Danny Somekh - FOWD London 2009
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This document presents an overview of agile branding and creative development (ABCD) principles and practices. It discusses ABCD's focus on client engagement, collaborative teams, visual exploration, and end user involvement. The core stages of the ABCD process are outlined as brief, research, planning, concepts, design, implement, test, and deliver. ABCD emphasizes flexibility, collaboration, and iterative development.
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Danny Somekh - FOWD London 2009
- 1. agile branding danny somekh © Danny Somekh 2009
- 2. do good. design © Danny Somekh 2009
- 3. 00:05:00 © Danny Somekh 2009
- 4. /dannysomekh © Danny Somekh 2009
- 5. 12/20 © Danny Somekh 2009
- 6. agile branding & creative development (abcd) © Danny Somekh 2009
- 7. 12 34 56 Brief Research 78 Planning Concepts Design Implement Test Deliver © Danny Somekh 2009
- 8. © Danny Somekh 2009
- 9. Writing Emailing Toing and froing Costing Intellectualising Procrastinating Infighting Considering Creating Briefing Calling Waiting Approving Explaining Sorting Deciding Meeting Managing Exploring Debating Arranging Reviewing © Danny Somekh 2009
- 10. abcd? © Danny Somekh 2009
- 11. 2002-2007 © Danny Somekh 2009
- 12. a client engagement b dream team c visual exploration d end user involvement © Danny Somekh 2009
- 13. 4 3 5 1 6 2 © Danny Somekh 2009
- 14. 1 © Danny Somekh 2009
- 15. 2 © Danny Somekh 2009
- 16. 3 © Danny Somekh 2009
- 17. 4 © Danny Somekh 2009
- 18. 5 © Danny Somekh 2009
- 19. 2 © Danny Somekh 2009
- 20. 6 © Danny Somekh 2009
- 21. x1 x2 x3 © Danny Somekh 2009
- 22. the future of co-creation? © Danny Somekh 2009
- 23. dannysomekh. wordpress.com © Danny Somekh 2009
- 24. thanks © Danny Somekh 2009
Editor's Notes
- thanks ryan. hello and good morning. i’m not sure if being the first on is a good idea but here goes. i was advised to imagine you all naked to allay any nerves but i think it would have the opposite effect.
- now this presentation is short and visually very minimal not least because i’ve had very little time to prepare something with any substance it also means that you don’t have to suffer the usual death by powerpoint first thing in the morning.
- my name is Danny Somekh and I am a branding and digital strategist.
- Until going independent recently I spent 12 of my 20 year career at a top 100 design agency where I was responsible for branding and digital innovation.
- I am here today to talk about a new approach to developing brands and creative work that I am tentatively calling.. agile, branding and creative development - abcd the approach takes a big steer from the agile software development world as the name suggests I believe this agile way of working is how most creative outfits will operate in the future. there are strong indications that agencies are already gravitating this type of approach. it will also form the basis of a new design collective i’ll be launching in june
- its worth looking at the typical approach most agencies use It relies very heavily on project management, documentation and quite a lot of bean counting, like keeping time sheets.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.
- i don’t have time to talk in detail about the downsides of this approach in a nutshell i think a lot of energy is wasted on non- creative activities. which ironically leaves little space for what we really get paid to do.