The document discusses the concept of curating content, which involves selecting and organizing works from various sources to provide value to an audience. It outlines two types of curation: link curation and knowledge curation, and offers tips for effective storytelling through curated content on social media platforms. Key strategies include incorporating images for context, ensuring a representative range of content, and utilizing diverse keywords for comprehensive searches.

1. CURATING
PROVIDING VALUE TO YOUR AUDIENCE BY
SELECTING THE WORK OF OTHERS

2. WHAT IS CURATING?
Creating content around a
particular event or topic
• Gathering elements created by others
• Stories
• Videos
• Photos
• Graphics
• Social media posts
• Microsites

3. WHAT IS CURATING - 2
Types of curation
• Link curation – collecting and sharing links to
material that interests your audience
• Knowledge curation – collecting information that
provides a guide to a particular topic

4. WAYS TO CURATE
On a social media feed
Twitter
Google +
Tumblr
LinkedIn

5. WAYS TO CURATE - 2
As a holistic story
• Narrative that YOU write
• Support that is curated
Examples:
http://icpcnews.tumblr.com/post/89573778194/day-2-
newsletter-things-get-underway
https://storify.com/mattkatz00/newark-mayor-booker-saves-life-
in-fire-then-catche

6. USING CURATION TO
TELL A STORY
• Information-rich headline
• Your narrative that provides the
facts and transitions of the story
• Pull-ins from other media as
your quotes and other
supporting evidence

7. TIPS
• Include images when possible, but use
text to add context
• Locate more content than you will use.
Make sure your story is representative
• Use multiple types of keywords when
you find material to ensure that you find
a balance of information
• Mechanics still count!