The document provides guidance on writing an effective speech by outlining key considerations for determining the speech's purpose and analyzing the audience. It recommends beginning with defining the conclusion, which states the purpose and call to action, followed by the opening and then the body. The structure, language, visual aids, and rehearsal are also important to address. Understanding who the audience is, what they need to know, where the speech will take place, when, why they are attending, and how best to deliver the message are essential for writing a successful presentation.

1. Writing the Speech
The Sages
Toastmasters Club
22 September 2016
Adolph P Kaestner – DTM , PDG , SdPFA

3. Speech Purpose
 To Inform - Share Knowledge
 To Convince / Persuade - Call to Action/Sell
 To Teach / Technical - Skills Development
 To Motivate / Inspire - Change Attitudes
 To Entertain - Enjoy /Laugh /Tears
They all require special attention

4. Audience Analysis
 Group Dynamics
 Numbers
 Age
 Gender
 Race
 Education
 Economic
 Sensitive Issues
 Trouble Makers
 Company Executives
Greet & Meet - When They Arrive

5. Know Your Audience
 Focus on Audiences’ Needs
 Why are they Attending
 Have To / Want To / “Indaba”
 What They Already Know
 What They Need to Know
 What’s the GAP You Need to Fill
 Who Has Spoken Before
 The Good, The Bad, The Ugly
 Who Speaks Before You - subject
 Who Speaks After You - subject
See Booking Form on My Web Site

6. ListenHear
Appeal to the Senses
Look Observe
Smell
Speak
Interpret

7. The Structure
Opening
Body
Conclusion Humour
Language
Words
Time
Props Gestures
Practice

8. Writing the Presentation 1
 The PURPOSE
 The Audiences Needs
 The Organisers Needs (The Briefing)
 The Speakers Desired End Result
 Speech Parameters (Time to Speak etc)
 Initial Content Research
 Time Lines
 Presentation Style (Talk, Present, Group)
Opening – Body - Conclusion

9. Writing the Presentation 2
 Step 1 = The Conclusion (10%)
 The Purpose of the Presentation
 No Message = No Talk
 Ties Up all Loose Ends
 Summary
 The Call To Action
This is what they will Remember

10. Writing the Presentation 3
 Step 2 = The Opening (15%)
 The Attention Grabber
 The Reason to Listen
 The Promise to Fulfil Needs
 Don’t Assume They are Interested
Knock Their Socks Off

11. Writing the Presentation 4
 Step 3 = The Body – (75%)
 The Building Blocks
 Beware Too Much
 Beware Too Little
 Logical Sequence
 Build the Case
 Support Material
 Interesting Anecdotes
 K I S S
Beware of Losing the Audience

12. Writing the Presentation 5
 Who
 Who is the audience group I am speaking to
 What
 What am I going to speak to them about (their needs)
 Where
 Where will this happen (venue/ setting/occasion)
 When
 Date - Time - Position on programme -
 Why
 Why am I speaking to them (Purpose / Message)
 How
 How best do I deliver this message to them (style / props etc)
5 W & 1H Approach - Rudyard Kipling

13. Mind Maps
http://freemind.sourceforge.net

14. Presentation Steps
How Best
The Structure
Why Me Self
Analysis
What
Purpose
The
Benefits
To Who The
Audience
The Words
& Message
The Tools
& Props to
Use
Write & Build
Presentation
Test It
K I S
Rehearse
Video Fine
Tune
Manage
The Stage
& Venue
Deliver
The
Message

15. Thank You
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