BrightonSEO 2019 - Jacob Tibbott - Get Your Ticket Beat The Competition With Gmail Ads: Email-less Email Marketing
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About this Session Learn how we beat the competition and boosted brand engagement through the use of highly targeted gmail ads. We ran a number of studies to assess the effectiveness of gmail ads, great for those who took a hit to their list after GDPR.
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Lee Chadwick - OTE Bristol - Email Marketing
Topic: Email marketing best practice and why you should be investing in marketing automation
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- Dealing with the F’in Email
- Why your email only has 2 seconds to live
- Making the move to marketing automation
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- 1. Beat The Competition With Gmail Ads: Email-less Email Marketing Jacob Tibbott // Novicell UK SLIDESHARE.NET/JacobTibbott @jrtibbott
- 6. The best ads don’t look like ads
- 10. Gmail ads are less competitive 👀
- 13. 🤑
- 14. Micro-moments
- 19. Don’t know which audience to target? Google can help
- 20. Custom intent, not as easyas you think
- 21. Life events Target users going throughmajor lifeevents
- 22. Getting married or recently married 👰🕵
- 23. Moving soon or recent moved 🏠
- 24. Cats & dogs🐶🐱
- 25. Moving home 🏠 Graduating 👨🕵🎓 New pet🐶 Retirement 👴🕵 Job change 💼 Business creation💸 Home renovation🕵 Marriage💍
- 27. Lookalikes
- 29. Bid on your own brand without upsetting SEOers
- 30. Smash your ad copy
- 32. Learn what works from organic e- mails🕵
- 33. If it sucks organically🕵🕵♂️
- 34. It will suck as an ad 👎🕵
- 35. Clickbait gets clicks not conversions 🤑
- 36. Clicks are not clicks 😱
- 38. Quality score 😡
- 40. £0.00 £0.20 £0.40 £0.60 £0.80 £1.00 £1.20 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%
- 41. Standard formats
- 42. HTML🕵
- 43. Feeling lazy? 😴
- 46. Including Gmail!
- 47. Metrics Standard Responsive Clicks 568 482 Avg. CPC £0.42 £0.18 CTR 0.74% 1.12% Conv. rate 2.47% 2.35%
- 48. Key takeaways
- 51. Micro-moments
- 53. Be smart with audience targeting
- 54. Cheers 🕵