The document discusses characteristics of broadcast media programs targeted towards farmers. It notes that farm broadcasts have the purpose of educating, informing and entertaining farmers. Radio and television are discussed as the two main media for farm programs, with radio being inexpensive but limiting imagination, and television being more expensive but allowing farmers to see demonstrations. Challenges of farm media include its transitional nature, difficulty targeting all farmers, and variations in age, culture and language of farmers. The document outlines major inputs that should be covered, including agriculture, livestock, weather, markets, and home/family topics. It describes styles such as spoken word and formats including talks, interviews, and field-based segments. Writing for media is said to require simplicity, avoiding j

1. Characteristics of Broadcast media – Farm programmes Vijayagopal