CHARITY
RATINGS
METHODS AND STRATEGIES
CHARITY NAVIGATOR
Financial Health
Accountability
FINANCIAL HEALTH
Charities provide information
• Tax Return
• Form 990
Metrics
• Program Expenses
• Administrative Expenses
• Fundraising Expenses
• Fundraising Efficiency (spend less to raise more)
• Accounting practices
• Capacity (can they plan strategically)
ACCOUNTABILITY
Is the board independent?
Conflict of interest policy
Are assest going towards correct purposes
Do they do audits
Documentation of meetings
Records retention, whistleblower policies
CEO and board salaries are transparent and
consistently determined
CHARITY WATCH
Program percentage – mission
vs. overhead (fundraising and
administrative
• Target: 75% or higher to mission
Cost to raise $100
• Target: less than $25
BETTER BUSINESS BUREAU
Governance and
oversight
Effectiveness
Finances
Solicitations
GOVERNANCE
•Board control
•Board size > 5
•Board meets regularly
•90% of board is unpaid
•Conflict of interest policy
EFFECTIVENESS
•Board has effectiveness
policy
•Board receives regular
reports
FINANCES
• Spends at least 65% on mission
• No more than 35% on fund raising
• Doesn’t hoard donations (no more than 3
times budget in savings)
• Audit report available
• Financial statements detail the expenses
• Expense reports are accurate
• Board approves budget yearly
SOLICITATIONS
Meterials are accurate and not misleading
Annual report publicly available
• Mission statement
• Summary of past year’s accomplishments
• Roster of officers
• Financial information
Websites have same information as annual
reports
Donor privacy requests honored
Cause marketing is clear, honest
IS IT MORE THAN MONEY?
OTHER ADVICE
Do the programs match the mission?
Can the organization quantify its
accomplishments?
Is the mission supported by government
or university research?
Federations like United Way evaluate for
you
Look at the financials yourself.
http://www.guidestar.org/

Methods for assessing charities

  • 1.
  • 2.
  • 3.
    FINANCIAL HEALTH Charities provideinformation • Tax Return • Form 990 Metrics • Program Expenses • Administrative Expenses • Fundraising Expenses • Fundraising Efficiency (spend less to raise more) • Accounting practices • Capacity (can they plan strategically)
  • 4.
    ACCOUNTABILITY Is the boardindependent? Conflict of interest policy Are assest going towards correct purposes Do they do audits Documentation of meetings Records retention, whistleblower policies CEO and board salaries are transparent and consistently determined
  • 5.
    CHARITY WATCH Program percentage– mission vs. overhead (fundraising and administrative • Target: 75% or higher to mission Cost to raise $100 • Target: less than $25
  • 6.
    BETTER BUSINESS BUREAU Governanceand oversight Effectiveness Finances Solicitations
  • 7.
    GOVERNANCE •Board control •Board size> 5 •Board meets regularly •90% of board is unpaid •Conflict of interest policy
  • 8.
  • 9.
    FINANCES • Spends atleast 65% on mission • No more than 35% on fund raising • Doesn’t hoard donations (no more than 3 times budget in savings) • Audit report available • Financial statements detail the expenses • Expense reports are accurate • Board approves budget yearly
  • 10.
    SOLICITATIONS Meterials are accurateand not misleading Annual report publicly available • Mission statement • Summary of past year’s accomplishments • Roster of officers • Financial information Websites have same information as annual reports Donor privacy requests honored Cause marketing is clear, honest
  • 11.
    IS IT MORETHAN MONEY?
  • 12.
    OTHER ADVICE Do theprograms match the mission? Can the organization quantify its accomplishments? Is the mission supported by government or university research? Federations like United Way evaluate for you Look at the financials yourself. http://www.guidestar.org/