This document provides templates for sales scripts focused on website design services, including call scripts, email templates, and voicemail messages. The scripts address value points of increasing website revenue, conversion rates, and traffic. They also address common pain points like low revenue, poor conversion, and low traffic. The scripts qualify prospects by asking questions about their current website, needs, and pain points. They introduce the company's website design services and provide an example of helping another business increase leads by 500% and revenue by 20%. Objection responses are also included.
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
The ultimate guide to getting more clients for your web design businessMatthew Needham
The ultimate guide to getting more clients for your web design business
http://bigredtomatocompany.co.uk/posts/the-ultimate-guide-to-getting-more-clients-for-your-web-design-business/
How To Get More Referrals Without Asking Your ClientsNewHorizon.Org
Having credible referrals is an important part in running a business.
Getting these referrals may seem difficult if you are not sure how to ask for them from your clients. You can go around asking for referrals; however, you don’t want to come off as needy.
For more information read http://www.newhorizon.org/credit-info/how-to-get-referrals-for-your-small-business/
Looking for business financing? Check our resource page here http://www.newhorizon.org/NHBS/
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Learn Proven 3 Step Formula How To Get Your First Clients & How To Get More C...Dainis Graveris
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Are you struggling to get your first clients, to get more clients in your freelance career?
We have received lots of questions about this exact problem - "How Do I get more clients?" And we listen and offer this webinar for you - FOR FREE!
My very first client came when I understood how to look at everything through his eyes! I became marketer,not only web designer and I never had to worry about not having enough work or clients!
Using a super-simple 3-Step System, you will learn exactly how to become expert freelancer and land well paid freelance gigs every time you want even if you are just STARTING OUT!
This formula will be taught by our freelance expert Spencer Forman.
Spencer Forman is the best freelancer (evil genius) I know, he is the go-to expert for any freelance related questions. Over past 6 years Spencer has worked with over 8,500 clients and he's experienced WordPress and freelance teacher - he has published over 300 instructional videos online. Throughout his journey Spencer has appeared on sites such as TechCrunch, Wallstreet, Mashable and he's visible person in WordPress field has appeared with ManageWP, WPEngine, W3 Total Cache.
On this webinar you'll learn:
- You will learn exactly how to leverage from WordPress popularity, pick "low hanging fruits" - pain jobs you can solve in short time!
- You will learn how to talk with clients, how to make them respond to you and how to get paid more!
- You will learn the art of following up with existing clients and get testimonials, recommendations and more work from them!
- And much, much more!
-------
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
Facebook Advertising Strategies for Coaches & Consultants
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Facebook advertising is currently the most effective and affordable paid traffic channels for coaches and consultants who want to attract high paying clients to enrol in their premium products, programs or services.
Faceboook Ads are the #1 Channel for High End Coaching Leads
Have you ever wondered how celebrity coaches attract clients who happily pay $5K, $10K $30K or more for coaching programs, when most coaches struggle to get people to pay them $100 per hour?
How do they do it? Well they have a clearly defined process, and one of the essential steps is highly targeted traffic. Right now, Facebook is their #1 choice for finding new leads because of the amazing ability to target your ideal client on Facebook.
There is a lot more to it than just running the ads, but without an affordable source of targeted leads you can’t get a good ROI on the process.
Learn how to get coaching and consulting clients with Facebook Ads
Facebook Ads are Highly Scalable
What’s better than spending $1 and getting $2 Back?
Spending $100,000 and getting $200,000 back.
That’s the power of scalability, and it’s one of the reasons that Facebook ads are so popular.
One of the greatest benefits of Facebook advertising is that if you can get a good ROI on your Facebook ad campaign, you can scale it to grow your business into the high 6 figures or 7 figures.
Facebook Ads are Easy to Get Started With
Even if you are new to Facebook Ads, it’s easy to get started spending just $10 a day to start attracting clients into your business. Facebook ads are great because they are visual, easy to use, and most people use Facebook regularly. Even boosting a post for $5 to $20 can produce a noticeable increase in engagement and enquiries
Getting Solid ROI for on Facebook is Hard
However while it’s one thing to run some simple Facebook ads and possibly get some initial results, producing solid ROI (Return on investment).
In fact, top Facebook advertisers don’t start out trying to make thousands of dollars – they start out trying to turn $1 into $1.01. If you can’t do that, there is no point trying to spend thousands of dollars – you’re just throwing money away.
Watch the interview:
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Video URL:
https://www.youtube.com/watch?v=PzjN6GTbscQ
See more Digital Influence Interviews:
http://digitalinfluence.com.au/interviews
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
The ultimate guide to getting more clients for your web design businessMatthew Needham
The ultimate guide to getting more clients for your web design business
http://bigredtomatocompany.co.uk/posts/the-ultimate-guide-to-getting-more-clients-for-your-web-design-business/
How To Get More Referrals Without Asking Your ClientsNewHorizon.Org
Having credible referrals is an important part in running a business.
Getting these referrals may seem difficult if you are not sure how to ask for them from your clients. You can go around asking for referrals; however, you don’t want to come off as needy.
For more information read http://www.newhorizon.org/credit-info/how-to-get-referrals-for-your-small-business/
Looking for business financing? Check our resource page here http://www.newhorizon.org/NHBS/
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Learn Proven 3 Step Formula How To Get Your First Clients & How To Get More C...Dainis Graveris
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Are you struggling to get your first clients, to get more clients in your freelance career?
We have received lots of questions about this exact problem - "How Do I get more clients?" And we listen and offer this webinar for you - FOR FREE!
My very first client came when I understood how to look at everything through his eyes! I became marketer,not only web designer and I never had to worry about not having enough work or clients!
Using a super-simple 3-Step System, you will learn exactly how to become expert freelancer and land well paid freelance gigs every time you want even if you are just STARTING OUT!
This formula will be taught by our freelance expert Spencer Forman.
Spencer Forman is the best freelancer (evil genius) I know, he is the go-to expert for any freelance related questions. Over past 6 years Spencer has worked with over 8,500 clients and he's experienced WordPress and freelance teacher - he has published over 300 instructional videos online. Throughout his journey Spencer has appeared on sites such as TechCrunch, Wallstreet, Mashable and he's visible person in WordPress field has appeared with ManageWP, WPEngine, W3 Total Cache.
On this webinar you'll learn:
- You will learn exactly how to leverage from WordPress popularity, pick "low hanging fruits" - pain jobs you can solve in short time!
- You will learn how to talk with clients, how to make them respond to you and how to get paid more!
- You will learn the art of following up with existing clients and get testimonials, recommendations and more work from them!
- And much, much more!
-------
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
Facebook Advertising Strategies for Coaches & Consultants
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Facebook advertising is currently the most effective and affordable paid traffic channels for coaches and consultants who want to attract high paying clients to enrol in their premium products, programs or services.
Faceboook Ads are the #1 Channel for High End Coaching Leads
Have you ever wondered how celebrity coaches attract clients who happily pay $5K, $10K $30K or more for coaching programs, when most coaches struggle to get people to pay them $100 per hour?
How do they do it? Well they have a clearly defined process, and one of the essential steps is highly targeted traffic. Right now, Facebook is their #1 choice for finding new leads because of the amazing ability to target your ideal client on Facebook.
There is a lot more to it than just running the ads, but without an affordable source of targeted leads you can’t get a good ROI on the process.
Learn how to get coaching and consulting clients with Facebook Ads
Facebook Ads are Highly Scalable
What’s better than spending $1 and getting $2 Back?
Spending $100,000 and getting $200,000 back.
That’s the power of scalability, and it’s one of the reasons that Facebook ads are so popular.
One of the greatest benefits of Facebook advertising is that if you can get a good ROI on your Facebook ad campaign, you can scale it to grow your business into the high 6 figures or 7 figures.
Facebook Ads are Easy to Get Started With
Even if you are new to Facebook Ads, it’s easy to get started spending just $10 a day to start attracting clients into your business. Facebook ads are great because they are visual, easy to use, and most people use Facebook regularly. Even boosting a post for $5 to $20 can produce a noticeable increase in engagement and enquiries
Getting Solid ROI for on Facebook is Hard
However while it’s one thing to run some simple Facebook ads and possibly get some initial results, producing solid ROI (Return on investment).
In fact, top Facebook advertisers don’t start out trying to make thousands of dollars – they start out trying to turn $1 into $1.01. If you can’t do that, there is no point trying to spend thousands of dollars – you’re just throwing money away.
Watch the interview:
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Video URL:
https://www.youtube.com/watch?v=PzjN6GTbscQ
See more Digital Influence Interviews:
http://digitalinfluence.com.au/interviews
In this presentation you will learn how to get coaching clients and where to find them so that your can soar in your business. If you want to know more, go to: http://www.eqnina.com
In this presentation you will learn how to get coaching clients and where to find them so that your can soar in your business. If you want to know more, go to: http://www.eqnina.com
Objection Rebuttals that Defuse Common Sales ObjectionsSalesScripter
In B2B sales, you will face the same objections again and again:
– What is this in regards to?
– Is this a sales call?
– I am not interested.
– Just send me your info.
– We are already using someone right now.
– We do not have any budget right now.
– We are not looking at making any changes right now.
– Call me back in X months.
If you would like to get some new ideas of what to do and say when these come up, join us for our webinar on “Objection Rebuttals that Defuse Common Sales Objections”.
Being able to make some positive changes in this one area should create big improvements in your ability to get meetings and generate leads.
10 Steps to Marketing Your New Advisory Firm or RIAClaire Akin, MBA
Going fully independent with an RIA model is a huge step for financial advisors. One of the biggest tasks is branding, launching, and marketing the new firm.
Please join me and expert guest, Brad Wales of Transition To RIA, to cover everything you need to know to market your new firm.
Brad will explain the key issues that advisors should consider and steps to be more successful. Sign up today to learn how to market your new firm!
5 ways to convert your website visitors into customers presentation may 2020Xpand
In the current economic climate, you need to make the best possible use of digital marketing to ensure business continuity and, more importantly, profitability.
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
In this FREE session, we covered:
- What you need to consider when placing calls to action (CTAs) on each page of your website and how to get the best out of them. Sometimes it can be as simple as changing one word!
- Following ‘The Xpand Funnel’ to capture website visitor data
- Building credibility through testimonials and reviews, but not just any testimonials and reviews.
- The importance of concise, high-quality content that leads your website user to different pages on your website. Your goal should be to capture as much of their time as possible.
- Creating a landing page dedicated to your LinkedIn connections.
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
Facebook and Instagram ads can be a moving target in these changing times. In this session, you will learn some new ways to approach your ads strategy whether you are just starting a new campaign or trying to get better results.
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
Similar to Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection Responses (20)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
2. VALUE POINTS
• Increase the revenue generated through their
website
• improve website conversion rates
• Increase website traffic
TARGET BUYER
• Small businesses
PAIN POINTS
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
PAIN QUESTIONS
• How important is it to get more revenue out of your
website traffic?
• How important is it for you to improve your website
conversion rates?
• Do you need to increase website traffic and visitors?
CURRENT STATE
• Do you currently have someone that can make changes to your website?
• Are you currently working with a web design agency?
• How happy are you with person working on your website?
• When was the last time you refreshed your website?
• How much traffic are you currently getting to your website?
• What CMS platform is your website built on?
• When was the last time you considered redoing your website?
• How many different websites do you currently have?
• Are you the person to that makes decisions regarding your website?
NAME DROP
• We worked with an accounting firm and helped them to
do a complete refresh of their corporate website.
• This helped to improve how they told the story of what
they do and the services they provide to website
visitors.
• After only 6 months, they increased the number of
leads that they were generating through their website
by over 500% and increase their overall revenue by
20%.
PRODUCT
• Web design services
FEATURES
• Design and build websites
• Graphic design
• Copywriting
DIFFERENTIATION
• We only work with
accountants
• We use AI to develop the
optimum website layout
• We guarantee results
COMPANY FACTS
• Won design awards 5 years
• In business for 30 years
• Woman owned business
7. Hello, [Contact’s Name]. This is [Your Name] with [Your Company].
Have I caught you in the middle of anything?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
8. Great. The reason for my call is that we help small businesses to:
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
But I am not sure if we can help you in the same way.
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
9. • How important is it to get more revenue out of your website traffic?
• How important is it for you to improve your website conversion rates?
• Do you need to increase website traffic and visitors?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
10. • Do you currently have someone that can make changes to your website?
• Are you currently working with a web design agency?
• How happy are you with person working on your website?
• When was the last time you refreshed your website?
• How much traffic are you currently getting to your website?
• What CMS platform is your website built on?
• When was the last time you considered redoing your website?
• How many different websites do you currently have?
• Are you the person to that makes decisions regarding your website?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
11. A lot of businesses that we work with are having issues with:
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
Are you concerned about any of those?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
12. I am with [Company] and we provide web design services
• Design and build websites
• Graphic design
• Copywriting
Some ways we differ from other options out there are:
• We only work with accountants
• We use AI to develop the optimum website layout
• We guarantee results
A little more about us:
• Won design awards 5 years
• In business for 30 years
• Woman owned business
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
13. • We worked with an accounting firm and helped them to do a complete refresh of their
corporate website.
• This helped to improve how they told the story of what they do and the services they
provide to website visitors.
• After only 6 months, they increased the number of leads that they were generating
through their website by over 500% and increase their overall revenue by 20%.
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
14. But I have called you out of the blue and I am not sure if this is the best time to discuss this.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of
how we have helped other small businesses to:
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
Are you available on Tuesday or Thursday morning? Or are you available to continue
talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
16. VALUE
POINTS
Subject Line: Increase the revenue generated through your website
Hello [Contact First Name],
The reason for the email is that we help small businesses to:
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,
17. PAIN POINTS
Subject Line: Website visitors are not converting to customers
Hello [Contact First Name],
The reason for the email is that we help small businesses with the challenges of:
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
I don't know if you are concerned about any of those areas and that is why I am reaching out.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,
18. NAME DROP
Subject Line: BG Accounting increased leads by 500%
Hello [Contact First Name],
The reason for the email is that we worked with an accounting firm and helped them to do a complete
refresh of their website.
This helped to improve how they told the story of what they do and the services they provide to website
visitors.
After only 6 months, they increased the number of leads that they were generating through their website by
over 500% and increase their overall revenue by 20%.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,
19. PAIN
QUESTIONS
Subject Line: Get more revenue out of your website traffic?
Hello [Contact First Name],
I am trying to determine if we can help you in the same way that have helped our other clients. These are
some of the questions that I would ask you to figure that out:
• How important is it to get more revenue out of your website traffic?
• How important is it for you to improve your website conversion rates?
• Do you need to increase website traffic and visitors?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
20. PRODUCT
Subject Line: Website design services
Hello [Contact First Name],
The reason for the email is that we provide website design services and that includes:
• Design and build websites
• Graphic design
• Copywriting
Some ways we differ from other options out there are:
• We only work with accountants
• We use AI to develop the optimum website layout
• We guarantee results
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,
22. VALUE
POINTS
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we help small businesses to:
(Share 1 to 3 benefits)
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
I don’t know if you want to improve those areas and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
23. PAIN POINTS
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we help small businesses with the challenges of:
(Share 1 to 3 pain points)
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
I don’t know if you are concerned about those areas and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
24. NAME DROP
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we worked with an accounting firm and helped them to do a complete refresh of their
website.
This helped him to improve how they told the story of what they do and the services they provide to website visitors.
After only 6 months, they increased the number of leads that they were generating through their website by over 500%
and increase their overall revenue by 20%.
I don't know if we can help you in the same way and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
25. PRODUCT
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we provide website design services and that includes:
• Design and build websites
• Graphic design
• Copywriting
Some ways we differ from other options out there are:
• We only work with accountants
• We use AI to develop the optimum website layout
• We guarantee results
I don't know if you are a good fit with what we provide and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
27. The reason for my call is that we help small businesses to:
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
What is this in regards to?
Is this a sales call?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
28. I understand. If I could ask you real quick:
• How important is it to get more revenue out of your website traffic?
• How important is it for you to improve your website conversion rates?
• Do you need to increase website traffic and visitors?
I am not interested.
We are not making any changes.
We do not have budget right now.
Can you send me your information.
We already use someone right now.
We already use someone for that.
We have already purchased something for that.
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
29. I understand. If I could ask you real quick:
• Do you currently have someone that can make changes to your website?
• Are you currently working with a web design agency?
• How happy are you with person working on your website?
• When was the last time you refreshed your website?
• How much traffic are you currently getting to your website?
• What CMS platform is your website built on?
• When was the last time you considered redoing your website?
• How many different websites do you currently have?
• Are you the person to that makes decisions regarding your website?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
I am not interested.
We are not making any changes.
We do not have budget right now.
Can you send me your information.
We already use someone right now.
We already use someone for that.
We have already purchased something for that.
30. We already use someone right now.
We already use someone for that.
We have already purchased something for that.
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
A lot of businesses that we work with are having issues with:
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
Are you concerned about any of those?
32. • How is your day going so far?
• [Ask a question regarding the weather, sports, recent current event, etc.]
• How long have you been working here?
• What did you do before this?
• Where are you from?
• What do you like most about what you do?
• I know why I wanted to meet with you. Is there anything that motivated you to want
to meet with me?
• [Share agenda for meeting] Does that match up with your expectations for this
meeting?
• Is there anything in particular that you are hoping to get out of this meeting?
• Do you have a hard stop for this meeting?
VALUE
POINTS
PAIN POINTS
CURRENT
STATE
PRODUCT
PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
33. PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
Great. The reason for my call is that we help small businesses to:
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
But I am not sure if we can help you in the same way.
• Do you currently have someone that can make changes to your website?
• Are you currently working with a web design agency?
• How happy are you with person working on your website?
• When was the last time you refreshed your website?
• How much traffic are you currently getting to your website?
• What CMS platform is your website built on?
• When was the last time you considered redoing your website?
• How many different websites do you currently have?
• Are you the person to that makes decisions regarding your website?
34. • How important is it to get more revenue out of your website traffic?
• How important is it for you to improve your website conversion rates?
• Do you need to increase website traffic and visitors?
PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
35. PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
A lot of businesses that we work with are having issues with:
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
Are you concerned about any of those?
36. PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
I am with [Company] and we provide web design services
• Design and build websites
• Graphic design
• Copywriting
Some ways we differ from other options out there are:
• We only work with accountants
• We use AI to develop the optimum website layout
• We guarantee results
A little more about us:
• Won design awards 5 years
• In business for 30 years
• Woman owned business
37. PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
• We worked with an accounting firm and helped them to do a complete refresh of their
corporate website.
• This helped to improve how they told the story of what they do and the services they
provide to website visitors.
• After only 6 months, they increased the number of leads that they were generating through
their website by over 500% and increase their overall revenue by 20%.
38. Need vs. Want
• What motivated you to look at us (brought you to us)?
• Do you mind if I ask why you took time out of your schedule to meet with us?
• What improvements could you see if you make this purchase?
• What will happen if you do not purchase something?
• Is there a date when this purchase needs to be made?
• What happens if the purchase is not made by that date?
• What is the time frame that the project needs to work along?
Funding Availability
• What is the budgetary range that you need this purchase to stay within?
• Is there a budget approved for this project?
• Have the funds been allocated to this purchase?
• What budget (department) will this purchase be made under?
• Are there other purchases that this funding may end up being used for?
• How does the project fit with other initiatives from a priority standpoint?
PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
39. Decision Authority
• What is the decision-making process?
• What parties will be involved in making the decision?
• What are the key factors that a decision will be based on?
• What functional areas (departments) will be impacted by the purchase?
• Is there a committee that this type of purchase has to go through?
• Who is the ultimate decision maker?
• Who is the person that will need to sign the agreement/contract?
Level of Competition
• What other options are you considering?
• How far along are you in discussions with them?
• How do you feel about your other options?
• What do you like about them? What do you not like about them?
• How do they compare with what we have to offer?
• Is there a reason why you would choose us over them?
• If you had to make a decision today, which way would you lean?
PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
40. Trial Closing
• What do you think about what you have seen so far?
• How do you think this fits with what you are needing?
• How would that feature help you?
• Is this something you could see your organization using?
• Are we heading in the right direction?
• Is this what you were expecting to see?
Soft Closing
• What would you like to do next?
• What direction do you want to go from here?
• Do you want to continue talking about this?
• When would you like to talk again?
• What does the path forward look like?
Hard Closing
• Are you ready to move forward to the next step in the process?
• What would you need to be able to make a commitment to move forward?
• If you had everything that you are asking for, are you prepared to move forward?
• When are you going to make your final decision?
• (If delaying the decision for a period of time) OK, but do you mind if I ask if there will be
a change or something different at that time that will make that a better time to look at
moving forward?
• Is there anything that is preventing you from being able to move forward with this
purchase?
PAIN
QUESTIONS
QUALIFY
INTRO
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
NAME DROP
41. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
42. Week 1: Introduction to SMART (Chapters 1 - 2)
Week 2: Consultative Selling (Chapters 3)
Week 3: Building Your Consultative Sales Message (Chapters 4 - 9)
Week 4: Creating Sales Scripts, Emails, Voicemails, and Objection Responses (Chapters 10 - 15)
Week 5: Managing the Sales Process (Chapter 16)
Week 6: Cold Calling (Chapter 17)
Week 7: Email Prospecting (Chapter 18)
Week 8: Voicemail Strategy (Chapter 19)
Week 9: Getting into New Accounts (Chapter 20)
Week 10: Dealing with Objections (Chapter 21)
Week 11: Getting Around Gatekeepers (Chapter 22)
Week 12: Qualifying the Prospect (Chapter 23)
Week 13: Closing (Chapter 24)
Week 14: Networking (Chapter 25)
Week 15: Prospecting on LinkedIn (Chapter 26)
Week 16: Improving Mental Strength (Chapter 27)