SlideShare a Scribd company logo
agile branding
                      danny somekh


© Danny Somekh 2009
do good. design



© Danny Somekh 2009
00:05:00
© Danny Somekh 2009
/dannysomekh



© Danny Somekh 2009
12/20
© Danny Somekh 2009
agile branding & creative
             development
                (abcd)


© Danny Somekh 2009
12
                            34
                                                  56
  Brief

                 Research




                                                                       78
                            Planning

                                       Concepts

                                                  Design

                                                           Implement

                                                                       Test

                                                                              Deliver




© Danny Somekh 2009
Writing                Toing and froing
                          Costing
                                          Emailing
                                      Intellectualising
Procrastinating
                 Infighting
Considering Creating Briefing
Calling
Explaining
           Waiting                        Approving
Meeting    Sorting    Deciding
Managing Exploring
Debating               Reviewing          Arranging
© Danny Somekh 2009
abcd?
© Danny Somekh 2009
2002-2007
© Danny Somekh 2009
a client engagement
           b dream team
           c visual exploration
           d end user involvement


© Danny Somekh 2009
4

                      5       3
1                         2       6

© Danny Somekh 2009
1   2
© Danny Somekh 2009
2
© Danny Somekh 2009
3
© Danny Somekh 2009
4
© Danny Somekh 2009
5
© Danny Somekh 2009
2
© Danny Somekh 2009
6
© Danny Somekh 2009
x1   x2   x3




© Danny Somekh 2009
the future of co-creation?



© Danny Somekh 2009
dannysomekh.
                      wordpress.com


© Danny Somekh 2009
thanks



© Danny Somekh 2009

More Related Content

More from Carsonified Team

Chris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for YouChris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for You
Carsonified Team
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save You
Carsonified Team
 
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereDion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Carsonified Team
 
Steve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.comSteve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.com
Carsonified Team
 
Neil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do ItNeil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do It
Carsonified Team
 
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppMolly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Carsonified Team
 
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemMike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Carsonified Team
 
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Carsonified Team
 
Aaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelAaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next Level
Carsonified Team
 
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin RoseTaking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Carsonified Team
 
The New Marketing, by Ryan Carson
The New Marketing, by Ryan CarsonThe New Marketing, by Ryan Carson
The New Marketing, by Ryan CarsonCarsonified Team
 
FOWA Tour- Richard Healy
FOWA Tour- Richard HealyFOWA Tour- Richard Healy
FOWA Tour- Richard Healy
Carsonified Team
 
FOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlinFOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlin
Carsonified Team
 
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy BriggsFOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
Carsonified Team
 
FOWA Tour- Ryan Carson
FOWA Tour- Ryan CarsonFOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
Carsonified Team
 
FOWA Tour- Roan Lavery
FOWA Tour- Roan LaveryFOWA Tour- Roan Lavery
FOWA Tour- Roan Lavery
Carsonified Team
 
FOWA Tour- Graeme Mathieson
FOWA Tour- Graeme MathiesonFOWA Tour- Graeme Mathieson
FOWA Tour- Graeme Mathieson
Carsonified Team
 
FOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan RubinFOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan Rubin
Carsonified Team
 
FOWA Bristol- Ian Broom
FOWA Bristol- Ian BroomFOWA Bristol- Ian Broom
FOWA Bristol- Ian Broom
Carsonified Team
 
Brett Welch - FOWD London 2009
Brett Welch - FOWD London 2009Brett Welch - FOWD London 2009
Brett Welch - FOWD London 2009
Carsonified Team
 

More from Carsonified Team (20)

Chris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for YouChris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for You
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save You
 
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereDion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
 
Steve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.comSteve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.com
 
Neil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do ItNeil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do It
 
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppMolly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
 
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemMike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
 
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
 
Aaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelAaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next Level
 
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin RoseTaking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
 
The New Marketing, by Ryan Carson
The New Marketing, by Ryan CarsonThe New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
 
FOWA Tour- Richard Healy
FOWA Tour- Richard HealyFOWA Tour- Richard Healy
FOWA Tour- Richard Healy
 
FOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlinFOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlin
 
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy BriggsFOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
 
FOWA Tour- Ryan Carson
FOWA Tour- Ryan CarsonFOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
 
FOWA Tour- Roan Lavery
FOWA Tour- Roan LaveryFOWA Tour- Roan Lavery
FOWA Tour- Roan Lavery
 
FOWA Tour- Graeme Mathieson
FOWA Tour- Graeme MathiesonFOWA Tour- Graeme Mathieson
FOWA Tour- Graeme Mathieson
 
FOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan RubinFOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan Rubin
 
FOWA Bristol- Ian Broom
FOWA Bristol- Ian BroomFOWA Bristol- Ian Broom
FOWA Bristol- Ian Broom
 
Brett Welch - FOWD London 2009
Brett Welch - FOWD London 2009Brett Welch - FOWD London 2009
Brett Welch - FOWD London 2009
 

Recently uploaded

DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
RinaMondal9
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
ThomasParaiso2
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
Pierluigi Pugliese
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
nkrafacyberclub
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 

Recently uploaded (20)

DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 

Danny Somekh - FOWD London 2009