This document discusses methods for evaluating research quality and ethics in data analysis. It describes key aspects of good research such as being organized, objective, controlled, and empirical. Good research topics are within a line of research, relevant to the real world, possible to conduct, and meaningful. When analyzing data, analysts should use a consistent method, consider the ethical implications of decisions, and protect data quality and confidentiality. The document also identifies potential risks to ethics like prioritizing professional needs over ethics.