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Jonathon Perrelli of Fortify Ventures - tech tools for startups and small shops.
- 1. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 1 Tech Tools for SMALL BUSINESS the evolution of human interaction Jonathon @Perrelli FortifyVentures.com
- 2. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 2 Business Evolved TOOLS, TIPS, & TRICKS manage your operation from anywhere SOCIAL ANALYTICS SERVICES MOBILE MARKETING TIME IS MONEY seriously, it is OPERATIONS automate everything ANYWHERE run your business from outer space FINANCE SALES STRATEGY
- 3. Tools and Tips Getting Social
- 4. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 4 Social Media LANDSCAPE the new frontier of marketing – leverage their reach Source: Global Web Index
- 5. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 5 Interconnected SOCIAL CHANNELS increase your footprint
- 6. Plan Big Moves, Execute Small Steps STRATEGY
- 7. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 7 Goals, Measured and Modified EXECUTION BUSINESS OPS Spend the time up-front to set it up and manage it well MARKETING Failure to plan = planning to fail SOCIAL Know it, leverage it, love it. Social platforms pay off these days for sure SALES Know your ABC’s via CRM know what works and do more of it
- 8. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 8 Measure DATA IS THE STORY nothing matters more than the truth! 0 20 40 60 80 100 120 140 160 180 200 2011 2012 2013 2014 2015 • KNOW THY DATA • TRENDING • GOAL SETTING • EXPECTATION MATCHING • MANAGING • HIRING & FIRING • ADVERTISING • M&A, FUNDRAISING
- 9. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 9 Test and Modify BIG DATA IN SMALL CHUNKS learn and love A/B Testing 0 20 40 60 80 100 120 2007 2008 2009 2010 2011 2012 2013 2014 2015 COST FOR 1 COST FOR 2 COST FOR 3 COST FOR 4 COST FOR 5 PRODUCT “A” 101.423 111.242 80.234 98.908 210.390 PRODUCT “B” 123.456 90.132 76.204 73.479 31.432 PRODUCT “C” 120.589 12.223 321.322 63.201 95.643
- 11. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 11 Which Services? WHEN? HOW? some should be human and others digital HOLD DOWN THE FORT Lead, manage, and grow $ BUDGET Cash is king, manage it well and use it wisely GOOGLE ADS If they did not work, would GOOG be GOOG? CUSTOMER SERVICE Connect with your clients when they need you WEBSITE WordPress template built and launched in one day BUSINESS PLAN PowerPoint slides or Keynote Presentation BLOG Sharing knowledge bears fruit FACEBOOK PAGE Friends, even FB “Friends” and “Likes” help ?
- 13. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 13 Website ANALYTICS Track Views Track Clicks Track Actions Track Individual Customers Mobile A/B Test know your data 0 20 40 60 80 100 120 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Company Websites
- 14. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 14 Social Media MONITORING Free Enterprise • Social Campaigns: • Events: • Alerts: • Social Networks/Blogs: • Social Search: • Twitter + Facebook: • Twitter Only: Track Workforce Monitor Brand Engage Followers Change Strategy Measure Results know what people are saying and what is clicking Source: KISS Metrics Blog
- 15. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 15 Spread THE WORD word of mouth and word of mouse early adopters 100% evangelists 3 x 100% scale 9 x 100% critical mass 18 x 100% Either growth happens, or nothing happens 3 months - 0.05% Sometimes, explosive growth happens 12 months + 20,000%
- 16. Top Apps for Business Mobile Tools
- 17. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 17 Run Your Business FROM ANYWHERE onward and upward and on the go 9% 174% 109% DESKTOP PC Desktop PCs are expected to shrink from 148 million units in 2012 to 141 million in 2017 SMARTPHON E Smartphones are expected to grow from 722 million units in 2012 to 1.5 billion in 2017 TABLET Tablets are expected to grow from 128 million units in 2012 to 352 million in 2017 PORTABLE PC Portable PCs are expected to grow from 202 million units in 2012 to 241 million in 2017Source: IDC, TechCrunch
- 18. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc Top iPad BUSINESS APPS leverage them all Evernote Dropbox CardMunch Skype Dragon SproutSocial Base CRM FreshBooks Pages Numbers Keynote TweetDeck Source: PC Mag
- 19. Evolve alongside the market MARKETING
- 20. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 20 Social Media MARKETING • PAY PER CLICK Run an ad campaign and get charged only when a user clicks on the ad • PAY PER IMPRESSION Run an ad campaign and only pay when people view your ad • COMPETITION Compete in bidding war against other companies showing ads to same audience • CHANGE YOUR MESSAGE Video advertising gives you a different channel to reach your audience • PAY PER VIEW Pay only when someone watches your video • CREATE A CHANNEL Set up video home base for your company • PAY PER CLICK Run an ad campaign and get charged only when a user clicks on the ad • PAY PER IMPRESSION Run an ad campaign and only pay when people view your ad • LESS CUSTOMIZABLE Only one format for ad campaigns – limits message • PROMOTED ACCOUNT Show up at the top of the list of “Who To Follow.” Pay only when people follow your account. • PROMOTED TWEET Ads show up in a user’s timeline. Pay only when people click on, favorite, reply or retweet. Hashtags are key. Beware: Very viral tweet can be very expensive. target your message Source: Company Websites
- 21. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 21 Marketing Your Business STEP 1 FOR SALES 0 20 40 60 80 100 120 140 160 180 200 2011 2012 2013 2014 2015 understand the channels
- 22. ABC … Always Be Closing SALES
- 23. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 23 Selling on the Web LEVERAGE STORES turnkey solutions for tracking the process Source: Company Websites
- 24. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 24 Using CRM Tools ABC customer relationship management Source: Company Websites, SteamFeed
- 25. Cash is King, Queen, and Court Jester FINANCE
- 26. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 26 Finances in a MOBILE WORLD QuickBooks Expensify Freshbooks Square Price Free - $40/mo Free - $10/mo/user Free - $40/mo 2.75% Category End-to-End Platform Expense Reporting Accounting Only Payment Processing real-time finances Source: Company Websites
- 27. @perrelli | @carlamvaldes | @terrenceknapp | @fortifyvc 27 Thank YOU Jonathon Perrelli FortifyVentures.com @perrelli
Editor's Notes
- The innovative age is evolving human interaction and digitizing everythingIt’s a small world after all, and it is the simple tools that are all you need to succeedAddquora, G+, others
- Size of logo correlates to size of active monthly user base (user has used or contributed to site in past month):Facebook: 1.1b active monthly users – 35% increase in 2012Youtube: 1bGoogle +: 359m – 30% increase in 2012Twitter: 290m – growing fastest with 40% increase in active users in 2012Linkedin: 110m – 21% increase in 2012Instagram: 100mMyspace: 80mPinterest: 20m – 10% increase in 2012Foursquare: 25mTumblr: 10m – 5% increase in 2012Flickr:?http://www.globalwebindex.net/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/
- The more users that you or your business have on a variety of channels, the more users you will continue to have. Treat users well and focus on them in the various channels.
- BUDGET - Set a budget on each network. Only pay when you reach usersGOALS - Set your conversion goals before you start the campaign to make sure your ads are making a difference.ANALYTICS - Each service has an analytics platform built in that will show you which message is working best.
- http://www.inc.com/guides/12/2010/11-best-web-analytics-tools.htmlhttp://www.google.com/analytics/
- http://blog.kissmetrics.com/social-media-monitoring-tools/ Maxim, Gus, Francis – ask what they would include
- Source: IDC, TechCrunchProjectedGrowth of Devices from 2012-2017http://techcrunch.com/2013/03/27/idc-tablet-growth-2012-2017/
- http://www.pcmag.com/article2/0,2817,2372150,00.asphttp://www.pcmag.com/article2/0,2817,2411919,00.asphttps://getbase.com/asanahttp://sproutsocial.com/
- https://www.facebook.com/advertisinghttps://www.facebook.com/business/connect#ad3https://www.facebook.com/help/318171828273417/http://www.youtube.com/yt/advertise/our-solutions.htmlhttp://partner.linkedin.com/ads/info/Ads_faqs_updated_en_US.html?utm_source=li&utm_medium=el&utm_campaign=gate-chttps://business.twitter.com/products/twitter-ads-self-service
- Web marketing, SEO,Uppidy, Sevasearch engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam
- http://goodsie.com/, http://webstore.amazon.com/
- https://www.pipedrive.com/en/home/drivehttp://www.salesforce.com/sales-cloud/touch.jsp?d=70130000000sC7s&internal=truehttp://www.steamfeed.com/which-crm-is-best-for-small-business/
- http://quickbooks.intuit.com/online/http://help.expensify.com/price/http://www.freshbooks.com/tour.php
- The innovative age is evolving human interaction and digitizing everythingIt’s a small world after all, and it is the simple tools that are all you need to succeedAddquora, G+, others