This document discusses reputation management strategies in the age of user-generated content and social media. It recommends that companies regularly monitor online conversations, respond respectfully to negative comments, and address customer service issues raised online. The document provides a case study of how Avis identified reputation issues on social media, addressed customer complaints, and created brand advocates. This led to a 200% increase in approval ratings and outperforming competitors. Overall, the key message is that companies must engage with online conversations to manage their reputation in today's transparent digital world.
10 practical questions for designing a reputation system. This talk was (partially!) given at the 2008 IA Summit.
Some of the themes and points from this presentation are expanded on in our book, Building Web Reputation Systems (O'Reilly, 2010) See more at http://oreilly.com/catalog/9780596159801
This document discusses creating effective display ads. It begins by outlining various agency capabilities for qualitative and quantitative research as well as creative, media, and analytics. It then focuses on five key aspects of making great display ads: purpose, flow, design, production, and results. For each aspect, it provides tips and examples, such as common ad sizes, the importance of a clear call to action, testing different headlines, and examining conversion rates and click-through rates to evaluate results.
The document provides best practices for creating effective landing pages, including answering who, what, and why questions; using microsites for more content and information while still generating leads; keeping things simple without extra thinking required, clean aesthetics, bullet pointed benefits, and a clear call to action; and offering incentives like webinars, downloads, newsletters, and contests to get users to sign up or subscribe.
Subversive Marketing Tips and Strategies for Startups on a Modest BudgetDavid Roberts
This document contains notes from a presentation by David Roberts about marketing consulting. It discusses Roberts' background and experience, an overview of his marketing consulting firm including its focus on the Baltic states and CIS, lessons learned transitioning from academia to business, and various tips for startup marketing including using social media, video, and networking. The presentation addresses challenges like uncertainty, pressures from peers, and maintaining motivation. It provides advice on networking, negotiations, and creating engaging video content with limited budgets.
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...Randall Wong, M.D.
Randall V. Wong discusses ways to add content to a website to keep visitors engaged and optimize search engine results. He recommends adding video, podcasts, webinars and presentations to appeal to different learners and broaden exposure. Specifically, he suggests creating a YouTube channel by recording with a phone, computer or DSLR camera and uploading videos with descriptions and tags. Podcasts can be recorded weekly using audio software and uploaded to platforms like iTunes. Webinars allow for remote educational presentations with video, audio and Q&A. Slideshare allows sharing presentations. The document also lists Wong's schedule and courses at the upcoming AAO conference on marketing and website optimization.
Crowdfunding 101: Crowdfunding for CausesRitu Sharma
Alex Kouts, Senior Director of Product, Razoo
Twitter Handle: @AlexKouts
Crowdfunding is the new buzzword. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media to tell your story effectively, spread the word and thank your donors.
This document discusses reputation management strategies in the age of user-generated content and social media. It recommends that companies regularly monitor online conversations, respond respectfully to negative comments, and address customer service issues raised online. The document provides a case study of how Avis identified reputation issues on social media, addressed customer complaints, and created brand advocates. This led to a 200% increase in approval ratings and outperforming competitors. Overall, the key message is that companies must engage with online conversations to manage their reputation in today's transparent digital world.
10 practical questions for designing a reputation system. This talk was (partially!) given at the 2008 IA Summit.
Some of the themes and points from this presentation are expanded on in our book, Building Web Reputation Systems (O'Reilly, 2010) See more at http://oreilly.com/catalog/9780596159801
This document discusses creating effective display ads. It begins by outlining various agency capabilities for qualitative and quantitative research as well as creative, media, and analytics. It then focuses on five key aspects of making great display ads: purpose, flow, design, production, and results. For each aspect, it provides tips and examples, such as common ad sizes, the importance of a clear call to action, testing different headlines, and examining conversion rates and click-through rates to evaluate results.
The document provides best practices for creating effective landing pages, including answering who, what, and why questions; using microsites for more content and information while still generating leads; keeping things simple without extra thinking required, clean aesthetics, bullet pointed benefits, and a clear call to action; and offering incentives like webinars, downloads, newsletters, and contests to get users to sign up or subscribe.
Subversive Marketing Tips and Strategies for Startups on a Modest BudgetDavid Roberts
This document contains notes from a presentation by David Roberts about marketing consulting. It discusses Roberts' background and experience, an overview of his marketing consulting firm including its focus on the Baltic states and CIS, lessons learned transitioning from academia to business, and various tips for startup marketing including using social media, video, and networking. The presentation addresses challenges like uncertainty, pressures from peers, and maintaining motivation. It provides advice on networking, negotiations, and creating engaging video content with limited budgets.
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...Randall Wong, M.D.
Randall V. Wong discusses ways to add content to a website to keep visitors engaged and optimize search engine results. He recommends adding video, podcasts, webinars and presentations to appeal to different learners and broaden exposure. Specifically, he suggests creating a YouTube channel by recording with a phone, computer or DSLR camera and uploading videos with descriptions and tags. Podcasts can be recorded weekly using audio software and uploaded to platforms like iTunes. Webinars allow for remote educational presentations with video, audio and Q&A. Slideshare allows sharing presentations. The document also lists Wong's schedule and courses at the upcoming AAO conference on marketing and website optimization.
Crowdfunding 101: Crowdfunding for CausesRitu Sharma
Alex Kouts, Senior Director of Product, Razoo
Twitter Handle: @AlexKouts
Crowdfunding is the new buzzword. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media to tell your story effectively, spread the word and thank your donors.
Defining social media and why business who are not using it and why they should be and for those who are using it how they can stay on top by being relevant, consistent and creating great content to bring awarness of their brand to their target market.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
This document provides guidance on building a personal brand through effective communication. It discusses defining your brand through attributes like being authentic, distinctive, relative and consistent. It also recommends conducting a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. Additionally, it advises identifying your target audience and competitors, crafting a positioning statement and value proposition, and proving your brand through work experience, networking and social media platforms like LinkedIn. The overall goal is to strategically shift your brand toward a specific goal and differentiate yourself from others in your field.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Public Relations and Reputation Management for Your BusinessElle Spektor
How are you managing your Public Relations?
Make sure your business has a good reputation online!
What do you see when you Google your company name? Learn how online PR can help you improve your company's reputation, boost SEO, score press coverage, and more!
In order to grow your business, it's important to understand how to gather the right statistics and use them to evaluate ROI of your campaigns, write better press releases, or forecast future trends in your industry.
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav.
This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically.
I also give suggestions as to how to respond to both negative and positive reviews.
Whether or not you even had a website, like social media, you have an online reputation to find and protect!
Social media for lawyers by Jason Elias eliasrecruitment.com and bulletpoints...Jason Elias
This document provides tips for lawyers on using social media. It recommends focusing social media efforts on LinkedIn as the leading professional network. It outlines how lawyers can use social media to stay informed in their field, attract and brand themselves to clients, attract potential employees, expand their referral network, keep up with competitors, and find employment opportunities. Specific tips include completing profiles, joining groups, posting valuable content, and using recommendations to differentiate their expertise and services. The overall aim is to become known, liked and trusted online.
This document provides tips for lawyers on using social media. It recommends focusing social media efforts on LinkedIn as the most useful and credible professional network. It outlines how lawyers can use social media to stay informed in their field, attract and research clients, develop their personal and company brand, attract potential employees, expand their referral network, and keep up with competition. Specific tips include completing profiles, joining groups, posting valuable content, and using social media to both market legal services and find new career opportunities.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
Progressive project professional: maximising opportunities that social media present
Wednesday 22 November 2017
presented by Lis Anderson and Sarah Woodhouse, Co-owner and Director, Ambitious PR Communications
APM Women in Project Management Specific Interest Group (WiPM SIG)
The Locals Love Us (LLU) directory began in 2004 and has since expanded to multiple locations across several states. It provides an annual local business and consumer directory where businesses are voted by locals to receive the "Heart" award for trusted advertising. Consumers also receive a free printed directory. LLU aims to build trust between local consumers and businesses through its vetting and awards process. It sees trust-based advertising as key to its success. The leadership team has extensive experience in marketing, IT, franchise development and design.
The document discusses how social media can be used effectively to expand a business. It provides 5 key discussions on social media: accessibility, branding as a company vs individual, content, time spent, and tracking return on investment. Some key benefits highlighted are staying in front of clients, finding new prospects, and branding. The presenters discuss strategies for using social media like daily touches, balancing post types, joining groups for conversations, and following the "spider web theory" to build a network. The overall message is that social media can be used to build relationships and get customer research before purchases are made.
Social media allows for two-way communication between individuals and organizations, moving away from one-to-many broadcasting. It can be used to build personal and professional brands through six stages of engagement, from inactive to content creation. Strategically using tools like blogging, social networking, bookmarking, and photo/video sharing can help connect with others, become a trusted source of information, and share what you know and can do. Transparency, sharing content, acting personally, contributing meaningfully, accepting criticism, and proactive planning and listening are important for brand building on social media.
Make Social Media Make Sense for your Law PracticeSara Lingafelter
The document discusses how lawyers are using social media and provides advice on creating an effective social media practice. It summarizes the results of a survey of 65 lawyers on their social media usage. It then addresses common objections to using social media and provides tips on platforms to consider, goals to set, and how to manage your online reputation. The document is authored by Sara Lingafelter of Portent, Inc., an internet marketing agency based in Seattle.
Find New Donors the Easy Way: 8 Steps to Stop Stressing and Having New Donors...Bloomerang
Maryanne Dersch will show you new techniques to start communicating with ease, joy and abundance to create stronger relationships with existing supporters and attract new ones.
Online reputation management involves monitoring what is said online about a business to suppress negative mentions or push them lower in search results. It is important because prospects, competitors, customers, and unhappy customers are all online. The internet has changed communications from one-way to multi-directional, so everyone can now control messaging. Maintaining a good online reputation through proactive monitoring, responding to feedback, and distributing positive content can help businesses retain customers, attract new ones, and maintain a positive brand image, while a bad reputation can cause lost revenue.
This document outlines a social media strategy and discusses key aspects of engaging consumers online. It recommends setting up a presence on various social media platforms like Facebook, Twitter, YouTube and LinkedIn to reach consumers where they communicate. The strategy emphasizes participating in online conversations, being transparent and building trust. It also suggests measuring success through engagement metrics like response time, quality of content shared and increased traffic and links to brand websites.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
Defining social media and why business who are not using it and why they should be and for those who are using it how they can stay on top by being relevant, consistent and creating great content to bring awarness of their brand to their target market.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
This document provides guidance on building a personal brand through effective communication. It discusses defining your brand through attributes like being authentic, distinctive, relative and consistent. It also recommends conducting a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. Additionally, it advises identifying your target audience and competitors, crafting a positioning statement and value proposition, and proving your brand through work experience, networking and social media platforms like LinkedIn. The overall goal is to strategically shift your brand toward a specific goal and differentiate yourself from others in your field.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Public Relations and Reputation Management for Your BusinessElle Spektor
How are you managing your Public Relations?
Make sure your business has a good reputation online!
What do you see when you Google your company name? Learn how online PR can help you improve your company's reputation, boost SEO, score press coverage, and more!
In order to grow your business, it's important to understand how to gather the right statistics and use them to evaluate ROI of your campaigns, write better press releases, or forecast future trends in your industry.
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav.
This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically.
I also give suggestions as to how to respond to both negative and positive reviews.
Whether or not you even had a website, like social media, you have an online reputation to find and protect!
Social media for lawyers by Jason Elias eliasrecruitment.com and bulletpoints...Jason Elias
This document provides tips for lawyers on using social media. It recommends focusing social media efforts on LinkedIn as the leading professional network. It outlines how lawyers can use social media to stay informed in their field, attract and brand themselves to clients, attract potential employees, expand their referral network, keep up with competitors, and find employment opportunities. Specific tips include completing profiles, joining groups, posting valuable content, and using recommendations to differentiate their expertise and services. The overall aim is to become known, liked and trusted online.
This document provides tips for lawyers on using social media. It recommends focusing social media efforts on LinkedIn as the most useful and credible professional network. It outlines how lawyers can use social media to stay informed in their field, attract and research clients, develop their personal and company brand, attract potential employees, expand their referral network, and keep up with competition. Specific tips include completing profiles, joining groups, posting valuable content, and using social media to both market legal services and find new career opportunities.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
Progressive project professional: maximising opportunities that social media present
Wednesday 22 November 2017
presented by Lis Anderson and Sarah Woodhouse, Co-owner and Director, Ambitious PR Communications
APM Women in Project Management Specific Interest Group (WiPM SIG)
The Locals Love Us (LLU) directory began in 2004 and has since expanded to multiple locations across several states. It provides an annual local business and consumer directory where businesses are voted by locals to receive the "Heart" award for trusted advertising. Consumers also receive a free printed directory. LLU aims to build trust between local consumers and businesses through its vetting and awards process. It sees trust-based advertising as key to its success. The leadership team has extensive experience in marketing, IT, franchise development and design.
The document discusses how social media can be used effectively to expand a business. It provides 5 key discussions on social media: accessibility, branding as a company vs individual, content, time spent, and tracking return on investment. Some key benefits highlighted are staying in front of clients, finding new prospects, and branding. The presenters discuss strategies for using social media like daily touches, balancing post types, joining groups for conversations, and following the "spider web theory" to build a network. The overall message is that social media can be used to build relationships and get customer research before purchases are made.
Social media allows for two-way communication between individuals and organizations, moving away from one-to-many broadcasting. It can be used to build personal and professional brands through six stages of engagement, from inactive to content creation. Strategically using tools like blogging, social networking, bookmarking, and photo/video sharing can help connect with others, become a trusted source of information, and share what you know and can do. Transparency, sharing content, acting personally, contributing meaningfully, accepting criticism, and proactive planning and listening are important for brand building on social media.
Make Social Media Make Sense for your Law PracticeSara Lingafelter
The document discusses how lawyers are using social media and provides advice on creating an effective social media practice. It summarizes the results of a survey of 65 lawyers on their social media usage. It then addresses common objections to using social media and provides tips on platforms to consider, goals to set, and how to manage your online reputation. The document is authored by Sara Lingafelter of Portent, Inc., an internet marketing agency based in Seattle.
Find New Donors the Easy Way: 8 Steps to Stop Stressing and Having New Donors...Bloomerang
Maryanne Dersch will show you new techniques to start communicating with ease, joy and abundance to create stronger relationships with existing supporters and attract new ones.
Online reputation management involves monitoring what is said online about a business to suppress negative mentions or push them lower in search results. It is important because prospects, competitors, customers, and unhappy customers are all online. The internet has changed communications from one-way to multi-directional, so everyone can now control messaging. Maintaining a good online reputation through proactive monitoring, responding to feedback, and distributing positive content can help businesses retain customers, attract new ones, and maintain a positive brand image, while a bad reputation can cause lost revenue.
This document outlines a social media strategy and discusses key aspects of engaging consumers online. It recommends setting up a presence on various social media platforms like Facebook, Twitter, YouTube and LinkedIn to reach consumers where they communicate. The strategy emphasizes participating in online conversations, being transparent and building trust. It also suggests measuring success through engagement metrics like response time, quality of content shared and increased traffic and links to brand websites.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
This document discusses methods for evaluating research quality and ethics in data analysis. It describes key aspects of good research such as being organized, objective, controlled, and empirical. Good research topics are within a line of research, relevant to the real world, possible to conduct, and meaningful. When analyzing data, analysts should use a consistent method, consider the ethical implications of decisions, and protect data quality and confidentiality. The document also identifies potential risks to ethics like prioritizing professional needs over ethics.
This document discusses interviews and focus groups used in qualitative research. It defines key terms like exhaustive and mutually exclusive, and triangulation. It provides guidance on good interview techniques including establishing rapport and taking thorough notes. Focus groups are described as a type of group interview used to evaluate products, typically with 4-6 participants who are actual users. The document outlines best practices for preparing, conducting, and analyzing focus groups, including reserving space, preparing stimuli and questions, paying attention to group dynamics, and thematically coding and reporting results.
This document defines key terms and concepts related to data ethics and outlines potential risks and guidelines. It discusses how decisions have ethical implications and should be made consistently. It defines terms like data, data scientist, data quality, signal, noise, and algorithms. It also outlines statistical concepts and potential risks like the ludic fallacy, naïve interventionism, and narrative fallacy. The document concludes by stating analysts should not provide explanations beyond their abilities, should explain methods and limitations, protect confidential information, avoid conflicts of interest, and use the scientific method.
White paper from Elon Media Analytics students. Blogging and microblogging is a key image-management strategy for athletes and teams. This paper describes some best practices for using Twitter analytics to optimize social media efforts in sports.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
This whitepaper from Elon Media Analytics describes how more traditional news organizations can use the Snapchat social media platform for story telling and to engage potential younger audiences.
This white paper discusses how public relations can use Snapchat's Discover feature to improve brands. It notes that Snapchat Discover reaches over 60 million active users, mainly millennials and older smartphone users. The paper explains how businesses can create video content on Discover to engage audiences, build their brand image, and humanize the brand. It recommends that public relations consistently provide new content and exclusive rewards to maintain user engagement with the Discover feature in order to drive brand awareness, recognition, and loyalty.
A whitepaper from Elon Media Analytics Students. This paper describes some of the benefits of using Google Analytics to plan web content for small businesses.
The number of subscribers increased 17% in February from 26,172 to 31,498, with 371 re-subscribing after lapsing for over 6 months. While the increase seems large, data should be presented clearly and concisely to provide meaningful context and avoid numerical fallacies. Only include as many details as needed to understand the key trends, avoiding excessive numbers or percentages that can confuse readers.
This document provides tips for writing effective emails like a professional. It recommends (1) including a meaningful subject line and appropriate greeting to provide context, (2) sticking to one idea per short paragraph and using transitions to make the email easy to use, and (3) considering the entire group audience, proofreading carefully, and avoiding insincerity when communicating to use resources wisely.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
15. FOR YOUR CLIENT
Signed out Google Search and first 5
pages of results
• URL
• Page Rank of Site
• Page Title
• Own/Control/Influence/3rd Party/Incorrect
• Sentiment
Social Mention Result