powers Fanatics' digital commerce through solutions like prepaid cards and FanCash. Looking ahead, Fiserv and Fanatics aim to innovate on connected commerce experiences to further enhance the fan experience.
"11 Growth Tips for taking your online business to the next level"
Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
Gaining insights that drive revenue: How a CDP reveals customer truths_Agilon...National Retail Federation
Sun & Ski Sports uses a Customer Data Platform (CDP) to gain insights into their customers that drive revenue. The CDP provides a 360-degree view of each customer through clean, aggregated data and analytics. This understanding allows Sun & Ski Sports to personalize marketing campaigns and experiences. With the CDP, the company improved the performance of its winter catalog by 50% and can now generate weekly reports on campaign effectiveness rather than waiting weeks after completion.
Whats next in retail: Meeting consumer expectations via connected experiences...National Retail Federation
Fanatics is the world's largest retailer of officially licensed sports merchandise, operating online stores and partner stores for major professional sports leagues. As a partner, Fiserv currently powers Fanatics' digital commerce through solutions like prepaid cards and FanCash. Looking ahead, Fiserv and Fanatics aim to innovate on connected commerce experiences to further enhance the fan experience.
"11 Growth Tips for taking your online business to the next level"
Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
E-commerce Berlin Expo 2018 - How to boost your online sales using machine le...E-Commerce Berlin EXPO
Maciej Pondel, PhD Big Data Architect Unity Group
Piotr Wrzalik Managing Partner Grupa Unity
* what ML/AI algorithms are best suited for data analysis for online sales
* what tools to use for data visualisation
* what is the potential of data driven reasoning
* some examples from existing projects
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
AI-based video analytics can improve the customer experience for online retailers by gathering valuable customer data from video feeds. This includes information on how customers move through physical stores, what products they look at, and who is visiting. Retailers can use sensors and CCTV cameras to collect data points on traffic patterns, demographics, dwell times, and more. This data can provide actionable insights like optimizing product placement, targeting promotions, and improving queue management and staff scheduling to enhance the customer experience. Facial recognition can also identify returning customers and track customer journeys through a store.
This document summarizes the key findings from Forrester's 2019 report on the state of retail innovation. It discusses retailers' top goals of reducing costs, improving customer experience and products, and growing revenue. Major areas of investment are improving online and store customer experiences, launching new products faster, and lowering costs through supply chain and IT improvements. Emerging technologies like AI, mobility, and digital stores are areas retailers are exploring. However, personalization faces challenges from privacy concerns. The report also predicts clashes between Amazon and other retailers in 2019 and the need for retailers to diversify beyond their core business.
AI/ML: Breaking through the hype to deliver strong business outcomes_AWS_Peak...National Retail Federation
The document discusses how AI/ML can help deliver business outcomes by moving past hype. It provides examples of how Footasylum used AI to increase digital revenues by 28% and return on ad spend by 10x through personalized marketing, recommendations, and social media targeting. The document also outlines Peak's full-stack AI system and how it supports connected retail through optimizing demand planning, inventory, logistics and more to improve profitability and efficiency. Real customer stories demonstrate how AI can be applied across marketing, supply chain, and operations.
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaNational Retail Federation
This document discusses how in-house marketplaces can empower retailers and brands. It notes that marketplaces are winning over consumers, with 64% starting searches on marketplaces and 50% of online global retail sales coming from marketplaces. It then discusses how consolidation around assortment matters and how PFTech provides modules and enterprise software solutions to help address challenges in ecommerce, including uploading large amounts of data, enabling partners to manage product information, maximizing inventory and sales across channels, and syndicating catalogs. It envisions brand-owned marketplaces becoming more common.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
Innovate or Die: Winning with Digital Retail Transformation, Frictionless Cus...National Retail Federation
Glenn Shoosmith discusses how retailers must transform their customer experience to address the shift to digital. Customers now demand fluid experiences across channels and personalization. While online strategies are important, a digital-only approach is not enough. Retailers need to integrate physical and online experiences by turning their stores and staff expertise into a competitive advantage through appointments, events, and live interactions that engage customers wherever they are. Orchestrating unified journeys across channels can increase revenue per engagement for retailers.
The document discusses account-based marketing (ABM), which focuses marketing and sales efforts on specific target accounts most likely to generate revenue. It provides an example of a medium-sized software company that identified over 1,000 key target accounts per month and saw improved sales alignment and higher customer engagement. The document also shares the story of an early-stage startup that used ABM to focus on partner customers and competitors' prospects, which resulted in fewer objections, bigger accounts, and higher prices despite limited resources.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
The "Insane" Business Case: Why Brand CFOs Love Uniting Brand & Commerce SitesNational Retail Federation
The document discusses unifying a brand's online presence with e-commerce capabilities. It notes that brands initially had separate websites for inspiring customers and converting sales, but an integrated "online flagship store" is preferable. The summary describes how augmenting an existing commerce platform with content and experience management can achieve this unification within weeks. It also outlines the significant financial benefits in increased conversion rates, average order value, and organic traffic that result from a unified brand and commerce experience online.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The document discusses strategies for Irish retailers and brands competing in digital retailing against machines. It analyzes optimizing price, information, convenience, and experience but determines these are difficult to compete on against large automated competitors. The document instead recommends focusing on riding "dragons" by leveraging platforms and marketplaces in countries where Western products have premium value and the platforms handle major technology budgets, allowing focus on brand and culture. This will lead to Irish retailers and brands beating machines rather than being beaten by them.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
E-commerce Berlin Expo 2018 - How to boost your online sales using machine le...E-Commerce Berlin EXPO
Maciej Pondel, PhD Big Data Architect Unity Group
Piotr Wrzalik Managing Partner Grupa Unity
* what ML/AI algorithms are best suited for data analysis for online sales
* what tools to use for data visualisation
* what is the potential of data driven reasoning
* some examples from existing projects
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
AI-based video analytics can improve the customer experience for online retailers by gathering valuable customer data from video feeds. This includes information on how customers move through physical stores, what products they look at, and who is visiting. Retailers can use sensors and CCTV cameras to collect data points on traffic patterns, demographics, dwell times, and more. This data can provide actionable insights like optimizing product placement, targeting promotions, and improving queue management and staff scheduling to enhance the customer experience. Facial recognition can also identify returning customers and track customer journeys through a store.
This document summarizes the key findings from Forrester's 2019 report on the state of retail innovation. It discusses retailers' top goals of reducing costs, improving customer experience and products, and growing revenue. Major areas of investment are improving online and store customer experiences, launching new products faster, and lowering costs through supply chain and IT improvements. Emerging technologies like AI, mobility, and digital stores are areas retailers are exploring. However, personalization faces challenges from privacy concerns. The report also predicts clashes between Amazon and other retailers in 2019 and the need for retailers to diversify beyond their core business.
AI/ML: Breaking through the hype to deliver strong business outcomes_AWS_Peak...National Retail Federation
The document discusses how AI/ML can help deliver business outcomes by moving past hype. It provides examples of how Footasylum used AI to increase digital revenues by 28% and return on ad spend by 10x through personalized marketing, recommendations, and social media targeting. The document also outlines Peak's full-stack AI system and how it supports connected retail through optimizing demand planning, inventory, logistics and more to improve profitability and efficiency. Real customer stories demonstrate how AI can be applied across marketing, supply chain, and operations.
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaNational Retail Federation
This document discusses how in-house marketplaces can empower retailers and brands. It notes that marketplaces are winning over consumers, with 64% starting searches on marketplaces and 50% of online global retail sales coming from marketplaces. It then discusses how consolidation around assortment matters and how PFTech provides modules and enterprise software solutions to help address challenges in ecommerce, including uploading large amounts of data, enabling partners to manage product information, maximizing inventory and sales across channels, and syndicating catalogs. It envisions brand-owned marketplaces becoming more common.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
Innovate or Die: Winning with Digital Retail Transformation, Frictionless Cus...National Retail Federation
Glenn Shoosmith discusses how retailers must transform their customer experience to address the shift to digital. Customers now demand fluid experiences across channels and personalization. While online strategies are important, a digital-only approach is not enough. Retailers need to integrate physical and online experiences by turning their stores and staff expertise into a competitive advantage through appointments, events, and live interactions that engage customers wherever they are. Orchestrating unified journeys across channels can increase revenue per engagement for retailers.
The document discusses account-based marketing (ABM), which focuses marketing and sales efforts on specific target accounts most likely to generate revenue. It provides an example of a medium-sized software company that identified over 1,000 key target accounts per month and saw improved sales alignment and higher customer engagement. The document also shares the story of an early-stage startup that used ABM to focus on partner customers and competitors' prospects, which resulted in fewer objections, bigger accounts, and higher prices despite limited resources.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
The "Insane" Business Case: Why Brand CFOs Love Uniting Brand & Commerce SitesNational Retail Federation
The document discusses unifying a brand's online presence with e-commerce capabilities. It notes that brands initially had separate websites for inspiring customers and converting sales, but an integrated "online flagship store" is preferable. The summary describes how augmenting an existing commerce platform with content and experience management can achieve this unification within weeks. It also outlines the significant financial benefits in increased conversion rates, average order value, and organic traffic that result from a unified brand and commerce experience online.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The document discusses strategies for Irish retailers and brands competing in digital retailing against machines. It analyzes optimizing price, information, convenience, and experience but determines these are difficult to compete on against large automated competitors. The document instead recommends focusing on riding "dragons" by leveraging platforms and marketplaces in countries where Western products have premium value and the platforms handle major technology budgets, allowing focus on brand and culture. This will lead to Irish retailers and brands beating machines rather than being beaten by them.
Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland
Elavon talk how you can attract International customers through embracing payment technology at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The document summarizes a study of online shopping behaviors among young people ages 18-25 in 5 European countries. The study found that convenience, choice, and price are major draws to online shopping for this group. Through ethnographic interviews and video diaries, the study identified common customer journeys and pain points. It analyzed behaviors like accepted risk, inspiration seeking, and security preferences by country. Overall, the youth observed had strong similarities in expectations and experiences, but showed some differences in attitudes based on country. The study concluded with recommendations for retailers to empower smart shopping, ease transactions, provide flexible options, and develop personalized relationships.
The document provides an overview of e-commerce, defining it as the process of buying and selling goods and services over the internet. It discusses the history of e-commerce from the 1970s to today. It also outlines the major categories of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it discusses the benefits of e-commerce for both organizations and consumers as well as examples of business applications and some interesting statistics.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
The document provides an overview of how to create a scalable and predictable digital marketing strategy. It discusses defining the sales funnel and key metrics, building the necessary infrastructure like CRM and marketing automation, testing top of funnel channels, optimizing conversion rates throughout the funnel via testing and iteration, focusing on retention and upselling/cross-selling existing customers, and how trends like the importance of video and pre-sales research impact digital marketing. The goal is to establish transparency and data-driven decision making to scale digital efforts predictably.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
An Introduction to Axis Business InsightCosine Group
Axis is the Business Insights consultancy division of the Cosine Group, a unique group of brand activation agencies owned by Omnicom that deliver connected consumer experiences from Insight to Implementation.
In a data rich, low growth world, commercial leaders are increasingly prioritising insight to influence their strategic direction. Axis helps commercial leaders maximise ROI by sourcing the right data and then applying industry leading expertise to produce highly actionable insights.
Automate your Marketing and Increase ROI-finalJohn Reints
This document summarizes a presentation on digital marketing analytics and automation. It discusses defining website, email, and other digital analytics; using data to understand customer locations and marketing effectiveness; tracking digital behavior; differentiating prospects; using CRM systems; and how marketing automation can help achieve goals by personalizing content and increasing ROI. The overall message is that digital strategies should be data-driven and analytics-focused to continuously improve performance.
Digital Marketing Lecture - MBA Programbvetteraustin
The document provides an overview of an integrated digital marketing plan, including key channels, strategies, timing, analytics, and tools. The plan focuses on paid search, marketplaces, email, SEO, video ads, social media, display ads, comparison shopping, and affiliate marketing across the sales funnel from awareness to purchase. Spend is allocated across channels with a focus on paid search, marketplaces, and email in Q1, increasing spend in other channels like video and social media in later quarters. Analytics priorities include real estate analysis, search analysis, and success profiles. Recommended free and cheap tools are also included.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
5 Simple Secrets to Totally Rocking Your Digital Marketing ROIDigital Vidya
Wish to know '5 Simple Secrets to Totally Rocking Your Digital Marketing ROI'. You will find this deck presented by Rajeev Sharma, CTO & Co-Founder, GreyBox Technologies during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The Social Effect - Digital Event Marketing - Capability DeckThe Social Effect
The Social Effect is a specialist B2B digital event marketing agency, this presentation outlines our event marketing stack and the agile methodology we apply to assist organisers to increase visitors/attendees and exhibitors/sponsors numbers.
Retail Insights Pvt. Ltd. provides retail consulting and technology solutions to help businesses with their operational and IT needs. They have a multi-skilled team of consultants with experience in areas like digital transformation, product development, business intelligence, and retail consulting. Their balanced approach uses both on-site and off-shore capabilities. Key focus areas include digital transformation, point solutions, business intelligence, and retail consulting and training.
eComm talk 3: Effective tools for Website optimisationNikolay Nekov
This document summarizes an event about effective tools for website optimization. It discusses conversion rate optimization and the importance of tracking micro-conversions and customer behavior. Specific tools that were covered include heatmaps, scroll maps, surveys, content personalization, email automations, A/B testing, gamification, smart popups, speed optimization, and search. The document provides examples and advice on how to implement these tools, set goals, and measure results. It also describes the speaker's consulting services and partnership programs to help companies with digital marketing strategies and website optimizations.
The rise of E-Commerce has heightened the need for retail property owners and shopping centre managers to maximise the value of their assets.
Experian FootFall’s Site Analytics for Shopping Centres has been created specifically for the retail property sector, to create greater understanding of consumer behaviour and pinpoint where return on investment is and isn’t being generated.
We recognise that improving asset performance involves a lot more than just footfall and tenant sales. In fact, our platform captures all of your business data, giving you true insight into what is affecting performance – such as footfall, sales, costs, staffing, weather, marketing, car-parking and commercialization.
New Site Analytics interface for mobile – empower centre managers to make actionable real-time decisions that drive centre performance.
The retail sector has never been more competitive, so it’s essential to understand what’s behind every dip or hike in sales within your business.
Experian FootFall’s Site Analytics for Retailers scientifically monitors and accurately analyses in-store customer behaviour to help retail businesses pinpoint areas where profits can be improved.
Our unique retail technology and analysis solutions enable retail businesses to identify and understand customer shopping habits, to drive performance. You can pinpoint profit opportunities in areas such as customer conversions, queue management, sales, marketing and merchandising.
New Site Analytics interface for mobile – empower store managers to make actionable real-time decisions that drive store performance.
This document summarizes FootFall's retail analytics solutions that help businesses increase profitability by providing insights into customer behavior. FootFall collects data from multiple sources to give businesses a 360-degree view of customer activity. Their Site Analytics solution provides intra-day and trends insights to store managers and analysts. Site Analytics Expert provides additional analytics tools and reporting for advanced analysis by head office personnel. Both solutions analyze metrics like foot traffic, sales, staffing levels, and more to help businesses optimize operations and marketing strategies. FootFall also offers consultancy services to help clients uncover insights and action plans from their data to generate business value.
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
Programmatic Advertising from a Data Scientist’s PerspectiveWebrepublic
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
Similar to How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales (20)
Nightline is Ireland's largest privately owned parcel carrier that delivers over 15 million parcels annually, half of which are e-commerce deliveries. It offers domestic and international delivery services as well as Parcel Motel, which allows consumers to redirect deliveries to over 140 secure locker locations. Parcel Motel has grown rapidly since launching in 2012 and now has over 300,000 registered users. The service provides benefits to both consumers and retailers by enabling flexible and convenient delivery options.
Niall Coakley is a Senior Account Manager in the Ireland GMS(Google Marketing Solutions) team at Google having joined the company over three years ago.
Life Style Sports is Ireland’s largest sports retailers and one of our most loved brands, with 64 stores nationwide and an online store which launched in 2012.
This document discusses how DHL eCommerce can help Irish online retailers expand internationally. It notes that while 77% of Irish websites offer domestic delivery, only 20% offer international delivery, despite growing consumer demand for more delivery options. DHL argues that international shipping is now easier and lower cost, and retailers have nothing to lose by offering it. The document provides data showing customers spend more on average and are more likely to return when express delivery options are available. It outlines DHL's delivery options and recommends Irish retailers advertise their ability to ship globally, give customers delivery choices like express, and make returns easy to boost sales and growth internationally.
The document discusses strategies for ecommerce growth. It outlines an acquire-convert-retain framework and emphasizes focusing first on retention and average order value before acquiring new customers. Specific tactics recommended include targeting first-time buyers with related products, avoiding customer lapses, bundling products, and increasing quantities. It also stresses continuously optimizing websites, email campaigns, retargeting, and executing a growth backlog of initiatives ranked by potential impact and ease of implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies, No Problem - Steve Krull, Be Found Online
How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales
1.
2. • We provide the IRP Multichannel Ecommerce Platform to a range of UK &
Irish clients
• The IRP Platform has transacted
of ecommerce sales for companies here in IRELAND
• Very focused on R&D in ecommerce technology
About IRP COMMERCE
> £ 1,000,000,000 GBP
3.
4. How AI and statistics can be used to radically increase ecommerce
sales
PART 1
1) Measuring Ecommerce Success
2) Traffic and Sales strategy using Comparison & Statistics which lets us
know if sales are good or bad
PART 2
3) Conversion Strategy with our AI technology “DeepAgent”
4) DeepAgent AI Demo
WHAT DOES THE PRESENTATION COVER
5. PART 1
i. How to measure ecommerce success
ii. Traffic & sales strategy using comparison and
statistics
6. • What is ecommerce actually all about?
• It is not about “Likes” “Tweets” “SEO” “Responsive Design” “Follows” etc etc
• It is actually all about SALES
• If you are not 100% focused on SALES as the key measurement – then
you are measuring the wrong thing!
• You need to take a QUANTITATIVE approach to ecommerce this helps to
systemize success in a complex environment!
About UsHow to measure ecommerce success
7. How to measure ecommerce success
Ecommerce is based on fundamental maths
8. How to measure ecommerce success
Traffic Conversion Retention Lifecycle…..
9. Ecommerce – are your website sales are good or bad… How do you
know? How do you remove all the guesswork?
• The best way is to COMPARE your results with the market results
• The metrics must be measured in identical method so it is like for like
comparison
• IRP Platform does this automatically in the IRP World Cloud -
this is where we aggregate and anonymize statistics for use in
ecommerce
• By COMPARISON against BENCHMARKS you can see how you are
doing OBJECTIVELY
Traffic & Sales strategy using Comparison & Statistics
10. Ecommerce – what is the core data to compare
• TRAFFIC SOURCE eg Google PPC
• WHO IS OPERATING THE TRAFFIC SOURCE eg Digital Agency A
• CURRENT SALES FROM THE TRAFFIC SOURCE eg 100K
• CPA% OF THE TRAFFIC SOURCE eg 5K ad spend / 100k Sales = 5%
What the IRP can find out by comparing your results is
• POSSIBLE SALES FROM THE TRAFFIC SOURCE
• And therefore the LOST SALES FROM THE TRAFFIC SOURCE
Traffic & Sales strategy using Comparison & Statistics
11. CLIENT ‘A’ SPORTS COMPANY – SALES LOST FROM TRAFFIC
Official IRP Insights Stats February 2016
TRAFFIC ANALYSIS
Source Current Possible Efficiency
Lost Sales (By
Comparison)
Google PPC Agency ‘A’ £63,714 £117,039 54.44% £53,325
Bing & Yahoo PPC Agency ‘A’ £9,909 £27,165 36.48% £17,256
Email Marketing In House £1,545 £9,532 16.21% £7,987
Affiliate Window £0 £16,991 0% £16,991
Facebook Paid £0 £68,644 0% £68,644
LOST SALES FROM TRAFFIC
£164,203
* Basic Model
Traffic & Sales strategy using Comparison & Statistics
12. CLIENT A SPORTS COMPANY – TOTAL LOST SALES
Official IRP Insights Stats February 2016
ACTUAL MONTHLY SALES £ 103,588
POSSIBLE SALES £ 267,791
LOST SALES £ 164,203
* The figures from IRP World statistical analysis
Traffic & Sales strategy using Comparison & Statistics
13. The Benefits of using a Statistical Comparison Approach
• Take the guesswork out of the traffic channel (e.g Google PPC)
• You can turn you traffic channels into a commodity
• You can find out what sales are missing and act on the data.
• This allows you to assess your current Service Provider (eg PPC Agency,
Social Media Marketer) objectively.
• You can deskill the ecommerce process and assemble the correct team
• You cannot argue with stats..
It is QUANTITIATIVE and removes subjectivity
Traffic & Sales strategy using Comparison & Statistics
16. • Once you have a solid statistical and quantitative based ecommerce
strategy in place you need to maximise your sales
• The most effective approach is to adapt sessions on an individual basis –
identify every customer’s needs and adapt their experience accordingly
while they are on your site…
• IRP does this through our DeepAgent Artificial Intelligence module
• Radically Increase Conversion Rates
• Visualise, Predict, Intervene in Real Time while the user is on the site
Conversion Strategy with DeepAgent AI technology
17. How does the DeepAgent AI technology work
1. Every visitor has a different probability of buying
2. DeepAgent AI can learn the probability of buying based off machine
learning and any changes in probability based on the customers behavior
3. The AI can intervene on the clients session based on criteria that
maximise the chances of a successful outcome (sale) e.g., by
automatically presenting an offer or a voucher….
4. This one-to-one micro conversion strategy will increase SALES
dramatically by increasing conversion rates….
Conversion Strategy with DeepAgent AI technology
18. Using Camping World as an example for DeepAgent AI
Conversion Strategy with DeepAgent AI technology
Use AI to increase Conversion
Intervene with Vouchers, Live chat
Different interventions based on
country, spend, probability of
purchase….
Deep segmented interventions…
20. Conclusion
• Ecommerce is all about SALES
• You should take a quantitative comparison approach to traffic sources – we
do this in an automated way via the IRP World Cloud
• We believe Multichannel, Multinational, Intelligent Software is the future
• Technologies like DeepAgent can give a real advantage over the
competition