Web 2.0 tools are increasingly being adopted by enterprises to encourage collaboration, knowledge sharing, and more flexible work arrangements. However, implementing these tools effectively requires a clear strategy and understanding of how the tools fit specific business needs and goals. Selecting the right tools, training employees on their use, and tracking metrics like productivity and costs are important for a successful enterprise adoption of social and collaborative technologies.

1. When web 2.0 means business Observations, lessons, opinions Dorothy Briggs

2. Why the enterprise is embracing the idea The issues of implementation Oh no ROI Ways to be Enterprise 2.0

3. What’s all the fuss about? Allow Generation Y to work in the way they expect Encourage ideas sharing Collaborate informally Open communications channels Employee retention Does social = soft and fluffy?

4. What’s all the fuss about? Flexibility of workers – locations, roles, work patterns Collaborative working Cutting time to market Cost reductions Increasing customer-centricity Putting Knowledge Management to bed

5. What’s all the fuss about Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization Matthew Fraser

6. What’s all the fuss about Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.

7. Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media

8. Lesson 1 Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.

9. Find a requirement Soft and social is a good driver A business reason is better Reducing email Opening up content beyond the enterprise Measuring contributions Cutting down on file transfer Building project teams Enterprise-strength is critical Secure, robust, scalable

10. Lesson 2 Introducing a web 2.0 tool does not an Enterprise 2.0 make

12. Challenges Everyone can introduce a web 2.0 product Find the most appropriate solution Everyone can introduce a web 2.0 product The enterprise can’t control this

13. Lesson 3 In the flat world of web 2.0 champions and leaders are more important than ever

14. The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections

15. Oh no ROI Difficult to measure: Knowledge capital Productivity Employee happiness Openness, transparency, communication Easy to measure Travel costs Project costs Recruitment costs Licence fees IT management Cost of ‘it happening anyway’

16. Lesson 4 Plan for small wins, discover large ones Don’t discount IT Without an attempt at ROI the project is likely to lose purpose 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester. Monetize the risks of the wrong implementation

17. Summary Have reasons and set goals Encourage adoption but look for the bigger productivity picture Choose the tools that are right for you, or work out how to build them Partial uptake is not a success

18. WTFowa? Social tools Collaboration Enterprise software Mobile

19. Are you a 2.0 person? Personal use of 2.0 tools Implemented 2.0 in the business 2.0 concepts as well as 2.0 tools People-centric vs content-centric Enduring connections Email-agnostic PaaS vs in-house Willing to accept advertising BYO to make it work http:// www.youtube.com/watch?v =UWXfRLPXq0k