Why blog? You can't afford not to.
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Short presentation on the value of blogging for online reputation, SEO and ultimately meeting your business objectives.
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- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Why blog? You can't afford not to.
- 1. WHY BLOGGING? IT’S TIME, BUT IT’S WORTH IT
- 2. WHO USES BLOGS AND WHY? About 1 in 4 adult internet users Likely to influence a buying decision Behind retail site, brand site Ahead of Facebook, Twitter, Seen as trustworthy
- 3. HOW BLOGS ARE USED Companies/organizations create them for: Gravitas Search Pro-bloggers curate information across areas Pro, because they get paid So influential it’s regulated
- 4. IS IT WORTH IT? Yes! • Daily blogging – 88 % likelihood that you get a customer • Monthly blogging – 50-ish % likelihood that you get a customer Maybe • Takes a lot of time/resources
- 5. GOOD BLOG POSTS HAVE • An enticing headline • A clear categorization • A strong lead • Solid mechanics • Consistent formatting • News-type structure (most to least important) • Credit – yours and others