Jude Habib, Sounddelivery Digital Communictaions on a Shoestring, 13th October 2010 www.charitycomms.org.uk/events

1. CharityComms
Digital Communications
on a Shoestring
An Introduction to creating
podcasts and audio stories
Jude Habib
Founder and Creative Director,sounddelivery
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2. Why are you here?
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3. Who are you trying to reach?
 Your Donors
 Your Staff
 Volunteers
 Global Reach
 Trustees
 Network Radio
 National Newspapers
 Local Newspapers
 Bloggers
 Citizen Media
 Social Media Users
 Local Radio
 Commercial Radio
 Funders / Politicians/MPs/Local authority
 Trustees.
 People Who Don’t Know Who You Are The list is endless!
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4. Who is my Audience?
What do I want to
listen to?
And what about
me?
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5. Why Audio?
 Powerful  Emotive
 Cost Effective  Controlled
 Anonymous  Authentic
 Dynamic  Passionate
 Exciting  Grassroots
 Real  Targeted
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6. Audio Applications
Magazine style programmes
Stand-alone interviews
Case studies/profiles
Audio diaries/citizen media
Dramas/ Celebs/Ringtones
Project Evaluations
Speeches/Presentations/Events

7. What Makes Powerful Content?
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8. Content to discuss
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9. Things to remember
 Everyone has a different perspective
 Stories told simply – music not a necessity
 Short and to the point
 Different locations, accents, voices, don’t always need a
‘presenter’
 Presenter – to sound like they’re enjoying it
 Formats – audio diary, magazine, columns, debate,
discussion – what’s right for you.
 Quality of recording – doesn’t matter if it’s a bit raw but if
there is mic rattle people will switch off
 Don’t forget you are narrowcasting – not broadcasting
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10. Scripting tips
 Keep it simple
 Short sentences
 Your script is for facts – your interviews
are for emotion
 A simple introduction to set the scene
 Always get your interviewees to introduce
themselves
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11. Will it break the bank?
COSTS:
Training
Equipment
Marketing
Production
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12. Endless possibilities…….
 Branded Podcasts  To update
 Podverts trustees/Stakeholders
 Audio press release/clips  Audio Dramas
for journalists  Online Radio Stations
 Send to  Incentives to marathon
broadcasters/other media runners – links to
 Audio slideshows websites / JustGiving
 Citizen/Social Reporters sites
 Mobile Phone Campaigns  Evaluations for Funders
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13. Future for your content
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18. Start Listening
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